{"id":1642,"date":"2025-07-24T20:58:26","date_gmt":"2025-07-24T10:58:26","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1642"},"modified":"2025-07-24T20:58:26","modified_gmt":"2025-07-24T10:58:26","slug":"triple-ms-national-growth-powers-sca-to-32-consecutive-wins-in-the-audience-that-matters-25-54-demographic","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/07\/24\/triple-ms-national-growth-powers-sca-to-32-consecutive-wins-in-the-audience-that-matters-25-54-demographic\/","title":{"rendered":"TRIPLE M\u2019S NATIONAL GROWTH POWERS SCA TO 32 CONSECUTIVE WINS IN THE \u2018AUDIENCE THAT MATTERS\u2019 \u2013 25-54 DEMOGRAPHIC"},"content":{"rendered":"\n

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Southern Cross Austereo: #1 Network 10+ metro & #1 Network 25-54 metro<\/strong><\/p>\n\n\n\n

Triple M: #1 Network 25-54 Men \u2013 20 surveys in a row<\/strong><\/p>\n\n\n\n

Triple M Brisbane: #1 station & #1 Breakfast<\/strong><\/p>\n\n\n\n

Triple M Adelaide: #1 Breakfast<\/strong><\/p>\n\n\n\n

Southern Cross Austereo (SCA) has further cemented its dominance as Australia\u2019s leading commercial radio network, extending its market leadership for a 32nd consecutive survey in the highly coveted 25-54 demographic \u2013 the \u2018Audience That Matters\u2019. The latest GfK Radio Survey 4 results confirm SCA\u2019s undeniable strength in this valued audience.<\/p>\n\n\n\n

SCA is the undisputed number one radio network, with strong national growth across Triple M and Hit and an industry-leading 37% commercial share among 25\u201354s,  outperforming all commercial competitors by more than 13 share points.* This result further solidifies SCA\u2019s position as Australia\u2019s most influential and consistent audio network, driven by a dual-network strategy combined with the growing strength of LiSTNR\u2019s total audio ecosystem.<\/p>\n\n\n\n

All five metro Triple M <\/strong>Breakfast shows grew share, with significant gains in Brisbane, Melbourne, and Perth. In Brisbane, Triple M\u2019s Marto, Margaux & Dan<\/em> <\/strong>return to the top spot as the city\u2019s Number 1 Breakfast with a 13.2% share, while the station claimed the Number 1 overall position on a 13.3% share. Roo, Ditts & Loz <\/em><\/strong>reclaimed the title as Adelaide\u2019s Number 1 Breakfast show increasing to a 14.2% share, while Melbourne\u2019s Mick in the Morning with Roo, Titus & Rosie<\/em><\/strong> saw strong share and audience growth, proving the strength of the show\u2019s sport-meets-comedy content. Over in Perth, Xav & Katie <\/em><\/strong>delivered their strongest-ever result, rising to a 13.4% share and becoming the Number 2 Breakfast show in market.<\/p>\n\n\n\n

The Rush Hour with JB & Billy <\/em><\/strong>posted the best Triple M Melbourne Drive result (4pm-6pm) in nearly two decades \u2013 10.7% share, the highest in that timeslot since Survey 4, 2006 \u2013 and grew audience in Perth and Adelaide.<\/p>\n\n\n\n

The Triple M network claimed the Number 1 station in the 25\u201354 demo in Brisbane, Adelaide, and Perth, continuing its commanding run as the Number 1 network for Men 25\u201354 for a 20th consecutive survey. Triple M remains the most listened broadcaster nationally for both AFL (reaching 706,000 people 10+ across Melbourne, Adelaide & Perth) and NRL (reaching 415,000 people 10+ across Sydney and Brisbane).**<\/p>\n\n\n\n

On the Hit Network<\/strong>, B105\u2019s Stav, Abby & Matt<\/em><\/strong> continued their consistency, reinforcing Brisbane\u2019s duopoly with a 13.1% share in Breakfast and growing to 407,000 listeners. In Melbourne, The Fox\u2019s Fifi, Fev & Nick<\/em><\/strong> maintained a strong 8.9% share in Breakfast, while 101.9 The Fox increased to 8.3% overall (10+, up 0.1).

John Kelly<\/strong>, SCA Chief Executive Officer, <\/strong>said: \u201cToday\u2019s Survey 4 results reaffirm SCA\u2019s continued dominance in the key 25\u201354 demographic, delivering a commercial share of 37%* in the Audience That Matters \u2013 more than 13 share points ahead of our nearest competitor. For the first time, SCA claimed the number one position in three markets for 25\u201354s, with Triple M leading in Brisbane (19.1%), Adelaide (14.2%), and Perth (17.9%).<\/p>\n\n\n\n

\u201cTriple M\u2019s strong results spanned all markets across the board. Highlights include all breakfast shows increasing share, Triple M Brisbane Number 1 overall and Roo, Ditts & Loz<\/em> in Adelaide and Marto, Margaux & Dan <\/em>in Brisbane both Number 1. The Hit Network also delivered significant growth in network share and cumulative audience, with Brisbane\u2019s B105 and Perth\u2019s Mix94.5 both the Number 2 stations in their respective markets.<\/p>\n\n\n\n

\u201cThese results reflect SCA\u2019s unwavering commitment to live, local and relevant content that truly connects with metro audiences across the country. I\u2019m incredibly proud of everyone on our Content teams across all markets who deliver compelling entertainment to millions of Australians every day across the Hit and Triple Networks and LiSTNR.\u201d<\/p>\n\n\n\n

Seb Rennie, <\/strong>SCAChief Commercial Officer,<\/strong> said, \u201cSCA leadership in the crucial 25\u201354 demographic has now extended across 32 consecutive surveys, underscoring the strength and consistency of our brands. Advertisers gain unrivaled access to P25\u201354 \u2013 the Audience That Matters and Australia\u2019s most valuable consumer segment.<\/p>\n\n\n\n

\u201cWith the combined reach of SCA\u2019s Hit and Triple M networks, alongside our represented ACE metro stations, we hold a commanding 37% share of the metro P25\u201354 audience \u2013 a huge lead on our nearest competitor.<\/p>\n\n\n\n

\u201cOur continued success is fueled by innovation, a mix of well-established stars and fresh new voices, and consistently delivering impactful results across Australia\u2019s leading audio ecosystem.\u201d<\/p>\n\n\n\n

Source: GfK Radio 360 Survey #4 Metro Ratings.  P10+\/P25-54\/M25-54\/F25-54, Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 09.00-Midday\/Mon-Fri Midday-16.00\/Mon-Fri 16.00-19.00\/Mon-Fri 16.00-18.00\/Mon-Fri 15.00-18.00, Market Share %\/Cume Reach (000\u2019s)\/Commercial Share %.<\/em><\/p>\n\n\n\n

*Source: GfK Radio 360 Metro Survey #4 2025.  P25-54, Mon-Sun ROS, Commercial Share %, SCA + ACE Stations.<\/em><\/p>\n\n\n\n

**<\/em>AFL Source: Source: GfK Radio 360 Ratings. Metro Survey 4, 2025. Melbourne \u2013 Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide \u2013 Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth \u2013 Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ \/ P 10-69 \/ P25-54. Cume \/ Market Share %. NRL Source:  Source: GfK Radio 360 Ratings. Metro Survey 4, 2025. Sydney \/ Brisbane. \u2013 Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ \/ People 10-69 \/ People 25-54 . Cume Reach \/ Market Share %<\/em><\/p>\n\n\n\n

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About Southern Cross Austereo<\/strong><\/p>\n\n\n\n

Southern Cross Austereo (SCA) is one of Australia\u2019s leading media companies and the home of LiSTNR, as well as the Hit and Triple M networks. The LiSTNR digital audio app, offering free and compelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.2 million signed-in users, the LiSTNR digital audio sales network reaches an estimated eight million people each month.<\/p>\n\n\n\n

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9 million listeners across the Hit and Triple M networks nationally.<\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo: #1 Network 10+ metro & #1 Network 25-54 metro Triple M: #1 Network 25-54 Men \u2013 20 surveys in a row Triple M Brisbane: #1 station & #1 Breakfast Triple M Adelaide: #1 Breakfast Southern Cross Austereo (SCA) has further cemented its dominance as Australia\u2019s leading commercial radio network, extending its market … Continue reading “TRIPLE M\u2019S NATIONAL GROWTH POWERS SCA TO 32 CONSECUTIVE WINS IN THE \u2018AUDIENCE THAT MATTERS\u2019 \u2013 25-54 DEMOGRAPHIC”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1642"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1642\/revisions"}],"predecessor-version":[{"id":1643,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1642\/revisions\/1643"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1642"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}