{"id":2714,"date":"2026-07-14T17:18:32","date_gmt":"2026-07-14T07:18:32","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2714"},"modified":"2026-07-14T17:18:32","modified_gmt":"2026-07-14T07:18:32","slug":"sca-marks-five-years-of-leadership-with-40-consecutive-wins-in-the-audience-that-matters","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/07\/14\/sca-marks-five-years-of-leadership-with-40-consecutive-wins-in-the-audience-that-matters\/","title":{"rendered":"SCA MARKS FIVE YEARS OF LEADERSHIP WITH 40 CONSECUTIVE WINS IN THE \u2018AUDIENCE THAT MATTERS\u2019"},"content":{"rendered":"\n

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Southern Cross Austereo: <\/strong>#1 Network 25-54 metro \u2013 40 surveys in a row<\/p>\n\n\n\n

Triple M: <\/strong>#1 Network Men 25-54 \u2013 28 surveys in a row<\/p>\n\n\n\n

Hit Network: <\/strong>#1 Network Women 25-54 \u2013 4 surveys in a row<\/p>\n\n\n\n

Triple M: <\/strong>#1 AFL and NRL broadcast<\/p>\n\n\n\n

Triple M Adelaide: <\/strong>#1 station, #1 Breakfast<\/p>\n\n\n\n

B105 Brisbane:<\/strong> #1 station, #1 Breakfast<\/p>\n\n\n\n

Southern Cross Austereo (SCA) has continued its unrivalled leadership in the Australian radio industry, recording its 40th consecutive survey win for People 25\u201354. In the fourth Gfk metro radio survey of 2026, SCA has marked five consecutive years as the number one network in the all-important \u2018Audience That Matters\u2019.<\/p>\n\n\n\n

This milestone reinforces SCA\u2019s sustained growth and momentum, with the SCA and ACE Radio partnership delivering a combined commercial 36.5% share among People 25\u201354 (8.4 share points in front of the nearest commercial competitor). SCA also continues to reach more than 9.2 million Australians each week, further strengthening its position as Australia\u2019s largest audio network.*<\/p>\n\n\n\n

Triple M has extended its national network leadership with a 28th consecutive survey win among Men 25-54, while once again claiming its position as the Number 1 AFL and NRL broadcaster.** Roo, Ditts & Loz <\/em><\/strong>strengthened their long-standing dominance as Adelaide\u2019s Number 1 Breakfast show, growing to a 14.8% share (up 1.9 points), to win 27 of the last 28 surveys commercially. In Sydney, Beau, Cat & Woodsy <\/em><\/strong>continue their positive results, delivering Triple M\u2019s largest Breakfast audience since 2005 with 365,000 weekly listeners and increasing for the fifth survey to secure a share of 6.6%.<\/p>\n\n\n\n

The Hit Network continued its strong national momentum, claiming Women 25-54 for a fourth consecutive survey. In Brisbane, B105 <\/strong>remained the city\u2019s Number 1 station and Number 1 Breakfast show, with Stav, Abby & Matt <\/em><\/strong>growing to a 13.9% share (up 0.5 points). In Melbourne, The Fox\u2019s Fifi, Fev & Nick <\/em><\/strong>proved their consistency, reaching a 10.0% Breakfast share (up 0.5 points) and retaining their position as the Number 2 FM Breakfast show in one of Australia\u2019s most competitive radio markets. In Perth, Pete & Kymba <\/em><\/strong>secured another top-two Breakfast finish on Mix94.5, underlining the Hit Network\u2019s continued strength across the country. <\/p>\n\n\n\n

Matthew O\u2019Reilly<\/strong>, SCA\u2019s Head of Broadcast Content, said: \u201cToday\u2019s results reflect the consistency of our strategy and the strength of our teams, with growth across both the Hit and Triple M Networks in key markets across the country.<\/p>\n\n\n\n

\u201cNationally, SCA won the core 25\u201354 demographic for the 40th consecutive survey with a 27.3% share. From a network perspective, Triple M marks 28 consecutive surveys as the number one network for men 25\u201354 with a 13.8% share, and the Hit Network secured the number one spot for women 25\u201354 for the fourth survey running with a 17.2% share.<\/p>\n\n\n\n

\u201cSCA continued to dominate in Brisbane with a station duopoly that saw B105 and Triple M number one and two respectively, while Stav, Abby & Matt <\/em>are Brisbane\u2019s number one breakfast show with a 13.9% share. In Adelaide Triple M extended their lead as the number one station and has the number one breakfast show with Roo, Ditts & Loz<\/em>.<\/p>\n\n\n\n

\u201cIn Melbourne The Fox\u2019s Fifi, Fev & Nick <\/em>continued its consistent performance, securing the number 2 spot, their best result since survey 7, 2024 while Pete & Kymba <\/em>delivered another strong survey as number two breakfast show in Perth.\u201d<\/p>\n\n\n\n

\u201cTriple M continues to lead as the number one AFL broadcast in metro markets, reaching 785,000 people aged 10+ across the weekend in Melbourne, Adelaide and Perth.<\/p>\n\n\n\n

\u201cToday\u2019s results demonstrate that our consistent live and local approach, and the hard work by our teams across the country, continues to resonate with audiences.\u201d <\/p>\n\n\n\n

John Kelly, <\/strong>Southern Cross Media Group\u2019s Managing Director, Audio, said: \u201cToday\u2019s ratings highlight the ongoing success of our audio strategy and the growth we are driving across the network. Securing the 25\u201354 demographic for the 40th consecutive survey with a 27.3% share proves that SCA consistently wins the audience that matters most to our partners.<\/p>\n\n\n\n

\u201cEven with a challenging broader advertising market, our ability to expand our audience share and scale gives advertisers reliable, unparalleled access to Australia\u2019s most valuable commercial demographic. This is backed by the sustained strength of our core brands, with Triple M leading as the number one network for men 25\u201354 and the Hit Network holding the top spot for women 25\u201354.<\/p>\n\n\n\n

\u201cFurthermore, our joint SCA and ACE Radio footprint delivers dominant reach and impact, capturing the number one commercial share for 25\u201354s at 36.5%. Delivering these results survey after survey underscores the clear advantage of building long-term value through brand safe content and talented teams.\u201d<\/p>\n\n\n\n

Source:  GfK R360 Metro Survey #4 2026.  P10+\/P25-54\/M25-54\/F25-54, Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri 14.00-16.00\/Mon-Fri 16.00-18.00\/Mon-Fri 15.00-18.00\/Mon-Fri 09.00-12.00\/Mon-Fri 12.00-16.00, Market Share %\/Cume Reach (000\u2019s). *Source:  GfK R360 Metro Survey #4 2026, Gold Coast R360 Survey #1 2026, Newcastle Survey #1 2026, Canberra Survey #2 2026.  Xtra Insights SCA Regional Markets surveyed as at 14th July 2026.  P10+, Mon-Sun ROS, Cume Reach. ** Source: GfK Radio 360 Ratings. Metro Survey 4, 2026. Melbourne \u2013 Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide \u2013 Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth \u2013 Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ \/ P 10-69 \/ P25-54. Cume \/ Market Share %<\/p>\n\n\n\n

About Southern Cross Media Group <\/strong> <\/strong><\/p>\n\n\n\n

Southern Cross Media Group (ASX:SXL) (Southern Cross) is one of Australia\u2019s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital. <\/p>\n\n\n\n

SCA audio assets include the LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.  <\/p>\n\n\n\n

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9.2 million listeners across the Hit and Triple M networks nationally. <\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo: #1 Network 25-54 metro \u2013 40 surveys in a row Triple M: #1 Network Men 25-54 \u2013 28 surveys in a row Hit Network: #1 Network Women 25-54 \u2013 4 surveys in a row Triple M: #1 AFL and NRL broadcast Triple M Adelaide: #1 station, #1 Breakfast B105 Brisbane: #1 station, #1 Breakfast Southern Cross Austereo (SCA) … Continue reading “SCA MARKS FIVE YEARS OF LEADERSHIP WITH 40 CONSECUTIVE WINS IN THE \u2018AUDIENCE THAT MATTERS\u2019”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2714","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2714"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2714\/revisions"}],"predecessor-version":[{"id":2715,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2714\/revisions\/2715"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}