{"id":903,"date":"2024-11-26T15:20:14","date_gmt":"2024-11-26T15:20:14","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=903"},"modified":"2024-11-26T15:20:14","modified_gmt":"2024-11-26T15:20:14","slug":"podcasting-reported-fastest-growing-ad-format-as-online-audio-ad-revenue-continues-double-digit-growth","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/11\/26\/podcasting-reported-fastest-growing-ad-format-as-online-audio-ad-revenue-continues-double-digit-growth\/","title":{"rendered":"PODCASTING REPORTED FASTEST-GROWING AD FORMAT, AS ONLINE AUDIO AD REVENUE CONTINUES DOUBLE-DIGIT GROWTH"},"content":{"rendered":"
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Commercial Radio & Audio (CRA) has welcomed the latest data from IAB Australia, which shows online audio advertising revenue grew by 16.2% year on year (YOY), reaching $79 million for the September quarter of 2024.<\/p>\n

The Australian Internet Advertising Revenue Report (IARR), compiled by PwC, reports podcast audio advertising expenditure as the fastest-growing format, climbing 26.5% YOY and totalling $31.4 million for Q3 2024. Podcasts now account for 40% of total online audio ad spend.<\/p>\n

Streaming also saw an uptick YOY, earning $47.6 million in Q3 2024, further emphasising the sector\u2019s rising audience and influence, accounting for 60% of online audio advertising.<\/p>\n

\u201cOnline audio has cemented itself as a dominant force in digital advertising, and these results reflect its value for brands seeking to connect with local audiences,\u201d said Lizzie Young, Chief Executive Officer, CRA.<\/p>\n

\u201cWe know that where audience attention goes, advertising investment follows. As shown in the latest GfK survey, more than a quarter (27%) of commercial radio listeners now listen via streaming*.<\/p>\n

\u201cThe continued rise in online audio advertising shows how advertisers are responding to the rising demand for accessible, personalised content seeing audio as the answer to standing out and being heard,\u201d Ms. Young added.
\nThe full IAB Australia IARR report can be found\u00a0here<\/a>.<\/p>\n

*<\/sup><\/em>Source:\u00a0<\/em>GfK Radio360 Ratings<\/em><\/a>, SMBAP S7 2024, All people 10+, Mon-Sun 12mn-12mn, Cume (000\u2019s), unless otherwise stated. All numbers refer to commercial radio results unless otherwise stated.<\/em><\/p>\n

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Commercial Radio & Audio (CRA) has welcomed the latest data from IAB Australia, which shows online audio advertising revenue grew by 16.2% year on year (YOY), reaching $79 million for the September quarter of 2024. The Australian Internet Advertising Revenue Report (IARR), compiled by PwC, reports podcast audio advertising expenditure as the fastest-growing format, climbing … Continue reading “PODCASTING REPORTED FASTEST-GROWING AD FORMAT, AS ONLINE AUDIO AD REVENUE CONTINUES DOUBLE-DIGIT GROWTH”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=903"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/903\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=903"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}