{"id":1906,"date":"2025-10-14T17:48:11","date_gmt":"2025-10-14T06:48:11","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1906"},"modified":"2025-10-14T17:48:11","modified_gmt":"2025-10-14T06:48:11","slug":"2gb-and-3aw-dominate-airwaves-big-jump-in-streaming-and-listening-highest-rating-afl-and-nrl-coverage","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/10\/14\/2gb-and-3aw-dominate-airwaves-big-jump-in-streaming-and-listening-highest-rating-afl-and-nrl-coverage\/","title":{"rendered":"2GB and 3AW Dominate Airwaves; Big Jump in Streaming and Listening; Highest-Rating AFL and NRL Coverage"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.nineforbrands.com.au\/wp-content\/uploads\/2025\/10\/GFK_OCT_MRTile-778x438.jpg\" alt=\"2GB and 3AW Dominate Airwaves; Big Jump in Streaming and Listening; Highest-Rating AFL and NRL Coverage\"\/><\/figure>\n\n\n\n<p><strong>TOTAL RADIO&nbsp;<\/strong><\/p>\n\n\n\n<p>Nine Radio has dominated GfK Survey 6 today claiming the outright&nbsp;<strong>No.1 radio station for both Sydney\u2019s&nbsp;<em>2GB<\/em>&nbsp;and Melbourne\u2019s<em>&nbsp;3AW<\/em><\/strong>. This unparalleled success sweeps across the day, with<em>&nbsp;2GB<\/em>&nbsp;and&nbsp;<em>3AW<\/em>&nbsp;securing the&nbsp;<strong>No.1 position in Breakfast, Mornings&nbsp;<\/strong>and most key shifts,<strong>&nbsp;<\/strong>and crucially,&nbsp;<em>Ben Fordham Live<\/em>&nbsp;and&nbsp;<em>Breakfast with Ross and Russ<\/em>&nbsp;both winning the year in Breakfast.&nbsp;<\/p>\n\n\n\n<p>The network also showcased its strength in live sport coverage, commentary and analysis, delivering the&nbsp;<strong>highest-rating&nbsp;<em>NRL&nbsp;<\/em>and<em>&nbsp;AFL&nbsp;<\/em>coverage<\/strong>&nbsp;during the thrilling finals season.<\/p>\n\n\n\n<p><strong><em>2GB<\/em>&nbsp;Highlights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>2GB<\/em>\u00a0delivered its strongest result of 2025 with a 14.2 share (up 2.8) to claim the\u00a0<strong>outright No.1 position<\/strong>\u00a0on Sydney\u2019s airwaves<\/li>\n\n\n\n<li><strong><em>Ben Fordham Live<\/em>\u00a0is No.1<\/strong>\u00a0in Breakfast with a 16.8 share (up 2.6) and has won the Sydney Breakfast ratings for 2025<\/li>\n\n\n\n<li><strong><em>Mornings with Mark Levy<\/em>\u00a0is No.1<\/strong>\u00a0with a 14.9 share (up 3.4)<\/li>\n<\/ul>\n\n\n\n<p><strong><em>3AW<\/em>&nbsp;Highlights<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>3AW\u00a0<\/em>is the\u00a0<strong>No.1 station for Melburnians<\/strong>, delivering a 15.0 share (up 1.2)<\/li>\n\n\n\n<li><strong><em>Ross and Russ<\/em>\u00a0claimed the No.1 Breakfast<\/strong>\u00a0position with a 21.6 share (up 1.5) and claimed the overall No.1 crown for 2025<\/li>\n\n\n\n<li><strong><em>Mornings with Tom Elliott<\/em>\u00a0was No.1<\/strong>\u00a0with a 15.5 share (up 0.9) and also claimed the No.1 overall in Mornings in 2025\u00a0<\/li>\n\n\n\n<li><strong><em>Drive with Jacqui Felgate<\/em>\u00a0was also the outright No.1<\/strong>\u00a0with a 12.0 share (up 2.0)<\/li>\n<\/ul>\n\n\n\n<p><strong><em>NRL<\/em>&nbsp;and&nbsp;<em>AFL<\/em>&nbsp;Coverage<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>The Continuous Call Team<\/em>\u00a0No.1<em>\u00a0NRL\u00a0<\/em>coverage\u00a0<\/strong>in Sydney overall with 11.2 share (up 2.8) \u2013 more than double the share of the nearest Rugby League competitor<\/li>\n\n\n\n<li><strong><em>3AW<\/em>\u00a0is the No.1\u00a0<em>AFL<\/em>\u00a0coverage<\/strong>\u00a0in Melbourne with 8.6 share<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Greg Byrnes, Nine Radio\u2019s National Content Manager<\/strong>, said: \u201cThese are truly stunning results for 2GB and 3AW, solidifying their position as number one overall and dominating breakfast, mornings, and right across the day. The breakfast shows with Ben Fordham and Ross and Russ have unequivocally won the year, and AFL and NRL across the network is the clear number one. As the cost of living bites and world affairs take a turn, audiences are flocking to our stations for trusted news and analysis.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>COMMERCIAL RADIO SHARE<\/strong><\/td><td><strong>TOTAL RADIO CUME<\/strong><\/td><\/tr><tr><td><strong>17.9<br>(4 markets)<\/strong><\/td><td><strong>1.703 million<br>listeners each week<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>STREAMING<\/strong><\/p>\n\n\n\n<p>Nine Radio is the undisputed commercial streaming leader, commanding a massive&nbsp;<strong>31.7 national share.<\/strong>&nbsp;Leading the charge are&nbsp;<strong>Melbourne\u2019s<em>&nbsp;3AW&nbsp;<\/em>and Sydney\u2019s&nbsp;<em>2GB<\/em><\/strong>, which deliver impressive streaming shares of&nbsp;<strong>38.1 and 25.5 respectively.<\/strong>&nbsp;<\/p>\n\n\n\n<p>This dominance extends across all key programs, setting the standard for digital audio and solidifying Nine\u2019s position as the definitive choice for listeners seeking live, local, and compelling content on any device.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Breakfast with Ross and Russel<\/em>\u00a0No.1:<\/strong>\u00a0<strong>52.2\u00a0<\/strong><\/li>\n\n\n\n<li><strong><em>Ben Fordham Live<\/em>\u00a0No.1:<\/strong>\u00a0<strong>41.5<\/strong><\/li>\n\n\n\n<li><strong><em>Mornings with Tom Elliott<\/em>\u00a0No.1:<\/strong>\u00a0<strong>31.2\u00a0<\/strong><\/li>\n\n\n\n<li><strong><em>Mornings with Mark Levy<\/em>\u00a0No.1: 28.7<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Greg Byrnes&nbsp;<\/strong>said: \u201cAs Australians spend more time listening to talk radio, our streaming numbers are consistently rising. We\u2019ve seen a significant increase in listeners nationwide, with exceptional share results, especially for the 2GB and 3AW breakfast shows.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cThe new in-play audio sync features on our app have been met with an overwhelming response, and that\u2019s resulted in record-breaking streaming numbers for our NRL and AFL coverage.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>COMMERCIAL STREAMING SHARE<\/strong><\/td><td><strong>STREAMING CUME<\/strong><\/td><\/tr><tr><td><strong>31.7<\/strong><\/td><td><strong>429,740<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>PODCASTS&nbsp;<\/strong><\/p>\n\n\n\n<p>The Nine Podcast Network has continued its long-term growth trajectory with strong catch-up and high-performing original content in September, reaching 1.77 million monthly unique listeners and delivering 4.04 million monthly podcast downloads.<\/p>\n\n\n\n<p><strong>Catch-Up Dominance<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Ben Fordham Live<\/em>: 195,000 listeners<\/strong><\/li>\n\n\n\n<li><strong><em>3AW Mornings with Tom Elliott<\/em>: 61,000 listeners<\/strong><\/li>\n\n\n\n<li><strong><em>3AW is Football<\/em>: 53,000 listeners<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong><br><\/strong><strong>Original Content Leaders<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>The Mushroom Trial: Say Grace<\/em>: 143,000 listeners<\/strong><\/li>\n\n\n\n<li><strong><em>The Morning Edition:<\/em>\u00a0125,000 listeners<\/strong><\/li>\n\n\n\n<li><strong><em>Nine News<\/em>: 115,000 listeners (a massive +95% YoY growth)<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><br><\/strong><strong>Nine\u2019s Head of Podcasts, Rachel Fountain<\/strong>, said: \u201cWe\u2019ve built an incredibly solid base thanks to the massive appetite for our radio catch-up podcasts. This foundation allows us to accelerate our originals strategy, where we\u2019re delighted to see double-digit year-on-year growth across crucial categories, including Business, News (like the soaring Nine News), and Sport.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cOur aim is simple \u2013 to grow the portfolio in line with what our audiences want and need, ensuring we meet them on any device with the most compelling, live, and on-demand audio content.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>SEPT 25 TOTAL DOWNLOADS<\/strong><\/td><td><strong>SEPT 25 TOTAL LISTENERS<\/strong><\/td><\/tr><tr><td><strong>4.04 million<\/strong><\/td><td><strong>1.77 million<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Source: GfK Radio360 Ratings, Survey 6 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio \u2013 2GB, 3AW, 4BC, 6PR, unless otherwise specified.<\/p>\n\n\n\n<p>Source: Triton Podcast Metrics, September 2025, Downloads, Listeners, Nine Entertainment, unless otherwise specified.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOTAL RADIO&nbsp; Nine Radio has dominated GfK Survey 6 today claiming the outright&nbsp;No.1 radio station for both Sydney\u2019s&nbsp;2GB&nbsp;and Melbourne\u2019s&nbsp;3AW. This unparalleled success sweeps across the day, with&nbsp;2GB&nbsp;and&nbsp;3AW&nbsp;securing the&nbsp;No.1 position in Breakfast, Mornings&nbsp;and most key shifts,&nbsp;and crucially,&nbsp;Ben Fordham Live&nbsp;and&nbsp;Breakfast with Ross and Russ&nbsp;both winning the year in Breakfast.&nbsp; The network also showcased its strength in live &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2025\/10\/14\/2gb-and-3aw-dominate-airwaves-big-jump-in-streaming-and-listening-highest-rating-afl-and-nrl-coverage\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;2GB and 3AW Dominate Airwaves; Big Jump in Streaming and Listening; Highest-Rating AFL and NRL Coverage&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1906","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1906"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1906\/revisions"}],"predecessor-version":[{"id":1907,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1906\/revisions\/1907"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1906"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}