{"id":2075,"date":"2025-11-27T11:13:40","date_gmt":"2025-11-27T00:13:40","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=2075"},"modified":"2025-11-27T11:13:40","modified_gmt":"2025-11-27T00:13:40","slug":"sca-achieves-the-audience-that-matters-trifecta-as-australias-1-network-with-25-54s-across-women-men-and-all-people","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/11\/27\/sca-achieves-the-audience-that-matters-trifecta-as-australias-1-network-with-25-54s-across-women-men-and-all-people\/","title":{"rendered":"SCA ACHIEVES THE AUDIENCE THAT MATTERS TRIFECTA AS AUSTRALIA\u2019S #1 NETWORK WITH 25-54s ACROSS WOMEN, MEN, AND ALL PEOPLE"},"content":{"rendered":"\n

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25 November 2025 <\/p>\n\n\n\n

Southern Cross Austereo:<\/strong> #1 Network 25-54 metro \u2013 35 surveys in a row <\/p>\n\n\n\n

Triple M: <\/strong>#1 Network Men 25-54 \u2013 23 surveys in a row <\/p>\n\n\n\n

Hit Network: <\/strong>#1 Network P25-54 \u2013 2 surveys in a row \u2013 and #1 Women 25-54 <\/p>\n\n\n\n

Melbourne:<\/strong> P25-54: The Fox #1 Breakfast<\/p>\n\n\n\n

Adelaide:<\/strong> P25-54: Triple M #1 station, #1 Breakfast<\/p>\n\n\n\n

Brisbane: <\/strong>P25-54: Triple M #1 station<\/p>\n\n\n\n

Southern Cross Austereo (SCA) has delivered another strong performance for the Audience That Matters, achieving a \u2018trifecta\u2019 for the 25-54 demographic in GfK Radio Survey 7. For the 35th consecutive survey, SCA has claimed the Number 1 position with All People 25\u201354, as the Hit Network leads all 25\u201354s and women 25\u201354, and Triple M extends its unrivalled dominance among 25\u201354 men. With a 34.4% commercial share of People 25\u201354*, SCA remains Australia\u2019s leading audio network, further cementing its leadership in the commercial audio landscape. <\/p>\n\n\n\n

The Hit Network has demonstrated broad audience appeal, delivering decisive wins across key markets in today\u2019s survey results. In Melbourne, 101.9 The Fox\u2019s Fifi, Fev & Nick <\/em><\/strong>is the Number 1 Breakfast show for the 25-54 demo (12.9% share) for a second consecutive survey. Building on the cumulative success of the year, Adelaide\u2019s SAFM <\/strong>maintained a steady performance with a 9.1% share (10+), while Perth\u2019s Mix 94.5<\/strong> increased in both 10+ share (13.4%) and audience (574,000 listeners), with solid growth across all dayparts. Nationally, Carrie & Tommy<\/em><\/strong> continue to connect with listeners coast-to-coast with a 9.3% share, building on positive momentum following Carrie Bickmore\u2019s<\/strong> recognition as Victoria\u2019s Australian of the Year. Carrie & Tommy<\/strong> also grew audience in Sydney and Perth. <\/p>\n\n\n\n

Triple M has claimed the Number 1 station (10+) in Brisbane (11.9%) and Adelaide (14.3%), continuing an outstanding run in each market. In Adelaide, Roo, Ditts & Loz <\/em><\/strong>continued their growth, achieving a 16.2% share, taking out the number one spot in breakfast. The Rush Hour with JB & Billy <\/em><\/strong>delivered Triple M\u2019s best Drive result (4pm-6pm) in Adelaide since 2004, rising to a 15.1% share. The team\u2019s success extends to Melbourne, where The Rush Hour <\/em>claimed Men 25-54 for a 19th consecutive survey (16.1% share).In Brisbane, Triple M \u2013 powered by the consistent strength of Marto, Margaux & Dan<\/em><\/strong> \u2013 remains the city\u2019s Number 1 station with an 11.9% share.   <\/p>\n\n\n\n

Matthew O\u2019Reilly<\/strong>, SCA Head of Broadcast Content, <\/strong>said: \u201cSCA rounds out the year having delivered on our promise of consistency, with our content teams continuing to create compelling content that audiences come back to. <\/p>\n\n\n\n

\u201cImportantly, as we approach the end of the year, we lead the Audience That Matters (25\u201354 All People) \u2013 a position SCA has held for an extraordinary 35 consecutive surveys. The Hit Network remains Number 1 with Women 25\u201354, and Triple M continues as the Number 1 Network for Men 25\u201354, delivering unmatched strength for advertisers and listeners alike. <\/p>\n\n\n\n

\u201cWe know 2026 will be a year of change as our competitors make their moves, but SCA heads into the new year consistent, confident, and committed to our key shows and the audiences they serve. <\/p>\n\n\n\n

\u201cI want to thank all our talent and content teams across the country for an incredible year. Their creativity, passion and consistency are what power the Hit and Triple M networks \u2014 and what keep Australians choosing SCA,\u201d O\u2019Reilly concluded. <\/p>\n\n\n\n

Seb Rennie, <\/strong>SCAChief Commercial Officer,<\/strong> added: \u201cSCA continues to deliver where it counts, maintaining leadership in the Audience That Matters (25-54), across all of the radio survey results released in 2025. <\/p>\n\n\n\n

\u201cWe maintain our position as the leading network for connecting brands with valuable audiences, now commanding a 34.4% share of the metro 25\u201354 audience when combined with ACE\u2019s metro stations. 
  <\/p>\n\n\n\n

\u201cIn 2025, SCA has continued to deliver bold and innovative audio solutions, backed by a dynamic mix of trusted talent and new voices, bringing brands closer to the right audiences across the LiSTNR, Hit and Triple M networks. These results are a testament to the strength of our content teams, who keep expanding our audience footprint and strengthening engagement, ensuring advertisers know they can rely on SCA for a compelling offering,\u201d Rennie concluded.  <\/p>\n\n\n\n

*Source: GfK Radio 360 Metro Survey #7 2025. P25-54, Mon-Sun ROS, Commercial Share %, SCA + ACE Stations.<\/em> <\/p>\n\n\n\n

Source: GfK Radio 360 Metro Survey #7 2025.  P10+\/P25-54\/F25-54\/M25-54. Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri 15.00-18.00\/Mon-Fri 16.00-18.00\/Mon-Fri 09.00-12.00\/Mon-Fri 12.00-16.00, Market Share % \/ Commercial Share % \/ Cume Reach (000\u2019s).  35 consecutive surveys since S5 2021.<\/em> <\/p>\n\n\n\n

<\/p>\n\n\n\n

About Southern Cross Austereo <\/strong> <\/p>\n\n\n\n

Southern Cross Austereo (SCA) is one of Australia\u2019s leading media companies and the home of LiSTNR, as well as the Hit and Triple M networks. The LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f800 podcast titles from leading Australian and global creators. With more than 2.2 million signed-in users, the LiSTNR digital audio sales network reaches an estimated eight million people each month.  <\/p>\n\n\n\n

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9 million listeners across the Hit and Triple M networks nationally. <\/p>\n","protected":false},"excerpt":{"rendered":"

25 November 2025  Southern Cross Austereo: #1 Network 25-54 metro \u2013 35 surveys in a row  Triple M: #1 Network Men 25-54 \u2013 23 surveys in a row  Hit Network: #1 Network P25-54 \u2013 2 surveys in a row \u2013 and #1 Women 25-54  Melbourne: P25-54: The Fox #1 Breakfast Adelaide: P25-54: Triple M #1 station, #1 Breakfast Brisbane: P25-54: Triple M #1 station Southern Cross Austereo (SCA) has delivered another strong performance for the Audience That Matters, … Continue reading “SCA ACHIEVES THE AUDIENCE THAT MATTERS TRIFECTA AS AUSTRALIA\u2019S #1 NETWORK WITH 25-54s ACROSS WOMEN, MEN, AND ALL PEOPLE”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2075","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2075"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2075\/revisions"}],"predecessor-version":[{"id":2076,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2075\/revisions\/2076"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2075"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}