{"id":757,"date":"2024-10-16T07:49:14","date_gmt":"2024-10-16T07:49:14","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=757"},"modified":"2024-10-16T07:49:14","modified_gmt":"2024-10-16T07:49:14","slug":"powerful-female-voices-drive-listnrs-september-audiences-as-listnr-remains-australias-no-1-podcast-sales-representation-network","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/10\/16\/powerful-female-voices-drive-listnrs-september-audiences-as-listnr-remains-australias-no-1-podcast-sales-representation-network\/","title":{"rendered":"POWERFUL FEMALE VOICES DRIVE LiSTNR\u2019S SEPTEMBER AUDIENCES AS LiSTNR REMAINS AUSTRALIA\u2019S NO.1 PODCAST SALES REPRESENTATION NETWORK"},"content":{"rendered":"<p><strong>&#8211; Abbie Chatfield extends partnership with LiSTNR &#8211;<\/strong><\/p>\n<p><strong>&#8211; America\u2019s leading female podcast,\u00a0<em>Call Her Daddy<\/em>, joins LiSTNR &#8211;<\/strong><\/p>\n<p>LiSTNR\u2019s powerful female voices have led the charge in the September Australian Podcast Ranker Top 200 Podcasts results, with key female-driven shows growing month-on-month in terms of audience and revenue generation to help secure LiSTNR\u2019s position as Australia\u2019s number 1 podcast sales representative for a record 25<sup>th<\/sup>\u00a0time*.<\/p>\n<p>In what has been an outstanding reporting period,\u00a0<em>Happy Hour with Nikki &amp; Lucy<\/em>\u00a0grew 7.1% month on month to 273,163 monthly listeners**,\u00a0<em>It\u2019s a Lot with Abbie Chatfield<\/em>\u00a0grew 22.7% to 259,965 listeners**,\u00a0<em>KICPOD<\/em>, hosted by\u00a0<strong>Laura Henshaw<\/strong>\u00a0and\u00a0<strong>Steph Clare Smith<\/strong>, grew 13.6% to 121,324 listeners** and\u00a0<em>A Life of Greatness with Sarah Grynberg<\/em>\u00a0re-entered the Top 200 with 38,359 monthly listeners**.<\/p>\n<p>These stellar results follow confirmation that\u00a0<strong>Abbie Chatfield<\/strong>, who is fast becoming one of this country\u2019s most important voices, has extended her partnership with LiSTNR. In addition, LiSTNR is now the exclusive Australian sales representative for America\u2019s leading female podcast,\u00a0<em>Call Her Daddy<\/em>, hosted by arguably America\u2019s most influential female podcaster,\u00a0<strong>Alex Cooper<\/strong>. Collectively LiSTNR\u2019s slate of outstanding female voices will continue to drive audiences for the network in 2025.<\/p>\n<p>Sport also played a strong role in LiSTNR\u2019s September Ranker results, with\u00a0<strong>Mark Howard\u2019s<\/strong>\u00a0<em>The Howie Games<\/em>\u00a0recording its second-highest monthly listeners for 2024 (215,613 listeners**), an increase of 26% on last month. Furthermore,\u00a0<em>Triple M Footy AFL<\/em>\u00a0was up 19% to 199,102 monthly listeners,\u00a0<em>Triple M Rocks NRL<\/em>\u00a0was up 18.9% with 82,994 monthly listeners** and\u00a0<em>Footy Talk Rugby League<\/em>\u00a0grew 5.3% to 53,056 monthly listeners**.<\/p>\n<p><strong><em>Hamish &amp; Andy<\/em><\/strong>\u00a0was again\u00a0<strong>Australia\u2019s number one podcast<\/strong>\u00a0with 847,644 monthly listeners**, while\u00a0<em>Everyone Relax<\/em>\u00a0with\u00a0<strong>Wil Anderson<\/strong>\u00a0and\u00a0<strong>Charlie Clausen<\/strong>\u00a0grew 18% to 81,868 monthly listeners**.<\/p>\n<p>\u201cLiSTNR continues to be Australia\u2019s number 1 podcast sales representation network, which in turn is driving increased revenue performance by the LiSTNR sales team and overall growth of the Australian podcast marketplace. More clients are using LiSTNR\u2019s AdTech with 33% of advertisers now utilising LiSTNR\u2019s premium AdTech to drive more effective advertising campaigns. This is an increase month-on-month,\u201d reflected Executive Head of LiSTNR Audience and Growth, Grant Tothill.<\/p>\n<p>\u201cTo see our local female podcast hosts growing their audiences, global podcast superstars such as Alex Cooper joining LiSTNR,\u00a0<em>Hamish &amp; Andy<\/em>\u00a0remaining Australia\u2019s number one podcast, Mark Howard\u2019s\u00a0<em>The Howie Games<\/em>\u00a0returning to the number one sports podcast position, and our Triple M sport podcasts gaining listeners, is a great outcome for our entire LiSTNR team,\u201d Tothill continued.<\/p>\n<p>\u201cWith LiSTNR welcoming\u00a0<em>The Imperfects<\/em>\u00a0podcast to its sales network in January 2025, along with the ongoing investment and development of its premium LiSTNR AdTech Hub, the LiSTNR team is leading the way in both audience reach and monetisation in Australia.\u201d<\/p>\n<p><em>Sources:<\/em><\/p>\n<p><em>*Australian Podcast Ranker &#8211; Top Sales Representatives \u2013 September 2024<\/em><\/p>\n<p><em>**Australian Podcast Ranker Top 200 Podcasts \u2013 September 2024<\/em><\/p>\n<p><strong><u>About LiSTNR:<\/u><\/strong><\/p>\n<p>LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners\u2019 routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio \u2013 download the free app today.\u00a0<a href=\"https:\/\/www.listnr.com\/\">LiSTNR.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Abbie Chatfield extends partnership with LiSTNR &#8211; &#8211; America\u2019s leading female podcast,\u00a0Call Her Daddy, joins LiSTNR &#8211; LiSTNR\u2019s powerful female voices have led the charge in the September Australian Podcast Ranker Top 200 Podcasts results, with key female-driven shows growing month-on-month in terms of audience and revenue generation to help secure LiSTNR\u2019s position as &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2024\/10\/16\/powerful-female-voices-drive-listnrs-september-audiences-as-listnr-remains-australias-no-1-podcast-sales-representation-network\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;POWERFUL FEMALE VOICES DRIVE LiSTNR\u2019S SEPTEMBER AUDIENCES AS LiSTNR REMAINS AUSTRALIA\u2019S NO.1 PODCAST SALES REPRESENTATION NETWORK&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-757","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}