{"id":853,"date":"2024-11-15T03:08:21","date_gmt":"2024-11-15T03:08:21","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=853"},"modified":"2024-11-15T03:08:21","modified_gmt":"2024-11-15T03:08:21","slug":"sca-wins-the-audience-that-matters-and-is-australias-1-25-54-radio-network","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/11\/15\/sca-wins-the-audience-that-matters-and-is-australias-1-25-54-radio-network\/","title":{"rendered":"SCA WINS THE AUDIENCE THAT MATTERS AND IS AUSTRALIA\u2019S #1 25-54 RADIO NETWORK"},"content":{"rendered":"

B105 Brisbane: #1 STATION and #1 BREAKFAST SHOW<\/strong><\/p>\n

Triple M is Adelaide\u2019s #1 BREAKFAST SHOW<\/strong><\/p>\n

THE FOX is Melbourne\u2019s #1 DRIVE SHOW<\/strong><\/p>\n

SCA continues to win the \u2018audience that matters\u2019, having secured a record-breaking 27th<\/sup>\u00a0consecutive win^ of the key 25-54 buying demographic to maintain its position as\u00a0Australia\u2019s no.1 25-54 radio network*<\/strong>\u00a0in today\u2019s GfK Radio360 Metro Survey #7 2024 results. In addition, SCA\u2019s Hit Network was again no.1 for women 25-54, while the Triple M network was no.1 for men 25-54.<\/p>\n

SCA\u2019s Hit and Triple M metro station wins for Survey 7 include:<\/strong><\/p>\n

#1 Brisbane Station and #1Breakfast show \u2013 B105 and\u00a0Stav, Abby & Matt<\/em><\/p>\n

#1 and #2 Brisbane radio stations \u2013 B105 and Triple M Brisbane<\/p>\n

#1 Melbourne Drive show \u2013 The Fox\u2019s\u00a0Carrie & Tommy<\/em><\/p>\n

#1 Adelaide Breakfast show \u2013 Triple M Adelaide\u2019s\u00a0Roo, Ditts & Loz<\/em><\/p>\n

SCA Chief Content Officer,\u00a0Dave Cameron<\/strong>, said: \u201cToday sees more stunning results for SCA Brisbane, with both B105 and Triple M remaining the city\u2019s number one and two stations and\u00a0Stav, Abby & Matt\u00a0<\/em>achieving seven out of seven number one Breakfast results in 2024.<\/p>\n

\u201cIn Melbourne, Australia\u2019s most competitive radio market has seen The Fox and Triple M both increase their share, with another extraordinary growth result for\u00a0Fifi, Fev & Nick<\/em>\u00a0up once again in Breakfast as Melbourne listeners continue to insist on family-friendly fun and intensely local and loved personalities to wake up to. And now with the local laughs being dialled up even more with\u00a0Mick Molloy\u2019s<\/strong>\u00a0return to Breakfast radio on Triple M with\u00a0Nick Riewoldt<\/strong>,\u00a0Titus O\u2019Reily<\/strong>\u00a0and\u00a0Rosie Walton<\/strong>, 2025 in Melbourne is going to be an unbelievably exciting year for local shows to fire.<\/p>\n

\u201cIn coming weeks, we will announce our exciting Sydney approach that will see SCA delivering Sydney-based Breakfast shows that are super focused on our local listeners, as SCA proudly leads the charge of driving new voices for the industry. With so little change in two decades, Sydney is a market that is simply screaming for a fresh approach to Breakfast entertainment.<\/p>\n

\u201cTriple M\u2019s\u00a0Roo, Ditts & Loz<\/em>\u00a0continue to dominate Adelaide with their 17th<\/sup>\u00a0consecutive win as Adelaide\u2019s number one FM Breakfast show, and we are excited to now deliver a fun and fresh approach to SAFM Breakfast in 2025 with\u00a0Bernie & Emma G<\/em>.<\/p>\n

\u201cWe are well advanced with our plans for 2025 on both Triple M and the Hit network. Many changes are already announced and on-the-air, and we will have other key announcements over coming weeks to maintain our domination in the 25-54 audience that matters right across the country.\u201d<\/p>\n

SCA Chief Commercial Officer,\u00a0Seb Rennie<\/strong>, said: \u201cToday\u2019s results once again prove that SCA remains Australia\u2019s no. 1 radio network as the home of the audience that matters \u2013 25-to-54-year-olds.<\/p>\n

\u201cSCA\u2019s extensive understanding of this commercially critical buying demographic is further evidenced by our recent market update, which showed that both our metro radio and digital audio have delivered three consecutive quarters of share growth. Furthermore, SCA\u2019s Total Audio revenue for Q1 FY25 of $100.4 million was up 4.8% compared to Q1 FY24, driven by growth of 48.2% in Digital and 1.1% in Broadcast Radio.\u201d<\/p>\n

Sources:<\/em><\/p>\n

* GfK Radio 360 Metro Survey #7 2024.\u00a0 P10+\/P25-54\/M25-54\/F25-54, Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri 15.00-18.00\/Mon-Fri 16.00-19.00. Total Radio. Market Share\/Commercial Share\/Cume Reach.<\/em><\/p>\n

^\u00a0<\/em>27\u00a0surveys since\u00a0Survey\u00a0#5, 2021, FM & DAB+.<\/p>\n

**\u00a0<\/em>GfK Radio Ratings. Metro Survey 7, 2024. Melbourne \u2013 Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide \u2013 Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth \u2013 Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+. \u00a0Cume \/ Market Share %<\/em><\/p>\n

^^\u00a0<\/em>GfK Radio Ratings. Metro Survey 7, 2024. Sydney \/ Brisbane. \u2013 Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ \/ People 25-54. Cume Reach \/ Market Share %<\/em><\/p>\n

 <\/p>\n

About SCA (Southern Cross Austereo)\u00a0\u00a0<\/strong>\u00a0Southern Cross Austereo (SCA) is one of Australia\u2019s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio.\u00a0 SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia\u2019s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia\u2019s free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA\u2019s premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content.\u00a0www.southerncrossaustereo.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B105 Brisbane: #1 STATION and #1 BREAKFAST SHOW Triple M is Adelaide\u2019s #1 BREAKFAST SHOW THE FOX is Melbourne\u2019s #1 DRIVE SHOW SCA continues to win the \u2018audience that matters\u2019, having secured a record-breaking 27th\u00a0consecutive win^ of the key 25-54 buying demographic to maintain its position as\u00a0Australia\u2019s no.1 25-54 radio network*\u00a0in today\u2019s GfK Radio360 Metro … Continue reading “SCA WINS THE AUDIENCE THAT MATTERS AND IS AUSTRALIA\u2019S #1 25-54 RADIO NETWORK”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-853","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=853"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/853\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=853"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}