{"id":1222,"date":"2025-03-27T10:20:26","date_gmt":"2025-03-27T10:20:26","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=1222"},"modified":"2025-03-27T10:20:26","modified_gmt":"2025-03-27T10:20:26","slug":"nine-radio-on-top-in-2025","status":"publish","type":"post","link":"https:\/\/radioindustrynews.com.au\/index.php\/2025\/03\/27\/nine-radio-on-top-in-2025\/","title":{"rendered":"Nine Radio on top in 2025"},"content":{"rendered":"

TOTAL RADIO\u00a0<\/strong><\/p>\n

It\u2019s a sensational start to the 2025 ratings year for Nine Radio, with\u00a0Sydney\u2019s 2GB<\/strong>\u00a0and\u00a0Melbourne\u2019s 3AW<\/strong>\u00a0dominating their respective markets in the year\u2019s first GfK Survey.<\/p>\n

2GB has reclaimed its position as\u00a0Sydney\u2019s No.1 station, delivering a 11.6 share<\/strong>\u00a0and outstanding results across all key timeslots.\u00a0Ben Fordham Live is the clear No.1 in Breakfast with a dominant 14.4 share,<\/strong>\u00a0reinforcing the show\u2019s status as the city\u2019s most trusted source for news, talk, and opinion. In his first survey in Mornings,\u00a0Mark Levy<\/strong>\u00a0knocked it out of the park to claim the\u00a0No.1 spot with a 13.5 share<\/strong>.<\/p>\n

3AW has surged even further ahead as Melbourne\u2019s top radio station, delivering an incredible\u00a016.8 share, up a significant 3.2 points.<\/strong>\u00a0Ross Stevenson and Russel Howcroft<\/strong>\u00a0have further cemented their leadership in Breakfast, achieving a\u00a021.3 share (up 1.3)\u00a0<\/strong>and setting a high bar for the day.\u00a0Tom Elliott<\/strong>\u00a0followed suit, commanding the\u00a0No.1 spot in Mornings with 19.0 (up 3.4)<\/strong>.<\/p>\n

Greg Byrnes, National Content Manager, Nine Radio<\/strong>, said: \u201cThese are stunning results and lay the foundations for another dominant year for our live and local content. We\u2019ve had big audience gains right across the network, particularly in 25-54s.\u201d<\/p><\/blockquote>\n

\u201c3AW is clearly the heartbeat of Melbourne. Today\u2019s 16.8 share is the station\u2019s best survey 1 result in over 15 years and we congratulate the entire team.<\/p>\n

\u201cIn Sydney, for 2GB to be number one after major line up changes is also remarkable. In Brisbane, there\u2019s been a solid increase in breakfast while Perth, Breakfast is number one talk.<\/p>\n

\u201cWith a federal election there will be no let up in the content and we thank those listeners across the country for turning to us every day.\u201d<\/p>\n

\n\n\n\n\n
COMMERCIAL RADIO SHARE<\/strong><\/td>\nTOTAL RADIO CUME<\/strong><\/td>\n<\/tr>\n
15.9
\n(4 markets)<\/strong><\/td>\n		1.738 million
\nlisteners each week<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

STREAMING<\/strong><\/p>\n

The future of live audio streaming is talk as Nine Radio claims the\u00a0No.1 position nationally<\/strong>\u00a0with a 32.3% share.<\/strong>\u00a0Digital listenership continues to surge during the Breakfast and Morning timeslots, with 3AW and 2GB the top streaming stations, with\u00a0shares of 35.9% and 33.9%, respectively.\u00a0<\/strong><\/p>\n

In 3AW Breakfast,\u00a0Ross and Russ claimed a mammoth No.1 commercial streaming share of 52.9%<\/strong>\u00a0and\u00a0Ben Fordham led the way on 2GB with 47.5%<\/strong>. This trend continues into Mornings, with\u00a0Tom Elliott at 3AW delivering a 36.5%\u00a0<\/strong>share and\u00a0Mark Levy at 2GB with 37.2%.<\/strong><\/p>\n

Greg Byrnes<\/strong>\u00a0said: \u201cOur talk stations dominate streaming because it sounds great, is accessible and Australians want to stay in touch regardless of where they are.\u201d<\/p><\/blockquote>\n

\u201cWe\u2019ve led the market since the introduction of Radio360 and the live and local, always on, nature of our content means the audience is growing each year.<\/p>\n

\u201cAcross the country, the audience figures in our key shifts are terrific and we look forward to another year of leading the way in live audio streaming.\u201d<\/p>\n

\n\n\n\n\n
COMMERCIAL STREAMING SHARE<\/strong><\/td>\nSTREAMING CUME<\/strong><\/td>\n<\/tr>\n
32.3<\/strong><\/td>\n362,000
\n(up 2% YoY)<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

PODCASTS\u00a0<\/strong><\/p>\n

The Nine Podcast Network reached over\u00a01.35 million listeners in February 2025<\/strong>, marking an impressive\u00a017% year-over-year growth\u00a0<\/strong>across its premium catch-up radio and original podcasts.<\/p>\n

Ben Fordham Live<\/strong>\u00a0saw a standout increase, climbing 37% from the previous year to reach over 233,000 listeners. Other strong performers included\u00a03AW Mornings with Tom Elliott<\/strong>\u00a0(67,000 listeners),\u00a03<\/strong>AW Breakfast with Ross and Russel<\/strong>\u00a0(58,000 listeners), and the newly launched\u00a02GB Mornings with Mark Levy<\/strong>, already attracting 39,000 listeners per month.<\/p>\n

Nine Talk Radio\u2019s focus on live and local content continues to resonate, with more than\u00a0702,000 listeners tuning into Nine Radio catch-up podcasts in February \u2013 an 11% increase year-on-year.<\/strong><\/p>\n

Meanwhile, Nine\u2019s original podcasts across News, Sport, and Lifestyle now reach\u00a0over 725,000 monthly listeners (up 27% YoY).<\/strong>\u00a0Standout titles include\u00a0Somehow Related<\/em>\u00a0with Dave O\u2019Neil and Glenn Robbins<\/strong>,\u00a0Better Than Yesterday<\/em>\u00a0with Osher G\u00fcnsberg<\/strong>, and\u00a0Prime Time<\/em>\u00a0with Bec Wilson<\/strong>, which made its debut on the Australian Podcast Ranker.<\/p>\n

Mia Stern, Head of Podcasts and Digital Content<\/strong>, said: \u201cThe encouraging growth of our catch-up and original podcast listenership reflects the power of Nine Radio\u2019s trusted voices and our commitment to delivering local stories that matter. We\u2019re thrilled to see strong year-on-year growth and remain committed to delivering compelling, on-demand audio experiences for Australians everywhere.\u201d<\/p><\/blockquote>\n

\n\n\n\n\n
FEB 25 TOTAL DOWNLOADS<\/strong><\/td>\nFEB 25 TOTAL LISTENERS<\/strong><\/td>\n<\/tr>\n
3.1 million<\/strong><\/td>\n1.35 million<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: GfK Radio360 Ratings, Survey 1 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio \u2013 2GB, 3AW, 4BC, 6PR, unless otherwise specified.<\/p>\n

Source: Triton Podcast Metrics, February 2025, Downloads, Listeners, Nine Entertainment, unless otherwise specified.<\/p>\n","protected":false},"excerpt":{"rendered":"

TOTAL RADIO\u00a0 It\u2019s a sensational start to the 2025 ratings year for Nine Radio, with\u00a0Sydney\u2019s 2GB\u00a0and\u00a0Melbourne\u2019s 3AW\u00a0dominating their respective markets in the year\u2019s first GfK Survey. 2GB has reclaimed its position as\u00a0Sydney\u2019s No.1 station, delivering a 11.6 share\u00a0and outstanding results across all key timeslots.\u00a0Ben Fordham Live is the clear No.1 in Breakfast with a dominant … Continue reading “Nine Radio on top in 2025”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1222","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1222"}],"version-history":[{"count":0,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1222\/revisions"}],"wp:attachment":[{"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}