{"id":1829,"date":"2025-09-22T16:40:47","date_gmt":"2025-09-22T06:40:47","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1829"},"modified":"2025-09-22T16:40:47","modified_gmt":"2025-09-22T06:40:47","slug":"carrie-tommy-embark-on-a-wheely-good-adventure-with-tourism-events-queensland-via-dentsu-queensland","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/09\/22\/carrie-tommy-embark-on-a-wheely-good-adventure-with-tourism-events-queensland-via-dentsu-queensland\/","title":{"rendered":"CARRIE & TOMMY EMBARK ON A WHEELY GOOD ADVENTURE WITH TOURISM EVENTS QUEENSLAND VIA DENTSU QUEENSLAND"},"content":{"rendered":"\n

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The Hit Network\u2019s Carrie & Tommy<\/em> is partnering with Tourism and Events Queensland<\/strong> (TEQ), the Queensland tourism industry, and dentsu Queensland, <\/strong>inspiring Australians to discover the Pacific Coast Way Drive, Australia\u2019s Holiday Highway. Carrie & Tommy <\/em>will broadcast their national Drive show from four iconic Queensland locations this week as part of the new \u2018Wheely Good Adventure<\/em>\u2019 campaign.<\/p>\n\n\n\n

From Monday 22 to Thursday 25 September, Carrie Bickmore<\/strong> and Tommy Little<\/strong> will take their show on the road in a motorhome, showcasing Queensland\u2019s breathtaking coastline and picturesque beachside towns.<\/p>\n\n\n\n

Listeners will hear Carrie & Tommy<\/em> live from some of Queensland\u2019s most spectacular destinations \u2013 K\u2019gari \/ Kingfisher Bay (Fraser Coast), Sixty6 Acres (Sunshine Coast), Sandstone Point (Moreton Bay), and Tallebudgera Creek (Gold Coast). Plus, listeners will also hear deeper destination stories that celebrate other destinations and experiences along Australia\u2019s Holiday Highway, including the Whitsundays, Townsville, Gladstone, Mackay and Sealink, our connection to some of the Pacific Coast Way islands.<\/p>\n\n\n\n

The national campaign is a collaboration between SCA, dentsu Queensland, some of Queensland\u2019s tourism industry, plus Tourism and Events Queensland, created by The Studio, SCA\u2019s in-house commercial creative team.  In addition to the live broadcasts, the campaign includes  daily on-air content across Carrie & Tommy<\/em>, celebrating Queensland\u2019s regions from the Gold Coast to the Whitsundays, along with a listener competition to win a $5,000 Queensland holiday.<\/p>\n\n\n\n

TEQ Group Executive Marketing Kim McConnie<\/strong> said the \u2018Wheely Good Adventure\u2019 campaign not only showcases Queensland\u2019s destinations along \u2018Australia\u2019s Holiday Highway\u2019 the Pacific Coast Way, but it brings them to life. <\/p>\n\n\n\n

\u201cLeveraging the much-loved Carrie & Tommy Drive show to share the energy, excitement and adventure of a Queensland road trip along Australia\u2019s Holiday Highway offers a dynamic way to connect with a national audience.<\/p>\n\n\n\n

\u201cThis partnership allows us to lean into storytelling that celebrates the experience itself \u2013 building authentic connection and consideration, while also driving meaningful publicity outcomes for regional Queensland,\u201d McConnie concluded.<\/p>\n\n\n\n

\u201cThis is proof of that Team Queensland spirit in action,\u201d said Emilia Ball<\/strong>, Integrated Partnerships Lead at dentsu Queensland.<\/p>\n\n\n\n

\u201cWe\u2019re incredibly proud at dentsu Queensland to play a leading role in creating this connected ecosystem for the marketing of tourism and events across our state. The integration with Carrie & Tommy \u2013 whose show is hitting the road in a motorhome for the first time \u2013 is a standout example, connecting our regions and operators and further elevating Australia\u2019s Holiday Highway.\u201d<\/p>\n\n\n\n

Trevor Crook<\/strong>, SCA\u2019s Head of Client Services & Partnerships, said: \u201cThis collaboration is a prime example of how we connect brands with audiences through engaging talent integration. Carrie & Tommy<\/em>\u2019s adventurous nature and love of taking their Drive show on the road aligns seamlessly with TEQ\u2019s love of capturing the adventure of Queensland\u2019s Pacific Coast Way.\u201d<\/p>\n\n\n\n

Carrie & Tommy\u2019s Wheely Good Adventure<\/em>:<\/p>\n\n\n\n

Media partner:              SCA & Hit Network \u2013 Carrie & Tommy <\/em>Drive show<\/p>\n\n\n\n

Brand:                           Pacific Coast Way<\/p>\n\n\n\n

Client:                           Tourism and Events Queensland<\/p>\n\n\n\n

Media Agency:              dentsu Queensland<\/p>\n\n\n\n

Creative:                        The Studio at SCA<\/p>\n\n\n\n

About the Hit Network:<\/u><\/strong><\/p>\n\n\n\n

The Hit Network is Australia\u2019s biggest radio network broadcasting across metro and regional markets with a unique collection of 50 FM and DAB+ stations. The Hit Network targets people aged 25 \u2013 54, skews female and features a mood focused, \u2018feel great\u2019 pop music format alongside the most entertaining local breakfast and national drive shows. It is home to popular personalities including Carrie Bickmore, Tommy Little, Fifi Box, Brendan Fevola, Nick Cody, Abby Coleman, Matty Acton, Stav Davidson and many more.  <\/p>\n\n\n\n

The Hit Network entertains more than six million Aussie radio listeners across B105, 2Day, The Fox, SAFM, Mix94.5, Sea FM, 41 Hit stations plus DAB+ stations including Oldskool 90s Hits, Buddha Hits, Oldskool 80s Hits, RnB Fridays Radio and Dance Hits. All Hit Network\u2019s content is also available live or on demand on the LiSTNR app.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Hit Network\u2019s Carrie & Tommy is partnering with Tourism and Events Queensland (TEQ), the Queensland tourism industry, and dentsu Queensland, inspiring Australians to discover the Pacific Coast Way Drive, Australia\u2019s Holiday Highway. Carrie & Tommy will broadcast their national Drive show from four iconic Queensland locations this week as part of the new \u2018Wheely Good Adventure\u2019 campaign. From Monday 22 to Thursday … Continue reading “CARRIE & TOMMY EMBARK ON A WHEELY GOOD ADVENTURE WITH TOURISM EVENTS QUEENSLAND VIA DENTSU QUEENSLAND”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1829","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1829"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1829\/revisions"}],"predecessor-version":[{"id":1830,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1829\/revisions\/1830"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1829"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}