{"id":2896,"date":"2026-10-08T22:22:54","date_gmt":"2026-10-08T11:22:54","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2896"},"modified":"2026-10-08T22:22:54","modified_gmt":"2026-10-08T11:22:54","slug":"scas-leadership-strengthens-with-growth-in-all-major-markets-and-42-consecutive-wins-in-the-audience-that-matters","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/10\/08\/scas-leadership-strengthens-with-growth-in-all-major-markets-and-42-consecutive-wins-in-the-audience-that-matters\/","title":{"rendered":"SCA\u2019S LEADERSHIP STRENGTHENS WITH GROWTH IN ALL MAJOR MARKETS AND 42 CONSECUTIVE WINS IN THE \u2018AUDIENCE THAT MATTERS\u2019"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Southern Cross Austereo:<\/strong> #1 Network 25-54 metro \u2013 42 surveys in a row<\/li>\n\n\n\n<li><strong>Triple M:<\/strong> #1 Network Men 25-54 \u2013 30 surveys in a row<\/li>\n\n\n\n<li><strong>Hit Network:<\/strong> #1 Network Women 25-54 \u2013 6 surveys in a row<\/li>\n\n\n\n<li><strong>Brisbane<\/strong>: Triple M: #1 FM station, #1 Breakfast, B105: #2 FM station, #2 Breakfast<\/li>\n\n\n\n<li><strong>Triple M Adelaide<\/strong>: #1 station and #1 Breakfast<\/li>\n\n\n\n<li><strong>Triple M:<\/strong> #1 AFL and NRL broadcast<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Southern Cross Austereo (SCA) has strengthened its leadership in the key 25-54 demographic, recording its 42nd consecutive \u2018Audience That Matters\u2019 win in GfK Survey 6, 2026, and delivered significant growth across the country\u2019s most competitive radio markets.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When combined with ACE Radio, the Hit and Triple M networks secured a combined 37.5% commercial share for the \u2018Audience That Matters\u2019. SCA is Australia\u2019s number 1 audio broadcaster now reaching 9.26 million Australians.*<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s survey results were driven by continued leadership across both networks, with Triple M winning Men 25-54 for the 30th consecutive survey, while the Hit Network secured its sixth consecutive win among Women 25-54.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Triple M delivered strong results across the country, with Breakfast growth across Melbourne, Sydney, Brisbane and Perth, alongside a clean sweep as the Number 1 audio broadcaster for both AFL and NRL in 2026 following the conclusion of the respective finals series.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Adelaide, Triple M\u2019s <em>Roo, Ditts &amp; Loz<\/em> continued their extraordinary run as the city\u2019s Number 1 Breakfast show, recording their 28th win in the past 29 surveys on a 14.3% share \u2013 more than two share points clear of any competitor (<em>Roo, Ditts &amp; Loz<\/em> have also achieved 31 of 32 outright FM wins). <em>The Rush Hour with JB &amp; Billy<\/em> retained the Number 1 Drive position in Adelaide for a fourth consecutive survey.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Triple M Melbourne grew, recording the biggest share increase in the market, rising 1.2 share points to 7.3% (10+). Following the success of <em>Triple M Fest, Mick in the Morning with Roo, Titus &amp; Rosie<\/em> was the biggest mover among Breakfast shows, increasing 1.1 share points to 6.5%.&nbsp; In Perth, <em>Xav &amp; Katie<\/em> rose to Number 2 in Breakfast on a 12.2% share (up 0.8 share points), with 92.9 Triple M recording its strongest Breakfast audience since Survey 8, 2020 with 246,000 listeners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Triple M\u2019s growth continued across Brisbane, where SCA\u2019s duopoly saw Triple M and B105 take the Number 1 and Number 2 FM station spots and Breakfast shows. Triple M is Brisbane\u2019s Number FM 1 station on 11.3% share (up 0.4 share points), with <em>Marto, Margaux &amp; Dan<\/em> taking the top spot in Breakfast on 13.6% (up 1.9 share points), while B105\u2019s <em>Stav, Abby &amp; Matt<\/em> is Brisbane\u2019s Number 2 Breakfast show with a 12.5% share.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Hit Network also delivered growth in key priority markets, with <em>Fifi, Fev &amp; Nick<\/em> on Melbourne\u2019s 101.9 The Fox and <em>Nath &amp; Emma<\/em> on Sydney\u2019s 2DayFM both increasing their Breakfast share.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fifi, Fev &amp; Nick<\/em> grew to a 9.2% share, up 0.3 share points, with The Fox also increasing its share across every major daypart \u2013 Breakfast, Mornings, Afternoons and Drive. In Sydney, <em>Nath &amp; Emma<\/em> increased their share for a fourth consecutive survey to 4.9%, following their content arcs, including a successful Guinness World Record and <em>Really Cool Ride to School<\/em> community initiative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Matthew O\u2019Reilly<\/strong>, SCA\u2019s Head of Broadcast Content, said: \u201cThe Hit and Triple M Networks are heading into the final survey period of the year with real momentum. We\u2019re seeing growth across all key markets, reinforcing the value of staying consistent, backing great talent, and giving our shows time to build.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn Sydney, that patience continues to pay off. <em>Nath &amp; Emma<\/em> on 2DayFM and <em>Beau Ryan, Cat &amp; Woodsy<\/em> on Triple M both grew their Breakfast share this survey. We\u2019ve backed these teams, and it\u2019s great to see more Sydney listeners coming along for the ride.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBrisbane is once again an SCA town in Breakfast, with our duopoly sitting at Number 1 and Number 2 FM. <em>Marto, Margaux &amp; Dan<\/em> have taken Triple M to the top spot, with B105\u2019s <em>Stav, Abby &amp; Mat<\/em>t right behind. We\u2019re pleased to see the great content in Melbourne be rewarded with solid momentum, as both The Fox and Triple M grow in Breakfast and across major dayparts in one of the country\u2019s most fiercely competitive radio markets.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIn Adelaide, <em>Roo, Ditts &amp; Loz<\/em> remain unbeatable \u2013 28 wins from the past 29 surveys is an extraordinary run, complemented by <em>The Rush Hour with JB &amp; Billy at Nu<\/em>mber 1 in Drive. In Perth, Mix94.5 is the Number 2 station and <em>Xav &amp; Katie<\/em> has Triple M at Number 2 in Breakfast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe story for us all year has been consistency. We know who we are, we know what our audiences want and we have strong teams around the country delivering it every day. As we head into the final survey periods we\u2019re not taking our foot off the pedal.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>John Kelly,<\/strong> Southern Cross Media Group\u2019s Managing Director, Audio, said: \u201cToday\u2019s results reinforce the strength of Southern Cross Austereo, delivering one of our best commercial share results among the audience that matters most to advertisers, 25\u201354s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAcross the Hit and Triple M Networks, our unrivalled scale and reach across metro and regional Australia puts us in an incredibly strong position. We\u2019ve never been better placed to connect brands with audiences, combining the power of live, local radio with major events and content like <em>The Underdogs<\/em>, <em>Triple M 1000<\/em> and our recently announced racing broadcast, <em>Triple M Racing.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve remained focused on what we do best: delivering great content, building loyal audiences and creating meaningful opportunities for our commercial partners. That consistency is paying off, and with strong momentum across the business, we\u2019re heading into the final stretch of the year with plenty of confidence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong> GfK R360 Metro Survey #6 2026.&nbsp; P10+\/P25-54\/M25-54\/F25-54, Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 9.00-Midday\/Mon-Fri Midday-16.00\/Mon-Fri 16.00-19.00\/Mon-Fri 16.00-18.00\/Mon-Fri 15.00-18.00, Market Share %\/Commercial Share %\/Cume Reach (000\u2019s)\/Cume Reach (%).&nbsp; *National Reach Source:&nbsp; GfK R360 Metro Survey #6 2026, Canberra Survey #3 2026, Gold Coast\/Newcastle Survey #2 2026, Xtra Insights SCA Regional Markets Surveyed as at 8\/10\/2026, P10+, Mon-Sun ROS, Cume Reach. AFL Source: GfK Radio 360 Ratings. Metro Survey 6, 2026. Melbourne \u2013 Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide \u2013 Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth \u2013 Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ \/ P 10-69 \/ P25-54. Cume \/ Market Share %.&nbsp; NRL Source: GfK Radio 360 Ratings. Metro Survey 6, 2026.Sydney \u2013 Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600.Brisbane \u2013 Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600.&nbsp; P10+ \/ People 10-69 \/ People 25-54 .&nbsp; Cume Reach \/ Market Share %<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Southern Cross Media Group&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Southern Cross Media Group (ASX:SXL) (Southern Cross) is one of Australia\u2019s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SCA\u2019s audio assets include the LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9.2 million listeners across the Hit and Triple M networks nationally.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Southern Cross Austereo (SCA) has strengthened its leadership in the key 25-54 demographic, recording its 42nd consecutive \u2018Audience That Matters\u2019 win in GfK Survey 6, 2026, and delivered significant growth across the country\u2019s most competitive radio markets.&nbsp; When combined with ACE Radio, the Hit and Triple M networks secured a combined 37.5% commercial share for &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2026\/10\/08\/scas-leadership-strengthens-with-growth-in-all-major-markets-and-42-consecutive-wins-in-the-audience-that-matters\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SCA\u2019S LEADERSHIP STRENGTHENS WITH GROWTH IN ALL MAJOR MARKETS AND 42 CONSECUTIVE WINS IN THE \u2018AUDIENCE THAT MATTERS\u2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2896","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2896"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2896\/revisions"}],"predecessor-version":[{"id":2897,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2896\/revisions\/2897"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2896"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}