Australian commercial radio continues to experience sustained year-on-year (YOY) growth, according to GfK Survey 4 2024, with 12.4 million listeners tuning in for an average of 12 hours and 47 minutes each week.<\/p>\n
Commercial Radio & Audio (CRA) welcomed the latest results, revealing a notable increase of 168,000 listeners in commercial radio’s total audience. Of particular significance, the 25-54 age group showed a steady 2.9% rise YOY, reaching 6.1 million.<\/p>\n
The appeal of breakfast radio and in-car consumption continues to be on the rise, with both maintaining their growth momentum. Breakfast saw a 3.4% increase, adding 290,000 listeners year-on-year, bringing the total to 8.9 million listeners. Meanwhile, in-car listeners grew by 5.1% year-on-year, reaching 10.2 million listeners. Over 82% of radio listeners tune in while driving, accounting for 34.9% of all commercial radio listening.<\/p>\n
Streaming continues to thrive, with over a quarter (27.8%) of commercial radio\u2019s audience opting to listen in this way. The survey shows an additional 147,000 listeners survey on survey embracing commercial radio streaming, totalling 3.4 million. This 4.5% rise highlights the growing importance of radio streaming.<\/p>\n
\u201cAs digital platforms evolve, so does radio’s ability to reach audiences. Whether through streaming or traditional broadcasts, radio’s adaptability meets diverse listener needs,” said Jo Dick, CRA Chief Commercial Officer.<\/p>\n
\u201cThe surge in streaming reflects a broader shift in consumer behaviour towards digital platforms. Commercial radio’s ability to innovate in this space underscores its enduring relevance,\u201d she added.<\/p>\n
All demographics saw an increase in streaming audiences survey on survey, with a 9.6% increase among listeners aged 40-54, and a nearly 6% increase in those aged 25-54.<\/p>\n
Across the workday, streaming saw a robust 5% increase, with mornings and afternoons experiencing jumps of 5% and 6.5% respectively, versus previous survey.<\/p>\n
Listeners to Commercial DAB+ only stations showed increased engagement, with Time Spent Listening (TSL) extending to 6 hours and 8 minutes. Mornings have experienced a significant lift, with nearly 7% more listeners and TSL extending by 13 minutes year-on-year.<\/p>\n
Source:\u00a0GfK 360 Radio Ratings<\/a>, SMBAP S4 2024, compared to S4 2023, All people 10+, Mon-Sun 12mn-12mn, Cume (000\u2019s), unless otherwise stated. Weekly Time Spent Listening (hh:mm). All numbers refer to commercial radio results unless otherwise stated.<\/p>\n","protected":false},"excerpt":{"rendered":" Australian commercial radio continues to experience sustained year-on-year (YOY) growth, according to GfK Survey 4 2024, with 12.4 million listeners tuning in for an average of 12 hours and 47 minutes each week. Commercial Radio & Audio (CRA) welcomed the latest results, revealing a notable increase of 168,000 listeners in commercial radio’s total audience. Of … Continue reading “ON AIR, ONLINE: COMMERCIAL RADIO’S STREAMING SUCCESS”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-328","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=328"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/328\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=328"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}