{"id":2582,"date":"2026-05-24T19:50:34","date_gmt":"2026-05-24T09:50:34","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=2582"},"modified":"2026-05-24T19:50:34","modified_gmt":"2026-05-24T09:50:34","slug":"sbs-appoints-david-fernandez-as-national-manager-digital-tv-sales","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/05\/24\/sbs-appoints-david-fernandez-as-national-manager-digital-tv-sales\/","title":{"rendered":"SBS appoints David Fernandez as National Manager, Digital & TV Sales"},"content":{"rendered":"\n
\"David<\/figure>\n\n\n\n

SBS has appointed David Fernandez as National Manager, Digital & TV Sales, strengthening the broadcaster\u2019s commercial leadership team ahead of a major phase of digital audience and advertising growth.<\/h1>\n\n\n\n

Following a comprehensive recruitment process, Fernandez was selected to lead SBS\u2019s national digital and television sales portfolio.<\/p>\n\n\n\n

Fernandez joins SBS from Cartology, part of the Woolworths Group, where he served as Head of Growth leading enterprise partnerships, commercial strategy and revenue acceleration across Australia\u2019s largest retail media platform.<\/p>\n\n\n\n

Prior to Cartology, Fernandez held senior commercial leadership roles at Meta, overseeing major agency and retail partnerships across ANZ and driving large-scale digital transformation initiatives. He brings more than 20 years\u2019 experience across media, digital platforms, enterprise sales and commercial strategy.<\/p>\n\n\n\n

Acting Director of Media Sales Lee Fifoot said Fernandez will play an important role in accelerating SBS\u2019s media growth strategy.<\/p>\n\n\n\n

\u201cDavid joins SBS at a defining commercial moment for the network, as SBS prepares for the FIFA World Cup 2026\u2122 \u2014 expected to be one of the biggest audience and advertising opportunities in Australian media this year,\u201d Fifoot said.<\/p>\n\n\n\n

\u201cHis experience leading high-performing commercial teams and building innovative, data-led partnerships across complex media environments will be invaluable. SBS continues to strengthen its market position and unlock new growth opportunities across our media portfolio.\u201d<\/p>\n\n\n\n

The role will see Fernandez lead SBS\u2019s national TV and BVOD sales team. Fernandez said he was excited to join SBS and contribute to the next phase of growth for the broadcaster\u2019s media sales business.<\/p>\n\n\n\n

\u201cSBS occupies a unique and increasingly valuable position in the Australian media landscape, combining audience growth, premium content, trusted news and a powerful representation of modern Australia that competitors can\u2019t match.\u201d<\/p>\n\n\n\n

\u201cWith a slate that includes the FIFA World Cup 2026\u2122, Alone Australia<\/em>, SBS World News and the continued leadership of SBS On Demand \u2014 long recognised as a pioneer in BVOD \u2014 the opportunity for advertisers is incredibly compelling.<\/p>\n\n\n\n

\u201cThe team has an outstanding reputation in market for creativity, partnership and integrity. I\u2019m thrilled to be joining such an iconic brand and excited to help drive the next stage of growth for SBS Media.\u201d<\/p>\n\n\n\n

Fernandez\u2019s appointment also marks a transition period for outgoing National Sales Manager, Keiran Beasley, who will continue supporting the business throughout the FIFA World CupTM<\/sup> campaign and depart the business on 26 June 2026.<\/p>\n\n\n\n

\u201cKeiran has made an enormous contribution to SBS over more than 13 years and has played a significant role in shaping the success of our media sales business,\u201d said Fifoot.<\/p>\n\n\n\n

\u201cOn behalf of the entire SBS Media team, I want to sincerely thank Keiran for his dedication, leadership and friendship over many years, and we wish him every success for the future.\u201d<\/p>\n\n\n\n

Fernandez will commence in the role with SBS in coming months.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

SBS has appointed David Fernandez as National Manager, Digital & TV Sales, strengthening the broadcaster\u2019s commercial leadership team ahead of a major phase of digital audience and advertising growth. Following a comprehensive recruitment process, Fernandez was selected to lead SBS\u2019s national digital and television sales portfolio. Fernandez joins SBS from Cartology, part of the Woolworths … Continue reading “SBS appoints David Fernandez as National Manager, Digital & TV Sales”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2582","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2582"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2582\/revisions"}],"predecessor-version":[{"id":2583,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2582\/revisions\/2583"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2582"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}