{"id":792,"date":"2024-10-24T23:48:35","date_gmt":"2024-10-24T23:48:35","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=792"},"modified":"2024-10-24T23:48:35","modified_gmt":"2024-10-24T23:48:35","slug":"nine-audio-launches-contextual-short-form-finance-advertising-solution","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/10\/24\/nine-audio-launches-contextual-short-form-finance-advertising-solution\/","title":{"rendered":"Nine Audio launches contextual short form finance advertising solution"},"content":{"rendered":"<p class=\"has-nine-blue-color has-text-color has-link-color wp-elements-e15c7e59542916b5ed84e6c51fd9fff0\"><strong>Nine today announces the launch of\u00a0<em>Nine Audio: Finance<\/em>, a new premium short-form\u00a0advertising solution adjacent to the network\u2019s finance reports that will enhance the Nine Audio offering and allow for brands to connect with audiences during crucial \u201clean-in\u201d moments.<\/strong><\/p>\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2135b13cad337faa6d0bc763e5a3ed72\">With finance content never being in more demand,\u00a0<em>Nine Audio: Finance\u00a0<\/em>is designed to meet growing demand in the finance category and will provide an additional 10 second high-frequency, standalone audio advertising solutions and prominently feature across Nine\u2019s audio assets.<\/p>\n<p>It builds on the success of the Nine Traffic Network (NTN) to expand the range of premium advertising contextual opportunities and create a compelling solution for clients.<\/p>\n<p>Contextual advertising has proven to increase purchase intent by up to 37% (Nielsen Catalina 2024) and allows Nine Audio\u2019s highly-respected finance reports to provide a premium environment for brands to tap into the daily finance conversation.<\/p>\n<p>This new initiative will debut alongside existing premium finance content, with reports airing hourly. Brands will be able to leverage the\u00a0<em>Nine Audio: Finance<\/em>\u00a0reports, which include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Finance updates airing hourly from 6 am to 7 pm, and from 5:30 am to 8:30 am during Breakfast.<\/li>\n<li>Adjacent 10-second short-form ad spots, complementing 30-second ads and other finance assets such as\u00a0<em>Money News<\/em>.<\/li>\n<\/ul>\n<p>Additionally,\u00a0<em>Nine Audio: Finance<\/em>\u00a0will offer a range of content under its umbrella, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Sponsorship and integration opportunities with the\u00a0<em>Money News<\/em>\u00a0Show.<\/li>\n<li><em>Money News<\/em>\u00a0Catch Up and Market Wrap podcasts.<\/li>\n<li>Finance updates in key programs across the day, including \u201cUNPACKED,\u201d a segment focused on finance topics such as investing.<\/li>\n<li>Digital audio coverage across news, business, and finance categories, targeting relevant audience data segments.<\/li>\n<li>Further premium ad products in finance, with upcoming extensions into sport and weather.<\/li>\n<\/ul>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cNine Audio: Finance is a game-changer for advertisers in the finance sector,\u201d said Nine\u2019s Director of Sales \u2013 Total Audio, Ashley Earnshaw. \u201cIt\u2019s a premium, brand-safe environment that allows brands to leverage the higher trust and credibility associated with finance content while connecting with audiences during moments of high engagement.\u201d<\/p><\/blockquote>\n<p class=\"has-black-color has-text-color has-link-color wp-elements-ad213ab95406c0fa22234f9abdb9ec5e\"><strong><em>Nine Audio: Finance<\/em><\/strong><strong>\u00a0will launch on October 28, with additional audio verticals planned to follow in the new year.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nine today announces the launch of\u00a0Nine Audio: Finance, a new premium short-form\u00a0advertising solution adjacent to the network\u2019s finance reports that will enhance the Nine Audio offering and allow for brands to connect with audiences during crucial \u201clean-in\u201d moments. With finance content never being in more demand,\u00a0Nine Audio: Finance\u00a0is designed to meet growing demand in the &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2024\/10\/24\/nine-audio-launches-contextual-short-form-finance-advertising-solution\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nine Audio launches contextual short form finance advertising solution&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=792"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/792\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=792"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}