{"id":1910,"date":"2025-10-14T17:50:53","date_gmt":"2025-10-14T06:50:53","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1910"},"modified":"2025-10-14T17:50:53","modified_gmt":"2025-10-14T06:50:53","slug":"sca-extends-juggernaut-run-as-the-home-of-the-audience-that-matters-people-25-54-with-even-more-growth","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/10\/14\/sca-extends-juggernaut-run-as-the-home-of-the-audience-that-matters-people-25-54-with-even-more-growth\/","title":{"rendered":"SCA EXTENDS JUGGERNAUT RUN AS THE HOME OF THE AUDIENCE THAT MATTERS \u2013 PEOPLE 25\u201354 \u2013 WITH EVEN MORE GROWTH"},"content":{"rendered":"\n

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Southern Cross Austereo:<\/strong> #1 Network 25-54 metro \u2013 34 surveys in a row<\/p>\n\n\n\n

Triple M: <\/strong>#1 Network Men 25-54\u2013 22 surveys in a row<\/p>\n\n\n\n

Hit Network: <\/strong>#1 Network Women 25-54 \u2013 2 surveys in a row \u2013 & #1 Network P25-54<\/p>\n\n\n\n

Melbourne: <\/strong>P25-54:The Fox #1 station, Triple M #2 station<\/p>\n\n\n\n

Adelaide: <\/strong>P25-54:Triple M #1 station, SAFM #2 station<\/p>\n\n\n\n

Brisbane:<\/strong> P10+: Triple M #1 station, B105 #2 station<\/p>\n\n\n\n

Southern Cross Austereo (SCA) has extended its unprecedented run as the home of the \u2018Audience That Matters\u2019, achieving a record 34th consecutive survey victory in the all-important People 25\u201354 demographic in GFK survey 6 results. With a 36.5% commercial share, SCA leads by 8.1 share points ahead of its nearest competitor*, reinforcing its position as Australia\u2019s leading audio network for the Audience That Matters.<\/p>\n\n\n\n

SCA continues to deliver inspiring, entertaining content that connects with diverse audiences across the country, a commitment reflected in another exceptional survey result as leaders of the 25-54 demographic. Triple M<\/strong> and the Hit Network<\/strong> have again retained their status as the Number 1 networks for Men and Women 25\u201354, respectively, with the Hit Network also claiming the Number 1 network overall for the demographic. This survey saw broad growth across the Hit Network, with audience increases in Breakfast across Perth, Adelaide, and Melbourne, and in Drive nationally.<\/p>\n\n\n\n

SCA\u2019s leadership in the 25-54 demographic has been further underscored by a dominant performance in Melbourne, as 101.9 The Fox <\/strong>and 105.1 Triple M Melbourne <\/strong>capture the Number 1 and Number 2 stations for the Audience That Matters, respectively. The Fox\u2019s Fifi, Fev & Nick <\/em><\/strong>grew both overall Breakfast share (9.5% share, up 0.5) and audience (647,000 listeners, up 35,000), driven by passionate, hyper-local content that resonates deeply with Melburnians. Triple M Melbourne\u2019s Mick in the Morning with Roo, Titus & Rosie<\/em><\/strong> grew its audience and notched a sixth consecutive survey victory as the Number 1 Breakfast show for Men 25-54 in the highly competitive market.<\/p>\n\n\n\n

In Adelaide, Triple M delivered another standout result as the Number 1 Station overall (14.3% share), with Roo, Ditz & Loz<\/em><\/strong>maintaining their hold as the Number 1 Breakfast show (14.6% share). The strength continued into Drive, where The Rush Hour with JB & Billy<\/em><\/strong> achieved Triple M Adelaide\u2019s best-ever Drive share result (14.3%) since records began in 2004.<\/p>\n\n\n\n

In Brisbane, Triple M <\/strong>continued its reign as the Number 1 station in town (12% share), while B105\u2019s Stav, Abby & Matt <\/em><\/strong>remain strong as the city\u2019s Number 2 Breakfast show. B105\u2019s strong programming is bookended with Carrie & Tommy<\/em><\/strong>, <\/em>who reclaimed the crown as Brisbane\u2019s Number 1 Drive show (13.7% share), and had strong growth nationally.<\/p>\n\n\n\n

Across the country, Mix94.5\u2019s Pete & Kymba with Ben Cousins<\/em><\/strong> jumped to the Number 2 Breakfast show in Perth (12.5% share, up 1.8 share points) as Mix claimed the Number 2 station overall.<\/p>\n\n\n\n

With the AFL and NRL seasons reaching their exhilarating conclusions, Triple M remains the home of footy as the Number 1 network for AFL and NRL. In AFL heartland, audiences grew to reach 749,000 listeners (10+) across Melbourne, Adelaide, and Perth each weekend, while NRL audiences continued to flock to Triple M in Sydney and Perth, reaching 417,000 listeners (10+) weekly.**<\/p>\n\n\n\n

Matthew O\u2019Reilly<\/strong>, SCA Head of Broadcast Content, <\/strong>said: \u201cConsistency is our strategy, and today\u2019s results show it\u2019s delivering. Across the country, we\u2019re seeing great momentum for both the Hit and Triple M networks. Flagship shows like 101.9 The Fox\u2019s Fifi, Fev & Nick<\/em><\/strong> and Carrie & Tommy<\/em><\/strong> continue to dominate and deliver world-class content.<\/p>\n\n\n\n

\u201cTriple M <\/strong>remains Number 1 in both Adelaide and Brisbane, reinforcing its strength with audiences who love authentic, entertaining radio built around the communities we serve. On the Hit Network<\/strong>, we\u2019re also seeing exceptional growth today for Mix 94.5<\/strong>, SAFM<\/strong>, and 101.9 The Fox<\/strong>.<\/p>\n\n\n\n

\u201cIt\u2019s also exciting to see audience growth for some of our newer shows \u2013 proof that our investment in talent and local content is resonating with listeners. SCA remains the home of the Audience That Matters (25-54), and we\u2019re incredibly proud of the teams behind these results,\u201d O\u2019Reilly concluded.<\/p>\n\n\n\n

Seb Rennie, <\/strong>SCAChief Commercial Officer,<\/strong> said, \u201cWith the combined reach of SCA and ACE metro stations, we now hold a commanding 36.5% share of the metro Audience That Matters \u2013 8.1 share points ahead of our nearest commercial competitor.<\/p>\n\n\n\n

\u201cTriple M\u2019s national AFL and NRL coverage continues to deliver outstanding results for both audiences and clients, powered by Australia\u2019s most entertaining commentary teams and the most comprehensive footy broadcasts in the country. This success reflects our ongoing commitment to innovation, audience connection and delivering measurable results across Australia\u2019s leading total audio ecosystem. I\u2019m incredibly proud of our content teams, whose creativity and consistency keep listeners engaged longer \u2013 and coming back for more,\u201d Rennie concluded.<\/p>\n\n\n\n

Source: GfK Radio 360 Ratings Metro Survey #6 2025.  P10+\/P25-54\/F25-54\/M25-54.  Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 06.00-09.00\/Mon-Fri 15.00-18.00\/Mon-Fri 16.00-18.00, Market Share%\/Cume Reach\/Commercial Share%.  Xtra Insights SCA regional radio markets surveyed as at 14th Oct 2025, P10+, Mon-Sun ROS, Cume Reach.<\/em><\/p>\n\n\n\n

* Source: GfK Radio 360 Metro Survey #6 2025. P25-54, Mon-Sun ROS, Commercial Share %, SCA + ACE Stations.<\/em><\/p>\n\n\n\n

** Source: (AFL) <\/em>GfK Radio 360 Ratings. Metro Survey 6, 2025. Melbourne \u2013 Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide \u2013 Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth \u2013 Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ \/ P 10-69 \/ P25-54. Cume \/ Market Share %. .  (NRL) GfK Radio 360 Ratings. Metro Survey 6, 2025. Sydney \/ Brisbane. \u2013 Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ \/ People 10-69 \/ People 25-54 . Cume Reach \/ Market Share %.<\/em><\/em><\/p>\n\n\n\n

<\/p>\n\n\n\n

About Southern Cross Austereo<\/strong><\/p>\n\n\n\n

Southern Cross Austereo (SCA) is one of Australia\u2019s leading media companies and the home of LiSTNR, as well as the Hit and Triple M networks. The LiSTNR digital audio app, offering free and compelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.2 million signed-in users, the LiSTNR digital audio sales network reaches an estimated eight million people each month.<\/p>\n\n\n\n

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9 million listeners across the Hit and Triple M networks nationally.<\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo: #1 Network 25-54 metro \u2013 34 surveys in a row Triple M: #1 Network Men 25-54\u2013 22 surveys in a row Hit Network: #1 Network Women 25-54 \u2013 2 surveys in a row \u2013 & #1 Network P25-54 Melbourne: P25-54:The Fox #1 station, Triple M #2 station Adelaide: P25-54:Triple M #1 station, SAFM #2 station Brisbane: P10+: Triple … Continue reading “SCA EXTENDS JUGGERNAUT RUN AS THE HOME OF THE AUDIENCE THAT MATTERS \u2013 PEOPLE 25\u201354 \u2013 WITH EVEN MORE GROWTH”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1910","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1910"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1910\/revisions"}],"predecessor-version":[{"id":1911,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1910\/revisions\/1911"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1910"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}