{"id":55,"date":"2024-06-03T13:20:08","date_gmt":"2024-06-03T13:20:08","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=55"},"modified":"2024-06-03T13:20:08","modified_gmt":"2024-06-03T13:20:08","slug":"fiveaa-unveils-refreshed-brand-identity","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/03\/fiveaa-unveils-refreshed-brand-identity\/","title":{"rendered":"FiveAA Unveils Refreshed Brand Identity"},"content":{"rendered":"<p class=\"preFade fadeIn\">NOVA Entertainment has announced the launch of a refreshed brand identity for FIVEAA, Adelaide\u2019s premier commercial talkback station.<\/p>\n<p class=\"preFade fadeIn\">The forward-looking brand refresh reflects FIVEAA\u2019s new lineup and vision, while paying homage to the station\u2019s previous logo and rich heritage.<\/p>\n<p class=\"preFade fadeIn\">Built upon the new tagline of <em>Always Adelaide<\/em>, the new direction celebrates the \u2018AA\u2019 branding by evolving the positioning on from the previous <em>Talking Adelaide <\/em>strapline.<\/p>\n<p class=\"preFade fadeIn\">The new logo maintains the well-established brand colours of red, black and white but now features a more dynamic word mark and a speech box that helps provide a modern interpretation of FIVEAA\u2019s proud history and position in the market.<\/p>\n<p class=\"preFade fadeIn\">Adam Johnson, Chief Growth Office for NOVA Entertainment said, \u201cAs FIVEAA looks to the future and is committed to serving the evolving needs of its audience, the brand refresh is a brilliant nod to the station\u2019s enduring legacy, while bringing the brand\u2019s identity into 2024 and beyond. \u2018Always Adelaide\u2019 and the associated ad campaign to launch it encapsulates FIVEAA\u2019s continued commitment to Adelaide listeners. We researched the new direction heavily and the data suggest that current listeners love the new approach and that the new branding will also entice new listeners to the station.\u201d<\/p>\n<p class=\"preFade fadeIn\">Craig Munn, Station Manager for FIVEAA said, \u201cWe\u2019re extremely excited to reveal a fresh new look for FIVEAA that we believe aligns perfectly with our new, more contemporary station line-up. Led by our outstanding Breakfast Show in David &amp; Will with the recent additions of Jade Robran, Graeme Goodings and Jess Adamson to the extended Breakfast team, Matthew Pantelis in Mornings, new recruit Stacey Lee in Afternoons, Rowey &amp; Timmy G in Drive, Leith Forrest in Evenings and our entire content team, we\u2019re excited about what the future holds for the station and excited to share the new FIVEAA with the people of Adelaide.\u201d<\/p>\n<p class=\"preFade fadeIn\">The brand refresh will be applied to the digital identity of the brand including the FIVEAA Player app and FIVEAA website as well as on-air via station imaging. The new look &amp; feel will also feature on a multiple heavyweight outdoor advertising campaigns and partnership signage around Adelaide.<\/p>\n<p class=\"preFade fadeIn\">FIVEAA is Adelaide\u2019s only commercial talkback station. David Penberthy and Will Goodings host Adelaide\u2019s favourite breakfast show for news and current affairs. Entertaining and credible, the team cover all the big, relevant stories making headlines locally, nationally and internationally.<\/p>\n<p class=\"preFade fadeIn\">With continuing partnerships with the AFL, Port Adelaide Football Club, Adelaide Strikers, Adelaide 36ers, Adelaide Thunderbirds, Gluttony and the Adelaide Cabaret Festival, amongst others FIVEAA leads the talk agenda in Adelaide.<\/p>\n<p class=\"preFade fadeIn\">The key weekday lineup is as follows:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"preFade fadeIn\">The Sports Wrap with Tom Rehn \u2013 5.30am to 6.00am<\/p>\n<\/li>\n<li>\n<p class=\"preFade fadeIn\">Breakfast with David Penberthy &amp; Will Goodings \u2013 6.00am to 9.00am<\/p>\n<\/li>\n<li>\n<p class=\"preFade fadeIn\">Mornings with Matthew Pantelis \u2013 9.00am to 12.00pm<\/p>\n<\/li>\n<li>\n<p class=\"preFade fadeIn\">7News Adelaide Bulletin on FIVEaa \u2013 12.00pm to 12.30pm<\/p>\n<\/li>\n<li>\n<p class=\"preFade fadeIn\">Conversations with Cornesy \u2013 12.30pm to 1.30pm<\/p>\n<\/li>\n<li>\n<p class=\"preFade fadeIn\">Afternoons with Stacey Lee \u2013 1.30pm to 4.00pm<\/p>\n<\/li>\n<li>\n<p class=\"preFade fadeIn\">Rowey and Timmy G \u2013 4.00pm to 7.00pm<\/p>\n<\/li>\n<li>\n<p class=\"preFade fadeIn\">Evenings with Leith Forrest \u2013 7.00pm to 12.00am<\/p>\n<\/li>\n<\/ul>\n<p class=\"preFade fadeIn\"><em>Listeners can also stream the shows live or catch up with the daily podcast by downloading the FIVEAA Player. FIVEAA is Adelaide\u2019s most streamed radio station, according to GFK radio ratings.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOVA Entertainment has announced the launch of a refreshed brand identity for FIVEAA, Adelaide\u2019s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA\u2019s new lineup and vision, while paying homage to the station\u2019s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the \u2018AA\u2019 branding by &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/03\/fiveaa-unveils-refreshed-brand-identity\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;FiveAA Unveils Refreshed Brand Identity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}