{"id":2514,"date":"2026-05-05T05:08:03","date_gmt":"2026-05-04T19:08:03","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=2514"},"modified":"2026-05-05T05:08:03","modified_gmt":"2026-05-04T19:08:03","slug":"ben-liam-are-literally-back-in-breakfast-in-new-marketing-campaign","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/05\/05\/ben-liam-are-literally-back-in-breakfast-in-new-marketing-campaign\/","title":{"rendered":"Ben & Liam are literally back in Breakfast in new marketing campaign"},"content":{"rendered":"\n
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Following the first four weeks of breakfast radio at their new home on Adelaide\u2019s KIIS 1023, Ben & Liam<\/strong> are taking over the city in a brand-new playful marketing campaign that quite literally places them back into breakfast.<\/p>\n\n\n\n

Developed to reintroduce the much-loved broadcasters to the city that knows them best, the high-impact campaign sees their faces embedded into a series of iconic morning dishes to represent their return to Adelaide mornings. Cue the boys swimming in actual cereal and covered head to toe in giant baked beans.<\/p>\n\n\n\n

The result of the chaotic (and messy) shoot is a bold and confident campaign that cuts through typical radio marketing collateral, while firmly re-establishing the duo\u2019s position within Adelaide\u2019s daily routine.<\/p>\n\n\n\n

Executed in a distinctive deadpan visual style and brought to life with the duo\u2019s trademark humour, the campaign is built on a simple insight: Ben & Liam need no introduction to Adelaide listeners \u2013 just a memorable reminder of exactly why waking up with them has always felt so right.<\/p>\n\n\n\n

Speaking on the launch of the new marketing, ARN Chief Marketing Officer Donna Gordon<\/strong> said \u201cThe campaign is pure Ben & Liam \u2013 bold, cheeky and memorable \u2013 and it\u2019s a brilliant example of what happens when talented teams deeply collaborate to bring an idea to life. The integrated campaign will be unmissable, supercharging the early momentum we\u2019re seeing in market.\u201d<\/p>\n\n\n\n

On their new campaign, Ben & Liam<\/strong> said, \u201cThirteen years of radio together means thirteen photoshoots, and this is by far our favourite campaign. When we were all throwing around ideas, we were so revved on this particular campaign, but we thought to ourselves, \u2018Naaaah there\u2019s no way the bosses are signing off on this.\u2019 Well\u2026they did. We spent the day swimming in pools of cereal, eggs and beans. Special shout out to the art department for baking giant fruit loops and painting potato\u2019s orange. Take that AI!\u201d<\/p>\n\n\n\n

Produced in\u2011house, the fully integrated campaign will roll out across out\u2011of\u2011home, transit, television, BVOD, print, digital, social and radio platforms.<\/p>\n\n\n\n

Ben & Liam<\/strong> commenced on KIIS 1023 on April 1 and have continued to build momentum with Adelaide audiences. The duo can also be heard nationally from 6.00am on Saturdays across KIIS 1023, KIIS 1065, KIIS 1011 and KIIS 973.<\/p>\n\n\n\n

CREDITS
<\/u><\/strong>Chief Marketing Officer<\/strong> \u2013 Donna Gordon
Senior Brand Manager<\/strong> \u2013 James Duffield
Marketing Coordinator<\/strong> \u2013 Amelia Johnson
Head of Creative Production<\/strong> \u2013 Sean Vandenberg
Creative Director<\/strong> \u2013 Ante Miocic
Creative Content Lead<\/strong> \u2013 Phoebe Edwards
Video Content Lead<\/strong> \u2013 Becky Lillyman
Content Producer<\/strong> \u2013 Josh Hayes
Senior Design Lead<\/strong> \u2013 Nick Palin
CP Operations Specialist<\/strong> \u2013 Luci Doling
Hair & Makeup \u2013 <\/strong>Melinda Wenig
Gaffer \u2013 <\/strong>Simon Walsh
Sound Recordist \u2013<\/strong> Tom Sinclair
Design \u2013<\/strong> Emily Mirabito
Media Agency \u2013<\/strong> Initiative<\/p>\n","protected":false},"excerpt":{"rendered":"

Following the first four weeks of breakfast radio at their new home on Adelaide\u2019s KIIS 1023, Ben & Liam are taking over the city in a brand-new playful marketing campaign that quite literally places them back into breakfast. Developed to reintroduce the much-loved broadcasters to the city that knows them best, the high-impact campaign sees their faces … Continue reading “Ben & Liam are literally back in Breakfast in new marketing campaign”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2514","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2514"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2514\/revisions"}],"predecessor-version":[{"id":2516,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2514\/revisions\/2516"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2514"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}