{"id":2752,"date":"2026-08-05T09:33:35","date_gmt":"2026-08-04T23:33:35","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2752"},"modified":"2026-08-05T09:33:35","modified_gmt":"2026-08-04T23:33:35","slug":"new-community-radio-plus-campaign-unlimited-listening-subscription-free","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/08\/05\/new-community-radio-plus-campaign-unlimited-listening-subscription-free\/","title":{"rendered":"New Community Radio Plus campaign: Unlimited listening, subscription free"},"content":{"rendered":"\n

<\/h4>\n\n\n\n
\"image\"<\/figure>\n\n\n\n

Note: <\/strong>Image above is strictly a mock and not for sharing. <\/em><\/p>\n\n\n\n

We’re excited to share that we\u2019re planning a new campaign to boost Community Radio Plus app downloads and awareness of community radio<\/strong>. <\/p>\n\n\n\n

Community radio provides access to independent music, local voices and community content \u2014 all available anytime, anywhere, for free. Streaming platforms continue to increase costs, subscriptions stack up, and algorithms increasingly dictate what we hear. Yet community radio is free, curated by locals, and surveys show that listeners value music, news and local voices they hear. <\/p>\n\n\n\n

This campaign promotes the appeal of community radio. It seeks to inspire new listeners to discover community radio through the Community Radio Plus app in car, on mobile, and on smart speakers \u2013 which carries all community radio stations. <\/p>\n\n\n\n

Unlimited Listening. Subscription Free<\/h3>\n\n\n\n

We\u2019ll be rolling out digital, social and street posters for a 10-week period featuring vibrant new creative. <\/p>\n\n\n\n

We\u2019d love for your station to complement this activity by sending high-quality photos of your staff\/volunteers\/presenters for us to use across our social channels, in the same look as the campaign. This is a great opportunity to promote the authentic faces of community radio and help lift community radio listening across the whole sector<\/strong>. <\/p>\n\n\n\n

In addition to the general campaign, creative assets to promote listening to your station in your local area are available here<\/a>. <\/p>\n\n\n\n

Photo tips<\/h3>\n\n\n\n

1.     <\/strong>Sh<\/strong>oot vertical as well as horizontal<\/strong>
Capture some images in portrait orientation, not just landscape. Vertical shots are essential for social media (Instagram, Facebook Stories) and match the format used in our Community Radio Plus campaign creative.<\/p>\n\n\n\n

2.     <\/strong>Use natural, soft light where you can
<\/strong>Position your presenter near a window or use the studio’s existing lighting rather than a harsh overhead light or on-camera flash. Soft, even light is more flattering and avoids strong shadows on faces.<\/p>\n\n\n\n

3.     <\/strong>Get close and fill the frame
<\/strong>Don’t be afraid to move in close. A tight shot of a presenter mid-broadcast, headphones on, hand on the fader, feels more authentic and energetic than a wide shot taken from across the room.<\/p>\n\n\n\n

4.     <\/strong>Include the tools of the trade
<\/strong>Microphones, mixing desks, headphones, CD racks and on-air lights all help tell the story of community radio. Frame these elements into the shot rather than cropping them out.<\/p>\n\n\n\n

5.     <\/strong>Keep the background tidy
<\/strong>Before shooting, do a quick scan of the background for clutter, cables, coffee cups or personal items. A cleaner background keeps the focus on the presenter and the station’s personality.<\/p>\n\n\n\n

6.     <\/strong>Shoot from a few different angles
<\/strong>Try eye level, slightly above, and slightly below. Move around the presenter rather than shooting everything from the same spot by the door. Variety gives us more to choose from.<\/p>\n\n\n\n

7.     <\/strong>Take more photos than you think you need
<\/strong>Aim for at least 10-15 shots per presenter. Expressions and moments change quickly, and having options means we can pick the strongest and most authentic images.<\/p>\n\n\n\n

8.     <\/strong>Reflect your station’s diversity
<\/strong>Where possible, photograph a genuine mix of presenters, ages, cultural backgrounds and abilities across your program schedule. This helps us celebrate the full diversity of the community broadcasting sector.<\/p>\n\n\n\n

9.     <\/strong>Shoot at the highest resolution available
<\/strong>Set your camera or phone to its largest image size (avoid heavily compressed or messaging-app copies). High-resolution files give us the flexibility to crop and use images across different formats.<\/p>\n\n\n\n

Next steps<\/h3>\n\n\n\n

1.     Take or source photos of real people at your stations, following the photo tips above.<\/p>\n\n\n\n

2.     Send them to comms@cbaa.org.au<\/a>. Note your station and the people in the photo in the email.<\/p>\n\n\n\n

3.     Keep an eye out on the Community Radio Plus Instagram<\/a> and Facebook<\/a> for your photo\/station to feature! If we feature your photo, we\u2019ll send out a collaboration request to your station\u2019s account, so make sure the person who manages your social media page looks out for these requests.<\/p>\n\n\n\n

4.     Promote listening to your station using the promotional assets<\/a> prepared for the campaign. <\/p>\n","protected":false},"excerpt":{"rendered":"

Note: Image above is strictly a mock and not for sharing.  We’re excited to share that we\u2019re planning a new campaign to boost Community Radio Plus app downloads and awareness of community radio.  Community radio provides access to independent music, local voices and community content \u2014 all available anytime, anywhere, for free. Streaming platforms continue to increase … Continue reading “New Community Radio Plus campaign: Unlimited listening, subscription free”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2752","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2752"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2752\/revisions"}],"predecessor-version":[{"id":2754,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2752\/revisions\/2754"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2752"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}