{"id":586,"date":"2024-09-02T07:29:57","date_gmt":"2024-09-02T07:29:57","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=586"},"modified":"2024-09-02T07:29:57","modified_gmt":"2024-09-02T07:29:57","slug":"listnr-australias-no-1-podcast-sales-representation-network-has-a-new-bff-and-he-is-a-pretty-big-deal","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/09\/02\/listnr-australias-no-1-podcast-sales-representation-network-has-a-new-bff-and-he-is-a-pretty-big-deal\/","title":{"rendered":"LiSTNR, AUSTRALIA\u2019S NO.1 PODCAST SALES REPRESENTATION NETWORK, HAS A NEW BFF AND HE IS A PRETTY BIG DEAL"},"content":{"rendered":"

LiSTNR, Australia\u2019s largest sales representation podcast network^, has just welcomed one of the world\u2019s biggest podcasts (and most famous boyfriends) to the LiSTNR audience network, with all episodes now available on LiSTNR.\u00a0Travis Kelce<\/strong>, the star of Kansas City Chiefs and boyfriend of\u00a0Taylor Swift<\/strong>, and his brother\u00a0Jason Kelce<\/strong>, the former center of the Philadelphia Eagles,\u00a0have signed their top-rated podcast\u00a0New Heights<\/em>\u00a0to Wondery in a landmark deal. \u00a0LiSTNR\u2019s exclusive sales representation partnership in Australia for all Wondery titles, allows Australian marketers to position their brands alongside one of the world\u2019s hottest podcasts.<\/p>\n

LiSTNR\u2019s Australian ad-sales rights with the\u00a0New Heights<\/em>\u00a0podcast, also includes the show\u2019s back catalogue. With the third season kicking off in time for the new NFL season, the weekly podcast gives fans \u2018next-level\u2019 access to life in the league. The famous football brothers and Super Bowl champions provide insights and share unique perspectives on trending NFL news and sports headlines, plus they drop entertaining stories about their off-field interests and welcome special guests. The podcast has also found an entire new audience segment since Travis began dating Taylor Swift and started sharing news about their life.<\/p>\n

Since LiSTNR partnered with premium podcast studio and publisher Wondery in 2022, as its exclusive Australian sales representative, the partnership has flourished. In July 2024, LiSTNR represented the sales of 59 titles in the Australian Podcast Ranker Top 200 Podcasts* (55% more than its closest competitor), which included many Wondery titles such as\u00a0Morbid<\/em>,\u00a0MrBallen<\/em>,\u00a0RedHanded<\/em>\u00a0and\u00a0British Scandal<\/em>. This dominance will continue with an exciting new slate of podcasts scheduled for 2025.<\/p>\n

LiSTNR continues to out-pace other digital audio brands in Australia with SCA\u2019s FY24 full-year results confirming that LiSTNR achieved underlying EBITDA profitability in the fourth quarter of FY24 and a 42% increase of annual digital revenue on FY23. Furthermore, digital revenue in H2\u00a0FY24 was up 57% on H2 FY23^^.<\/p>\n

\u201cWith more than 2 million signed-up listeners^^, sales and content partnerships with some of the world\u2019s biggest publishers, and our advanced AdTech Hub, LiSTNR provides our clients new innovative and targeted audience capabilities, setting us apart as one of the most experienced, data-led and privacy compliant digital audio companies in Australia,\u201d Executive Head of LiSTNR Podcasts, Grant Tothill, said.<\/p>\n

\u201cThe best-in-class LiSTNR AdTech Hub has been a genuine game-changer for the Australian digital audio industry, business owners, marketers and media agencies, offering an irresistible audience-focused proposition with proven results,\u201d concluded Tothill.<\/p>\n

Weekly episodes of\u00a0New Heights<\/em>, and the entire back catalogue, are now available on\u00a0LiSTNR<\/strong><\/a>.<\/p>\n

Sources:<\/em><\/p>\n

^Australian Podcast Ranker – Top Sales Representatives \u2013 July 2024<\/em><\/p>\n

*Australian Podcast Ranker Top 200 Podcasts \u2013 July 2024<\/em><\/p>\n

^^SCA FY24 Investor Presentation<\/em><\/p>\n

About LiSTNR:<\/u><\/strong><\/p>\n

LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners\u2019 routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio \u2013 download the free app today.\u00a0LiSTNR.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LiSTNR, Australia\u2019s largest sales representation podcast network^, has just welcomed one of the world\u2019s biggest podcasts (and most famous boyfriends) to the LiSTNR audience network, with all episodes now available on LiSTNR.\u00a0Travis Kelce, the star of Kansas City Chiefs and boyfriend of\u00a0Taylor Swift, and his brother\u00a0Jason Kelce, the former center of the Philadelphia Eagles,\u00a0have signed … Continue reading “LiSTNR, AUSTRALIA\u2019S NO.1 PODCAST SALES REPRESENTATION NETWORK, HAS A NEW BFF AND HE IS A PRETTY BIG DEAL”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/586\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=586"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}