{"id":561,"date":"2024-08-28T01:47:05","date_gmt":"2024-08-28T01:47:05","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=561"},"modified":"2024-08-28T01:47:05","modified_gmt":"2024-08-28T01:47:05","slug":"sca-wins-25-54s-demographic-for-25th-consecutive-time","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/08\/28\/sca-wins-25-54s-demographic-for-25th-consecutive-time\/","title":{"rendered":"SCA WINS 25-54s DEMOGRAPHIC FOR 25TH CONSECUTIVE TIME"},"content":{"rendered":"<p><strong>#1 STATION AND #1 BREAKFAST SHOW: B105 Brisbane and Triple M Adelaide<\/strong><\/p>\n<p><strong>#1 The Fox most listened to station in Australia<\/strong><\/p>\n<p><strong>#1 Hit Network\u00a0<em>Carrie &amp; Tommy<\/em>\u00a0Drive show \u2013 4 in a row<\/strong><\/p>\n<p><strong>#1 in AFL and NRL footy<\/strong><\/p>\n<p>SCA continues its reign as\u00a0<strong>Australia\u2019s no.1 25-54 radio network*<\/strong>, winning the key 25-54 buying demographic in today\u2019s GfK Radio360 Metro Survey #5 2024 results and delivering a record-breaking 25<sup>th<\/sup>\u00a0consecutive victory^.<\/p>\n<p>In further outstanding news, the results confirm that SCA dominates as no.1 in both the women 25-54 and men 25-54 commercially critical demographics, proving that the Hit and Triple M networks are the undisputed homes of the audience that matters most to Australian advertisers.<\/p>\n<p>SCA\u2019s Hit and Triple M metro stations wins for Survey 5 include:<\/p>\n<ul>\n<li>#1 station B105 Brisbane and Triple M Adelaide overall<\/li>\n<li>#1 Breakfast shows B105 Brisbane and Triple M Adelaide<\/li>\n<li>#1 national Drive show for the Hit Network\u00a0<em>Carrie &amp; Tommy<\/em>\u00a0Drive show<\/li>\n<li>#1 The Fox \u2013 most listened to station in Australia with more than 1.26 million listeners<\/li>\n<\/ul>\n<p>With the pointy end of the AFL and NRL footy seasons approaching, SCA has also continued to triumph as the country\u2019s\u00a0<strong>no. 1 footy radio network<\/strong>:<\/p>\n<ul>\n<li>#1 AFL broadcast in metro markets, reaching 710,000 P10+ across the weekend in Melbourne, Adelaide &amp; Perth**<\/li>\n<li>#1 AFL broadcast in metro markets, reaching 423,000 P25-54 across the weekend in Melbourne, Adelaide &amp; Perth **<\/li>\n<li>#1 NRL reach for P10+ at 379,000^^<\/li>\n<li>#1 NRL reach for P25-54 at 203,000^^<\/li>\n<\/ul>\n<p>SCA Chief Content Officer,\u00a0<strong>Dave Cameron<\/strong>, said: \u201cAustralia has a new favourite radio station with The Fox Melbourne today celebrating having the most listeners in the country. The increased weekly audience was powered by the locally adored\u00a0<em>Fifi, Fev &amp; Nick\u00a0<\/em>Breakfast show, which also went up in today\u2019s results. In addition, Carrie and Tommy achieved outright number one Drive in both Melbourne and Brisbane. The show remains Australia\u2019s number one Drive show for the fourth time in a row, dominating their 3-6pm timeslot.<\/p>\n<p>\u201cB105 Brisbane and Triple M Adelaide continue to be the outright winning stations in each city, with B105&#8217;s\u00a0<em>Stav, Abby &amp; Matt<\/em>\u00a0continuing its five-in-a-row Breakfast domination of Brisbane. Likewise,\u00a0<em>Roo, Ditts &amp; Loz<\/em>\u00a0delivered their own fifteen-in-a-row run of leadership success in Adelaide.<\/p>\n<p>\u201cSCA maintains its commercially critical 25-54 All People \u2018audience that matters\u2019 front-runner position nationally, continuing to deliver a significant leadership gap over all other networks.<\/p>\n<p>\u201cTriple M continues to take &#8216;speckys&#8217; over its competitors as the number one AFL broadcast nationally, likewise Triple M NRL broadcast delivered strong results across NSW and Queensland as we head into the pointy end of the footy season.<\/p>\n<p>\u201cToday is another great day for SCA\u2019s powerfully integrated Hit and Triple M network duopoly nationally, which drives an unbeatable national foothold of 25-54 All People who continue to engage in our brand-safe, fun, local environments that deliver outstanding results for our clients.\u201d<\/p>\n<p>SCA Chief Commercial Officer,\u00a0<strong>Seb Rennie<\/strong>, said: \u201cSCA is undoubtedly the no. 1 home of the audience that matters \u2013 25-to-54-year-olds, which today\u2019s results have once again confirmed.<\/p>\n<p>\u201cCombined with our SCA-ACE represented metro stations, the metro 25-54 audience share\u00a0is 35.1%, leading ahead of our nearest commercial competition by 8.4 share points.<\/p>\n<p>\u201cNot only is SCA the largest gathering place for this radio audience, but we also understand it better than any other radio network and we know that\u00a0audio is thriving amongst this audience.\u201d<\/p>\n<p>\u201cSeveral factors drive this core audience, and it is by understanding these deeper motivations that we can unlock more effective ways for our own content, as well as our advertisers\u2019 campaigns, to connect with this key demographic.\u201d<\/p>\n<p><em>Sources:<\/em><\/p>\n<p><em>*GfK Radio 360 Metro Survey #5 2024.\u00a0 P10+\/P25-54\/M25-54\/F25-54, Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri 15.00-18.00\/Mon-Fri 16.00-19.00. Total Radio. Market Share\/Commercial Share\/Cume Reach.<\/em><br \/>\n<em>^[25] surveys since Survey #5, 2021<\/em>,\u00a0<em>FM &amp; DAB+<\/em><\/p>\n<p><em>** GfK Radio Ratings. Metro Survey 5, 2024. Melbourne \u2013 Thursday 1800-2230, Friday 1800-2230, Saturday 1200-2230, Sunday 1300-1930. Adelaide &#8211; Thursday 1800-2200, Friday 1730-2200, Saturday 1130-2200, Sunday 1230-1900. Perth \u2013 Thursday 1800-2030, Friday 1745-2030, Saturday 1000-2030, Sunday 1100-1730. P10+ \/ P 10-69 \/ P25-54 \/ P 10-69 \/ P25-54. Cume \/ Market Share %<\/em><\/p>\n<p><em>^^ GfK Radio Ratings. Metro Survey 5, 2024. Sydney \/ Brisbane. &#8211; Thursday 1900-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ \/ People 10-69 \/ People 25-54. Cume Reach \/ Market Share %<\/em><\/p>\n<p><strong>About SCA (Southern Cross Austereo)\u00a0\u00a0<\/strong><\/p>\n<p>Southern Cross Austereo (SCA) is one of Australia\u2019s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 154 stations across FM, AM, and DAB+ radio.\u00a0 SCA also provides national sales representation for 56 regional radio stations. SCA broadcasts 96 free to air TV signals across regional Australia, reaching 3.6 million people a week, with Network 10 programming and advertising representation across Australia\u2019s East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA has an exclusive national sales representation agreement with WIN in northern NSW (including the Gold Coast) and TDT (Tasmanian Digital Television). SCA operates LiSTNR, Australia\u2019s free, personalised digital audio destination for consumers featuring radio, podcasts, music, news, and sport. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA&#8217;s premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment, news, and sport content.\u00a0<a href=\"http:\/\/www.southerncrossaustereo.com.au\/\">www.southerncrossaustereo.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#1 STATION AND #1 BREAKFAST SHOW: B105 Brisbane and Triple M Adelaide #1 The Fox most listened to station in Australia #1 Hit Network\u00a0Carrie &amp; Tommy\u00a0Drive show \u2013 4 in a row #1 in AFL and NRL footy SCA continues its reign as\u00a0Australia\u2019s no.1 25-54 radio network*, winning the key 25-54 buying demographic in today\u2019s &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2024\/08\/28\/sca-wins-25-54s-demographic-for-25th-consecutive-time\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SCA WINS 25-54s DEMOGRAPHIC FOR 25TH CONSECUTIVE TIME&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}