{"id":2702,"date":"2026-07-09T11:54:38","date_gmt":"2026-07-09T01:54:38","guid":{"rendered":"https:\/\/radioindustrynews.com.au\/?p=2702"},"modified":"2026-07-09T11:54:38","modified_gmt":"2026-07-09T01:54:38","slug":"southern-cross-media-group-announces-chris-jones-as-director-of-sport-tv-audio-and-streaming","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/07\/09\/southern-cross-media-group-announces-chris-jones-as-director-of-sport-tv-audio-and-streaming\/","title":{"rendered":"Southern Cross Media Group Announces Chris Jones as Director of Sport \u2013 TV, Audio and Streaming"},"content":{"rendered":"\n

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Southern Cross Media Group has announced the appointment of Chris Jones to the newly created role of Director of Sport \u2013 TV, Audio and Streaming. Effective immediately, this company-wide position will lead sports strategy across the group.<\/p>\n\n\n\n

In this new position, Jones will oversee the strategic direction of Seven and SCA\u2019s combined sport portfolios. He will be responsible for driving a unified sport strategy that scales and grows the group\u2019s footprint across broadcast television, audio, digital, publishing and social platforms, establishing an unmatched competitive advantage in the Australian media landscape. In addition, Jones will lead sports rights negotiations on behalf of the entire group, creating cross-platform deals that maximise value across the entire network.<\/p>\n\n\n\n

A highly accomplished sports media executive, Jones brings more than two decades of industry experience to the position. Most recently serving as Director of Network Sport at Seven since July 2024, Jones has spent more than 16 years with the network in senior leadership and production roles, including six years as Executive Producer of 7Cricket. Throughout his career, Jones has been instrumental in delivering ratings successes and managing broadcasts for major sporting events, including the AFL, the Australian Open, the US Masters, the Rio Olympic Games and the Spring Racing Carnival. <\/p>\n\n\n\n

This role brings together the respected assets of 7Sport, Triple M and LiSTNR under a single aligned structure establishing a combined sports content powerhouse. The complementary audience reach of the business is already delivering massive results. Cross-promotion on Seven has unlocked historic scale for Triple M and LiSTNR, while Triple M\u2019s unique audience has fuelled year-on-year streaming growth on 7plus across Cricket, the AFL, and Horse Racing.

Uniting these operations unlocks significant scale and resource efficiencies, driving more original programming and snackable content across all platforms to meet the needs of the modern sports consumer.

Chris Jones said: \u201cIt\u2019s a privilege to lead this merged team of some of the country\u2019s most talented on and off-air broadcasters. Working closely with Ewan Giles and the SCA sport team, we now have an incredible opportunity to capitalise on our strengths, allowing us to share talent, resources, and ideas seamlessly while protecting what makes each brand distinctive.<\/p>\n\n\n\n

\u201cBringing our sports offering together marks a major evolution in content consumption. By elevating digital and social media alongside traditional TV and audio broadcasts, we will capture fans who engage with content far beyond our traditional assets. Every platform matters, every audience matters, and everyone on our team plays a role across all assets.\u201d<\/p>\n\n\n\n

\u201cThis team will heavily support, promote and launch our diverse scale of  assets across the merged company \u2013 including our Western Australian products, 7NEWS, Sunrise and our entertainment slate across audio and TV, into every market around Australia.\u201d<\/p>\n\n\n\n

\u201cSport audiences want great coverage whenever and however they consume it. By bringing together 7SPORT, Triple M and LiSTNR sport, we are building Australia\u2019s most complete sports media operation, delivering engaging content wherever you are, throughout the whole day.\u201d<\/p>\n\n\n\n

Managing Director \u2013 TV and Streaming, Angus Ross said: \u201cSeven and SCA\u2019s dominance in sport is unmatched, and bringing both businesses together has provided a massive opportunity to maximise our footprint across broadcast and audio. Chris has an incredible track record with Seven and the broader sporting industry. Having worked closely with Triple M over the years, it makes perfect sense to extend his expertise across audio to lead negotiations across all pillars. Chris has live sport in his DNA and has spent over 20 years delivering every major sporting code across the country. He has the deep respect of the sporting codes and a proven history of delivering great outcomes for the game, and bringing all these assets together under one sports strategy is a massive win for our audiences and advertisers.\u201d<\/p>\n\n\n\n

Managing Director \u2013 Audio, John Kelly said: \u201cSport holds an unrivalled power to connect Australians, and this unified strategy delivers a massive competitive advantage. The SCA sports team already drives strong engagement through Triple M and LiSTNR, built on a legacy of passion, expert insight, and unmatched talent. By working closer with Seven under Chris\u2019 leadership we are unlocking a powerful cross-medium ecosystem. For our audiences, it means the country\u2019s most comprehensive sports coverage, and for our clients and partners, it provides an unprecedented scale to reach highly engaged fans at every hour of the day.\u201d<\/p>\n\n\n\n

Beyond dedicated sports programs, the unified sports division will play an active role in supporting, promoting, and launching entertainment and news assets across the entire company including 7NEWS, Sunrise, The Morning Show, Seven\u2019s Western Australian assets, and the broader audio and TV platforms. For advertisers, the combined entity provides substantial scale and cross-platform synergy, offering the unique ability to reach diverse, highly engaged audiences at every hour of the day.<\/p>\n\n\n\n

In his new role, Chris Jones will report to Seven\u2019s Managing Director, TV and Streaming, Angus Ross, while working closely with Managing Director and CEO, Rohan Lund and the business\u2019 core strategic pillars including Managing Director \u2013 Audio, John Kelly and SWM WA CEO, Maryna Fewster to drive the joint strategy. Head of Sport Content \u2013 Audio, Ewan Giles will report directly to Jones, driving seamless operational synergy across the unified SCA and Seven sports teams.<\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Media Group has announced the appointment of Chris Jones to the newly created role of Director of Sport \u2013 TV, Audio and Streaming. Effective immediately, this company-wide position will lead sports strategy across the group. In this new position, Jones will oversee the strategic direction of Seven and SCA\u2019s combined sport portfolios. He … Continue reading “Southern Cross Media Group Announces Chris Jones as Director of Sport \u2013 TV, Audio and Streaming”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2702","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2702"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2702\/revisions"}],"predecessor-version":[{"id":2703,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2702\/revisions\/2703"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2702"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}