{"id":2712,"date":"2026-07-14T17:17:31","date_gmt":"2026-07-14T07:17:31","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2712"},"modified":"2026-07-14T17:17:31","modified_gmt":"2026-07-14T07:17:31","slug":"commercial-radio-powers-on-reaching-12-8-million-australians-weekly","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/07\/14\/commercial-radio-powers-on-reaching-12-8-million-australians-weekly\/","title":{"rendered":"COMMERCIAL RADIO POWERS ON, REACHING 12.8 MILLION AUSTRALIANS WEEKLY"},"content":{"rendered":"\n

Commercial Radio & Audio (CRA) has welcomed the GfK Metro Survey 4, 2026 results. Commercial radio reaches 12.8 million Australians weekly \u2013 up 356,000 listeners year-on-year (YOY).1<\/sup><\/p>\n\n\n\n

Lizzie Young, Chief Executive Officer at CRA said:<\/strong> \u201cWe continue to see the same trend \u2013 despite fragmentation, economic uncertainty and ever-increasing competition for attention \u2013 record numbers of Australians continue to choose commercial radio for news, information, sport, entertainment from their favourite hosts, and community connection. On the one hand I feel a bit like a broken record, on the other I know the consistency we deliver survey after survey compounds into a strong case for marketers.<\/p>\n\n\n\n

\u201cAs Professor Mark Ritson pointed out recently at Cannes – audio is the secret to profit and trust for brands. The case for audio\u2019s effectiveness is unequivocal; in every market we\u2019ve studied globally audio is the catalyst that makes your whole campaign work harder.”<\/p>\n\n\n\n

Last month, Professor Mark Ritson presented a session titled \u2018Audio: the secret to profit and trust<\/u><\/a>\u2019 at Cannes Lions. The findings proved campaigns with audio outperform those without on profit (+75%), trust (+81%), price insensitivity (+81%) and customer acquisition (+19%) – with an average uplift of 22% across 14 measures.2<\/sup><\/p>\n\n\n\n

In an economic climate where budgets are under pressure, this is the power of audio in action. Audio doesn’t ask brands to spend more \u2013 it makes everything else in the media mix work harder.  <\/p>\n\n\n\n

For the full 2026 survey dates and historical data, visit: https:\/\/cra.au\/metro-ratings<\/u><\/a><\/p>\n\n\n\n

Sources:  <\/strong>1.  <\/strong>GfK Radio 360 Ratings, SMBAP S4 2026. All people 10+, Mon-Sun 12mn-12mn, Cume (000’s), unless otherwise stated. All numbers refer to commercial radio results unless otherwise stated. Historical results available on request. 2.  The Secret to Profit and Trust: Audio, presented by Mark Ritson at Cannes Lions, 2026. Based on the Effie x System1 Databank (1,262 UK, Ireland, Europe and US campaigns, 2007 \u2013 2023). <\/p>\n","protected":false},"excerpt":{"rendered":"

Commercial Radio & Audio (CRA) has welcomed the GfK Metro Survey 4, 2026 results. Commercial radio reaches 12.8 million Australians weekly \u2013 up 356,000 listeners year-on-year (YOY).1 Lizzie Young, Chief Executive Officer at CRA said: \u201cWe continue to see the same trend \u2013 despite fragmentation, economic uncertainty and ever-increasing competition for attention \u2013 record numbers of … Continue reading “COMMERCIAL RADIO POWERS ON, REACHING 12.8 MILLION AUSTRALIANS WEEKLY”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2712","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2712"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2712\/revisions"}],"predecessor-version":[{"id":2713,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2712\/revisions\/2713"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2712"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}