{"id":1519,"date":"2025-06-18T08:14:43","date_gmt":"2025-06-17T22:14:43","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1519"},"modified":"2025-06-18T08:14:43","modified_gmt":"2025-06-17T22:14:43","slug":"sca-cements-market-leadership-in-the-audience-that-matters-winning-25-54-demographic-for-31-straight-surveys","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/06\/18\/sca-cements-market-leadership-in-the-audience-that-matters-winning-25-54-demographic-for-31-straight-surveys\/","title":{"rendered":"SCA CEMENTS MARKET LEADERSHIP IN THE \u2018AUDIENCE THAT MATTERS\u2019, WINNING 25-54 DEMOGRAPHIC FOR 31 STRAIGHT SURVEYS"},"content":{"rendered":"\n

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Southern Cross Austereo: #1 Network 25-54 metro<\/strong><\/p>\n\n\n\n

Triple M: #1 Network 25-54 Men \u2013 19 surveys in a row<\/strong><\/p>\n\n\n\n

Triple M Brisbane: #1 station & #1 Drive<\/strong><\/p>\n\n\n\n

Southern Cross Austereo (SCA) has extended its long-standing leadership in commercial radio\u2019s key demographic \u2013 25\u201354 \u2013 securing its 31st consecutive survey win across all five metro markets in GfK\u2019s third radio survey result of 2025.<\/p>\n\n\n\n

With a commanding 35.7% share of the 25\u201354 audience \u2013 more than 9.8 share points ahead of any other commercial competitor \u2013 SCA maintains its market dominance in the \u2018Audience That Matters\u2019. These results affirm SCA\u2019s strategic focus on live and local content, backed by a compelling mix of established and emerging talent across both the Hit and Triple M networks \u2013 reinforcing its position as Australia\u2019s leading audio broadcaster.<\/p>\n\n\n\n

The Hit Network<\/strong> continues building strong momentum, with Breakfast share increases across Melbourne, Sydney, Adelaide, and Perth. This growth reflects the successful focus on entertaining local content and distinctive voices across the network. In Brisbane, B105\u2019s<\/strong> Stav, Abby & Matt<\/em><\/strong> delivered a standout performance, securing a 13.0% share in Breakfast \u2013 a strong sign of consistency for one of commercial radio\u2019s most successful Breakfast teams. In Melbourne, The Fox\u2019s Fifi, Fev & Nick<\/em><\/strong> added another 24,000 listeners, reaching an audience of 627,000 in Breakfast \u2013 making it the second most-listened-to Breakfast show in Melbourne.<\/p>\n\n\n\n

Triple M <\/strong>remains the #1 network for Men 25\u201354 for the 19th straight survey, with a commanding 16.9% share in the demo. Triple M Brisbane continues to lead the pack, as the #1 station in Brisbane with a 12.8% share and 546,000 listeners, while local Drive show The Rush Hour with Dobbo & Elliott<\/em><\/strong> claimed the #1 Drive position (4pm\u20136pm). In Adelaide, Roo, Ditts & Loz<\/em><\/strong> held the #2 Breakfast slot with a 13.6% share, and continued their dominance across the workday. Triple M also continues its reign as Australia\u2019s leading destination for footy fans, owning the space with market dominance in AFL and NRL coverage across the country. Triple M is the #1 AFL broadcast in Melbourne, Adelaide, and Perth, reaching 732,000 people 10+ across the weekend*, while maintaining the #1 NRL broadcast with 424,000 people tuning into the coverage in Sydney and Brisbane.**<\/p>\n\n\n\n

Dave Cameron<\/strong>, SCA Chief Content Officer, <\/strong>said: \u201cToday\u2019s Survey 3 results once again reinforce the strength and consistency of SCA\u2019s national duopoly, with the Hit and Triple M networks working side by side to deliver a dominant and growing Number 1 share in the 25-54 Audience That Matters \u2013 a position we\u2019ve proudly held for 31 consecutive surveys.<\/p>\n\n\n\n

\u201cSCA has real momentum. We\u2019re seeing green shoots and steady cume today across several key markets, and as 2025 continues to be a year of evolution for our content strategy to focus on fresh voices and fresh shows, it\u2019s encouraging to see early signs of growth from a number of our new lineups on both the Hit and Triple M networks that\u2019s driving our ongoing leadership in the Audience That Matters.<\/p>\n\n\n\n

\u201cIt\u2019s encouraging to see the Hit Network hold strong in competitive cities, including in Sydney, Melbourne and Brisbane, where 2Day FM\u2019s Jimmy & Nath Show with Emma<\/em>, The Fox\u2019s Fifi, Fev & Nick <\/em>and B105\u2019s Stav, Abby & Matt<\/em>, all adding new listeners.<\/p>\n\n\n\n

\u201cOver on Triple M, it\u2019s great to see Brisbane retain the Number 1 position along with the all-new The Rush Hour with Dobbo & Elliott<\/em> also celebrating Number 1 in Drive, while in Melbourne, JB & Billy <\/em>have just landed one of their best results since 2006.<\/p>\n\n\n\n

\u201cWe are fully focused on supporting the long-term success of our new talent and content teams along with our established ones, and on delivering a compelling listening experience for audiences right across the country.\u201d<\/p>\n\n\n\n

Seb Rennie, <\/strong>SCAChief Commercial Officer,<\/strong> said, \u201cSCA has now led the all-important 25\u201354 demographic for an extraordinary 31 consecutive surveys. It\u2019s a milestone that highlights the strength, scale, and consistency of our brands. For advertisers, it means unmatched access to the most valuable consumer segment in the country.<\/p>\n\n\n\n

\u201cWith the combined reach of SCA\u2019s Hit and Triple M networks, plus ACE Radio, we now hold a 35.7% share of the metro Audience That Matters \u2014 a commanding 9.8 share points ahead of our nearest commercial competition.<\/p>\n\n\n\n

\u201cThis sustained success is driven by our commitment to innovation, deep audience connection, and delivering impactful results across Australia\u2019s leading total audio ecosystem. Congratulations to SCA\u2019s content teams, who\u2019s creativity and consistency continue to captivate audiences and keep them coming back for more.\u201d<\/p>\n\n\n\n

Source: Survey Key Highlights Source: GfK Radio 360 Metro Survey #3 2025.  P10+\/P25-54\/M25-54. Mon-Sun ROS\/Mon-Fri 05.30-09.00\/Mon-Fri 09.00-12.00\/Mon-Sun 12.00-16.00\/Mon-Fri 15.00-18.00\/Mon-Fri 16.00-18.00, Market Share %\/Commercial Share %\/Cume Reach (000\u2019s).<\/em><\/p>\n\n\n\n

*GfK Radio 360 Ratings. Metro Survey 3, 2025. Melbourne \u2013 Thursday 1800-2230, Friday 1800-2230, Saturday 1130-2230, Sunday 1300-1930. Adelaide \u2013 Thursday 1800-2200, Friday 1730-2200, Saturday 1100-2200, Sunday 1230-1900. Perth \u2013 Thursday 1600-2030, Friday 1600-2030, Saturday 0930-2030, Sunday 1100-1730. P10+ \/ P 10-69 \/ P25-54. Cume \/ Market Share %.  <\/em><\/p>\n\n\n\n

**GfK Radio Ratings. Metro Survey<\/em> 3, 2025. Sydney \/ Brisbane. \u2013 Thursday 1800-2200, Friday 1800-2000, Saturday 1200-1700, Sunday 1200-1600. P10+ \/ People 10-69 \/ People 25-54. Cume Reach \/ Market Share %<\/em><\/p>\n\n\n\n

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About Southern Cross Austereo<\/strong><\/p>\n\n\n\n

Southern Cross Austereo (SCA) is one of Australia\u2019s leading media companies and the home of LiSTNR, as well as the Hit and Triple M networks. The LiSTNR digital audio app, offering free and compelling digital audio content including SCA\u2019s FM, AM, and DAB+ radio stations, live AFL, NRL, and international cricket coverage, over 50 music playlists, local news and over 800 podcast titles from leading Australian and global creators. With more than 2.2 million signed-in users, the LiSTNR digital audio sales network reaches an estimated eight million people each month.<\/p>\n\n\n\n

SCA owns 104 radio stations across FM, AM, and DAB+ radio under the Triple M and Hit network brands and provides national sales representation for 56 regional radio stations, with more than 9 million listeners across the Hit and Triple M networks nationally.<\/p>\n","protected":false},"excerpt":{"rendered":"

Southern Cross Austereo: #1 Network 25-54 metro Triple M: #1 Network 25-54 Men \u2013 19 surveys in a row Triple M Brisbane: #1 station & #1 Drive Southern Cross Austereo (SCA) has extended its long-standing leadership in commercial radio\u2019s key demographic \u2013 25\u201354 \u2013 securing its 31st consecutive survey win across all five metro markets … Continue reading “SCA CEMENTS MARKET LEADERSHIP IN THE \u2018AUDIENCE THAT MATTERS\u2019, WINNING 25-54 DEMOGRAPHIC FOR 31 STRAIGHT SURVEYS”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1519","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1519"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1519\/revisions"}],"predecessor-version":[{"id":1520,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1519\/revisions\/1520"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1519"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}