{"id":1673,"date":"2025-08-07T07:21:14","date_gmt":"2025-08-06T21:21:14","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1673"},"modified":"2025-08-07T07:21:14","modified_gmt":"2025-08-06T21:21:14","slug":"sca-unveils-world-leading-adtech-innovation-for-smarter-audio-campaigns","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/08\/07\/sca-unveils-world-leading-adtech-innovation-for-smarter-audio-campaigns\/","title":{"rendered":"SCA Unveils World-Leading AdTech Innovation for Smarter Audio Campaigns"},"content":{"rendered":"\n

Southern Cross Austereo (SCA) has unveiled its most advanced LiSTNR AdTech product yet, LiSTNR Precision+<\/em>, a groundbreaking, world-first evolution in digital audio advertising, set to launch in October. <\/p>\n\n\n\n

This world-first innovation cements LiSTNR as the global benchmark in digital audio advertising technology, unlocking rich audience insights and enabling smarter digital campaign strategies. Powered by cutting-edge AI combined with first party data signals from both LiSTNR and brands, LiSTNR Precision+ <\/em>delivers real-time optimisation, empowering brands and agencies to execute more targeted and impactful audio campaigns. <\/p>\n\n\n\n

LiSTNR\u2019s market-leading AdTech capabilities, combined with full ownership of its technology roadmap, enable SCA to innovate rapidly. This allows for the development of advanced AdTech tools to manage and deliver campaigns across channels, while tailoring market-specific solutions for Australian advertisers, while continually developing advanced AdTech products that drive measurable results.<\/p>\n\n\n\n

\u201cLiSTNR Precision+<\/em> is not just an evolution \u2013 it\u2019s a revolution in how digital audio campaigns are planned, delivered and optimised,\u201d said Olly Newton<\/strong>, Executive Head of LiSTNR Commercial. \u201cWith real-time data, AI-powered targeting, and a platform built in Australia for agencies and advertisers, purpose-built for local market trends, we\u2019re giving brands the tools to make every advertising dollar work harder.\u201d<\/p>\n\n\n\n

Launched in March 2024, the award-winning LiSTNR AdTech platform has transformed digital audio advertising in Australia, delivering multiple world-first media campaigns. SCA has continued to lead innovation with a clear focus: making every advertising dollar work harder. Now, with the release of LiSTNR Precision+<\/em>, SCA continues to set the benchmark for innovation in one of the fastest-growing advertising channels.<\/p>\n\n\n\n

\u201cOur ability to deeply understand audiences and dynamically reach them is transforming the marketing funnel,\u201d said Newton. <\/strong>\u201cLiSTNR Precision+<\/em> redefines what\u2019s possible in audio advertising, delivering measurable results and real-time intelligence at scale.\u201d<\/p>\n\n\n\n

The LiSTNR AdTech Hub powers SCA\u2019s latest innovation by delivering world-first capabilities that drive measurable results for agencies and brands. Built on LiSTNR\u2019s fully owned ecosystem and its highly engaged audience of 2.4 million users, the Hub unlocks powerful tools including expanded Dynamic Creative Optimisation (DCO), using variable data sets including LiSTNR\u2019s own first party data and Advertiser Data Matching via privacy-first clean room solutions.<\/p>\n\n\n\n

As one of Australia\u2019s fastest-growing advertising channels, digital audio continues to be a strategic focus for SCA. With the release of LiSTNR Precision+<\/em>, SCA reaffirms its leadership in the space delivering innovative, results-driven solutions for brands and agencies seeking meaningful engagement and stronger ROI. <\/p>\n\n\n\n

About LiSTNR:<\/strong>
The LiSTNR digital audio app, offering free and\u202fcompelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over\u202f 800 podcast titles from leading Australian and global creators. With more than 2.4 million signed-in users on the LiSTNR app and with a total LiSTNR Audience Network that reaches an estimated ten million* people each month.<\/p>\n\n\n\n

*Triton Streaming Metrics, Triton Podcast Metrics, & Edison \u2013 June 2025<\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo (SCA) has unveiled its most advanced LiSTNR AdTech product yet, LiSTNR Precision+, a groundbreaking, world-first evolution in digital audio advertising, set to launch in October.  This world-first innovation cements LiSTNR as the global benchmark in digital audio advertising technology, unlocking rich audience insights and enabling smarter digital campaign strategies. Powered by cutting-edge AI … Continue reading “SCA Unveils World-Leading AdTech Innovation for Smarter Audio Campaigns”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1673"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1673\/revisions"}],"predecessor-version":[{"id":1674,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1673\/revisions\/1674"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}