At The Audio Edge Brisbane, Commercial Radio & Audio (CRA) revealed the results of a radio advertising trial with Dan Murphy\u2019s and Analytic Partners. The trial highlighted the significant role brand-focused radio ads played in enhancing the cross-channel impact of Dan Murphy\u2019s latest campaign, “Nobody Beats Dan Murphy’s.”<\/p>\n
Dan Murphy\u2019s saw radio deliver a notable performance uplift across multiple platforms, with a 19% increase in Out of Home (OOH) results, an 18% boost in TV impact, and a 14% enhancement in online video effectiveness. This cross-channel amplification paired with a consistent sonic asset has laid strong foundations for sustained brand growth.<\/p>\n
Sam Byrne, Senior Integrated Media Manager at Dan Murphy\u2019s, stated, \u201cRadio played a pivotal role in elevating our brand message across channels. Historically we have used radio for value messages, but using radio for brand has not only supported our campaign\u2019s goals but also strengthened projections for our brand presence in the market moving forward.\u201d<\/p>\n
This success mirrors the impact seen in McDonald\u2019s Australia\u2019s recent radio trial, where return on investment (ROI) surged across platforms \u2013 TV by 14%, social media by 12%, and online video by 3%. Both case studies demonstrate radio\u2019s unique ability to amplify results and deliver strong ROI.
\nPaul Sinkinson, Managing Director of Analytic Partners, added, \u201cThe power of radio lies in its ability to drive synergy across channels. For Dan Murphy\u2019s, the integration of radio improved the results for the other media channels.\u201d<\/p>\n
Jo Dick, CRA, chief commercial officer concluded, \u201cThe results from Dan Murphy\u2019s and McDonald\u2019s showcase radio\u2019s distinct advantage in brand campaigns. In today\u2019s crowded media landscape, radio has an unparalleled ability to cut through the noise to deliver enhanced results and an enduring impact.\u201d<\/p>\n
Want access to The Audio Edge Report? Download your copy today:\u00a0The Audio Edge Playbook.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" At The Audio Edge Brisbane, Commercial Radio & Audio (CRA) revealed the results of a radio advertising trial with Dan Murphy\u2019s and Analytic Partners. The trial highlighted the significant role brand-focused radio ads played in enhancing the cross-channel impact of Dan Murphy\u2019s latest campaign, “Nobody Beats Dan Murphy’s.” Dan Murphy\u2019s saw radio deliver a notable … Continue reading “Dan Murphy\u2019s Radio Ads Taste Cross-Channel Success”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/525\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}