{"id":1515,"date":"2025-06-18T08:12:56","date_gmt":"2025-06-17T22:12:56","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1515"},"modified":"2025-06-18T08:12:56","modified_gmt":"2025-06-17T22:12:56","slug":"commercial-radio-holds-strong-at-12-5-million-weekly-listeners","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/06\/18\/commercial-radio-holds-strong-at-12-5-million-weekly-listeners\/","title":{"rendered":"COMMERCIAL RADIO HOLDS STRONG AT 12.5 MILLION WEEKLY LISTENERS"},"content":{"rendered":"\n<p>Commercial Radio &amp; Audio (CRA) has welcomed the latest GfK Survey 3 results, showing listenership for the 25-54 age group, crucial for advertisers, grew by 116,000 listeners year-on-year (YOY), reaching 6.2 million weekly.<\/p>\n\n\n\n<p>Commercial radio saw a YOY increase of 53,000 listeners, with 12.5 million Australians tuning in weekly, while streaming grew to 3.3 million weekly listeners, up by 55,000 Australians YOY.<\/p>\n\n\n\n<p>\u201cThe 25-54 demo growth tells you everything about radio&#8217;s commercial appeal; we&#8217;re adding 116,000 weekly listeners in the group that drives purchasing decisions,\u201d said Lizzie Young, CEO of CRA.<\/p>\n\n\n\n<p>&#8220;Streaming gives us new ways to reach them, but the fundamental advertiser value remains the same: engaged audiences during high-attention moments,&#8221; added Young.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cra.au\/hs-fs\/hubfs\/GFKSurvey3_Media%20Release%20Graphic.jpg?width=1920&amp;height=1080&amp;name=GFKSurvey3_Media%20Release%20Graphic.jpg\" alt=\"GFKSurvey3_Media Release Graphic\"\/><\/figure>\n\n\n\n<p>In-car listening continues to deliver growth, adding 266,000 weekly listeners YOY to reach 10.3 million Australians weekly.<\/p>\n\n\n\n<p>Time spent listening (TSL) to commercial radio at work also increased significantly, up 48 minutes year-on-year to 12 hours 48 minutes.<\/p>\n\n\n\n<p>Commercial radio streaming in cars grew 11 minutes year-on-year to 1 hour 37 minutes, while home streaming remained steady at 3 hours 34 minutes.<\/p>\n\n\n\n<p>For historical data and the 2025 metro survey schedule, visit:&nbsp;<a href=\"https:\/\/cra.au\/metro-ratings\">https:\/\/cra.au\/metro-ratings<\/a><\/p>\n\n\n\n<p><strong>Source:<\/strong>&nbsp;GfK 360 Radio Ratings, SMBAP S3&nbsp;2025, compared to S3&nbsp;2024, All people 10+, Mon-Sun 12mn -12mn, Cume (000&#8217;s), unless otherwise stated. Weekly Time Spent Listening (hh). All numbers refer to commercial radio results unless otherwise stated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial Radio &amp; Audio (CRA) has welcomed the latest GfK Survey 3 results, showing listenership for the 25-54 age group, crucial for advertisers, grew by 116,000 listeners year-on-year (YOY), reaching 6.2 million weekly. Commercial radio saw a YOY increase of 53,000 listeners, with 12.5 million Australians tuning in weekly, while streaming grew to 3.3 million &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2025\/06\/18\/commercial-radio-holds-strong-at-12-5-million-weekly-listeners\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;COMMERCIAL RADIO HOLDS STRONG AT 12.5 MILLION WEEKLY LISTENERS&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1515","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1515"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1515\/revisions"}],"predecessor-version":[{"id":1516,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1515\/revisions\/1516"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1515"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}