{"id":2416,"date":"2026-03-19T20:27:59","date_gmt":"2026-03-19T09:27:59","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=2416"},"modified":"2026-03-19T20:27:59","modified_gmt":"2026-03-19T09:27:59","slug":"scas-combined-networks-widen-the-gap-between-competitors-dominating-the-audience-that-matters","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/03\/19\/scas-combined-networks-widen-the-gap-between-competitors-dominating-the-audience-that-matters\/","title":{"rendered":"SCA\u2019S COMBINED NETWORKS WIDEN THE GAP BETWEEN COMPETITORS \u2013 DOMINATING THE \u2018AUDIENCE THAT MATTERS\u2019"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sca.com.au\/wp-content\/uploads\/2026\/03\/SCA-RESULTS_-SURVEY-METRO-1-2026.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Southern Cross Austereo (SCA) has kicked off 2026 extending its lead in the \u2018Audience That Matters\u2019, the key 25-54 demographic, signalling strong momentum in the first GfK survey of the year.* Driven by live, local, and consistent lineups, the strength of the Triple M and Hit Networks continue to deliver dominant results nationally.<\/p>\n\n\n\n<p>When combined with ACE Radio, SCA\u2019s commercial share of the 25-54 demographic sits at 37.6%, a massive 9.3 points ahead of the next commercial competitor.<\/p>\n\n\n\n<p>With a 5.1% increase in SCA\u2019s total reach (P10+) \u2013 now informing and entertaining 9,095,700 listeners nationally** \u2013 SCA further flexes its strength as a network achieving \u2018the trifecta\u2019 in the \u2018Audience That Matters\u2019:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All People 25\u201354:<\/strong>\u00a0SCA network wins \u2013 37th consecutive survey.<\/li>\n\n\n\n<li><strong>Men 25\u201354:<\/strong>\u00a0Triple M dominates \u2013 25th consecutive survey.<\/li>\n\n\n\n<li><strong>Women 25\u201354:<\/strong>\u00a0The Hit Network secures the key demo across metro markets.<\/li>\n<\/ul>\n\n\n\n<p>The Hit Network have started the year strongly, with audience growth across all metro Breakfast shows and achieving key demographic wins.&nbsp;<strong>The Fox\u2019s&nbsp;<em>Fifi, Fev &amp; Nick&nbsp;<\/em><\/strong>achieved the biggest audience growth in the Melbourne radio market (up 82,000 to 611,000 listeners). The F25-54 demographic was won around the country by&nbsp;<em>Fifi, Fev &amp; Nick<\/em>,&nbsp;<strong>B105\u2019s&nbsp;<em>Stav, Abby &amp; Matt,<\/em><\/strong>and&nbsp;<strong>SAFM\u2019s&nbsp;<em>Bel, Bernie &amp; Emma<\/em><\/strong><strong>G.&nbsp;<\/strong>The Hit Network\u2019s lineup was further strengthened by the success of&nbsp;<strong><em>Carrie &amp; Tommy&nbsp;<\/em><\/strong>in Drive, which secured the Number 1 spot in Brisbane (14.8%) and grew share in Sydney, Melbourne, and Adelaide.<\/p>\n\n\n\n<p>After a stellar 2025, Triple M continues to set the pace, claiming the Number 1 spot in Brisbane (13.1%) and Adelaide (12.5%). Brisbane\u2019s&nbsp;<strong><em>Marto, Margaux &amp; Dan&nbsp;<\/em><\/strong>(14.0%)maintained their leadership in a competitive market, while Triple M Adelaide\u2019s&nbsp;<strong><em>Roo, Ditz &amp; Loz&nbsp;<\/em><\/strong>(14.4%)continue to dominate, winning 26 of the last 27 surveys.^ Triple M Melbourne has kicked off the year with its second-highest Survey 1 audience ever (782,000 listeners).<\/p>\n\n\n\n<p>In Sydney, SCA\u2019s investment in a live and local strategy for&nbsp;<strong>Triple M<\/strong>&nbsp;and&nbsp;<strong>2DayFM<\/strong>&nbsp;is paying off. Now Sydney\u2019s longest-running Breakfast team,&nbsp;<strong>Triple M\u2019s&nbsp;<em>Beau, Cat &amp; Woodsy<\/em><\/strong>&nbsp;are seeing rewards for their hard work, rising to a 5.0% share (up 1 point) with an additional 62,000 listeners (up to 356,000) choosing Triple M to start their day.&nbsp;<strong>2DayFM<\/strong>&nbsp;grew by 54,000 listeners to achieve an audience of 742,000, while in Breakfast&nbsp;<strong><em>Nath &amp; Emma\u2019s<\/em><\/strong>&nbsp;natural chemistry is resonating across Sydney\u2019s suburbs (growing audience by 14,000, rising 0.7 share points).&nbsp;<\/p>\n\n\n\n<p><strong>Matthew O\u2019Reilly<\/strong>, SCA\u2019s Head of Broadcast Content said: \u201cNew year, new momentum. This is a great start for SCA, with our live, local and consistent approach paying off. Both the Hit and Triple M networks are performing strongly across the country, with the Hit Network securing audience growth in all breakfast shows throughout Australia and pleasing results for&nbsp;<em>Carrie &amp; Tommy<\/em>&nbsp;in Drive. Triple M\u2019s leadership in Brisbane and Adelaide highlights the strength of our brands, which drive our dominance in the audience that matters.<\/p>\n\n\n\n<p>\u201cIt\u2019s also encouraging to see the hard work and investment from our Sydney teams starting to translate into results on 2DayFM and Triple M. Huge credit to&nbsp;<em>Nath &amp; Emma<\/em>&nbsp;and&nbsp;<em>Beau, Cat &amp; Woodsy<\/em>&nbsp;\u2013 we\u2019re building strong foundations, and there\u2019s plenty more to come. Congratulations to SCA\u2019s content teams around the country.\u201d<\/p>\n\n\n\n<p><strong>John Kelly,&nbsp;<\/strong>Southern Cross Media Group\u2019s Interim Chief Executive Officer \u2013 TV &amp; Audio, added:<strong>&nbsp;\u201c<\/strong>Today\u2019s results highlight the power of our combined networks, with SCA and ACE delivering a massive 37.6% commercial share amongst the Audience That Matters, 9.3 share points above our nearest competitor. Our live and local approach, combined with consistency across all our shows around the country, is driving results for our audience and brands. SCA remains unmatched in its ability to reach the Audience That Matters, and when combined with the scale of Seven West Media, Southern Cross Media Group offers advertisers a truly unrivalled platform to connect with audiences at scale.\u201d<\/p>\n\n\n\n<p>Commercial radio has delivered consistent audience performance since mid-2022 in an increasingly fragmented landscape. Reaching more than 12.7 million Australians weekly, it connects audiences through trusted, live and local content, delivering the scale and relevance advertisers require.<\/p>\n\n\n\n<p>Sourcing: &nbsp;GfK R360 Metro Survey #1 2026, P10+\/P25-54\/M25-54\/W25-54, Mon-Sun ROS, Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri 09.00-12.00\/Mon-Fri 15.00-18.00\/Mon-Fri 16.00-18.00\/Mon-Fri 16.00-19.00, Share % \/ Commercial Share % \/ Cume Reach (000\u2019s). &nbsp;* 37th consecutive survey since S5 2021. &nbsp;** Source: &nbsp;GfK R360 Metro Survey #1 2026. &nbsp;GfK Canberra\/Newcastle\/Gold Coast Survey #3 2025, P10+, Mon-Sun ROS, Cume Reach (000\u2019s) &nbsp;Xtra Insights SCA regional markets surveyed as at 19th March 2026, Mon-Sun ROS, P10+, Cume Reach (00\u2019s). ^ Comm FM.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>About Southern Cross Media Group<\/strong><\/p>\n\n\n\n<p>Southern Cross Media Group (ASX:SXL) (Southern Cross) is one of Australia\u2019s most prominent media companies, with a market-leading presence across broadcast television, audio, publishing and digital.<\/p>\n\n\n\n<p>SCA audio assets include the LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f800 podcast titles from leading Australian and global creators. With more than 2.5 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.<br><\/p>\n\n\n\n<p>SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 8.7 million listeners across the Hit and Triple M networks nationally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Southern Cross Austereo (SCA) has kicked off 2026 extending its lead in the \u2018Audience That Matters\u2019, the key 25-54 demographic, signalling strong momentum in the first GfK survey of the year.* Driven by live, local, and consistent lineups, the strength of the Triple M and Hit Networks continue to deliver dominant results nationally. When combined &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2026\/03\/19\/scas-combined-networks-widen-the-gap-between-competitors-dominating-the-audience-that-matters\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SCA\u2019S COMBINED NETWORKS WIDEN THE GAP BETWEEN COMPETITORS \u2013 DOMINATING THE \u2018AUDIENCE THAT MATTERS\u2019&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2416","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2416"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2416\/revisions"}],"predecessor-version":[{"id":2417,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2416\/revisions\/2417"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2416"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}