{"id":2390,"date":"2026-03-13T11:27:19","date_gmt":"2026-03-13T00:27:19","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=2390"},"modified":"2026-03-13T11:27:19","modified_gmt":"2026-03-13T00:27:19","slug":"community-radio-plus-you-played-it-and-your-listeners-responded","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2026\/03\/13\/community-radio-plus-you-played-it-and-your-listeners-responded\/","title":{"rendered":"Community Radio Plus: You played it and\u00a0your listeners responded"},"content":{"rendered":"\n

Over summer, community broadcasters around the country aired a coordinated series of promos for Community Radio Plus<\/a> to boost listener awareness and encourage app usage for each stations\u2019 audiences. This has been the third year in a row that we\u2019ve pushed these promos, to remind listeners that they can take your stations with them wherever they are during their summer breaks.  <\/p>\n\n\n\n

Stations were invited to play the professionally produced promos at least 21 times per week. A number of stations created their own unique promos, including 88.3 Southern FM<\/a> and 4CRB<\/a>.  <\/p>\n\n\n\n

135 stations played more than 44k promos during the period \u2013 a big lift from the 20k plays the previous summer. The average number of plays per station also increased from 214 to 310. <\/p>\n\n\n\n

Campaign data showed encouraging listening behaviour across the network. Average listening time increased from 15.9 minutes to 16.6 minutes, suggesting listeners who tuned in through the app stayed connected for longer. <\/p>\n\n\n\n

While summer listening patterns tend to shift as audiences travel and change routines, the data shows positive signs at the station level. Stations that promoted the campaign were <\/strong>more likely to see growth in their listening metrics<\/strong>, with: <\/p>\n\n\n\n