Here are 6 key takeaways from these sessions. <\/p>\n\n\n\n
Opening KeynoteEmpty heading<\/h3>\n\n\n\n
<\/strong>1. Use identity-based social proof to lift giving now and later<\/strong> <\/strong>2. Shape your language around how supporters see themselves<\/strong> 3. Dedicated sponsorship roles and simple, flexible packages drive growth 4. Understand your local market and build products to suit what businesses can afford 5. Philanthropy is relationship-based, not transaction-based<\/strong> 6. Stewardship and consistent communication are key to retention<\/strong> Next year\u2019s <\/strong>CBAA Conference<\/strong><\/a> will be held in Geelong\/Djilang 22-24 October 2026. <\/strong>Sign up to receive our communications<\/strong><\/a> to make sure you\u2019re first to know when we release tickets.<\/strong><\/p>\n\n\n\n This article has been prepared with the assistance of AI for transcription of presentation audio and summarising functions. The article has been reviewed by CBAA staff.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" This year\u2019s CBAA Conference in Nipaluna\/Hobart featured three sessions on fundraising and sponsorship: Here are 6 key takeaways from these sessions. Opening KeynoteEmpty heading 1. Use identity-based social proof to lift giving now and laterWhen donors hear what someone else has given \u2013 for example, \u201canother listener has just contributed $X\u201d \u2013 their own gift … Continue reading “6 key sponsorship and fundraising learnings from the CBAA Conference 2025”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2129","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2129"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2129\/revisions"}],"predecessor-version":[{"id":2130,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2129\/revisions\/2130"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2129"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
When donors hear what someone else has given \u2013 for example, \u201canother listener has just contributed $X\u201d \u2013 their own gift size increases, even for renewing donors. The most effective amount to mention is around the 90\u201395th percentile of recent gifts for that segment. The experiments that Adrian\u2019s team conducted show donations increase by a minimum of 10%.<\/p>\n\n\n\n
Donors give through their identity \u2013 as local community members, listeners, music lovers, carers, people of faith, etc. When fundraising messages use the same words donors use to describe themselves (e.g. caring, generous, kind) and remind them they\u2019re part of a network of friends and family who also listen, people tend to give more. The job is to understand those identities (by actually asking supporters) and reflect them back in on-air scripts, emails and direct mail, rather than relying on generic language.<\/p>\n\n\n\nEasy Station Sponsorship StrategiesEmpty heading<\/h3>\n\n\n\n
<\/strong>Main FM\u2019s experience shows that having a staff member focused on sponsorship, even part-time, can transform station revenue. When their Fundraising and Sponsorship Officer commenced (Supported by a CBF grant) this helped the station grow from 12 sponsors to around 60, with most being solid supporters. Most recently have streamlined ten packages down to five clear options, kept pricing accessible, and allowed room for tailoring, which has encouraged even more growth.<\/p>\n\n\n\n
<\/strong>Tony from Binjang Radio demonstrated that sponsorship products work best when they\u2019re built around a potent survey-based hyper-local broadcasting platform meeting your specific community\u2019s needs and budgets with high listenership. It involved engineering a consistent formatic program to deliver the goods to listeners. Marketing affordable products for different budgets (30, 15, 7.5sec) were designed to fit every market segment, particularly small business and large corporates (Corporate Citizen) and locking them in for 12 months increased reliable cash flows with low marketing costs.<\/p>\n\n\n\n![\"Steph](\"https:\/\/higherlogicdownload.s3.amazonaws.com\/CBAA\/UploadedImages\/jZi8pZGtSWC9Fh8CY6x4__Z8N1023-L.jpeg\" "\\"Steph")
<\/figure>\n\n\n\nEmpty heading<\/h3>\n\n\n\n
The Next Step in Station Fundraising: Identifying and Engaging with Donors Empty heading<\/h3>\n\n\n\n
Stephen emphasised that philanthropy is not just fundraising. It\u2019s about building trust, connection and a culture of generosity across your whole station community. Donors respond when communication is personal and relates to the impact of their donations. <\/p>\n\n\n\n
Identifying donors is only the first step. Retaining them depends on ongoing, thoughtful stewardship. Stephen highlighted the importance of thank-you processes, progress updates, personalised touches, and regular but not overwhelming contact. Donors stay when they feel valued, informed and connected. Avoiding donor fatigue, acknowledging delays honestly, and tailoring communication to donor motivations are all part of sustaining long-term giving and building a reliable donor community.<\/p>\n\n\n\nCBAA ResourcesEmpty heading<\/h3>\n\n\n\n
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