{"id":1397,"date":"2025-05-20T21:12:22","date_gmt":"2025-05-20T21:12:22","guid":{"rendered":"http:\/\/radioindustrynews.com.au\/?p=1397"},"modified":"2025-05-20T21:12:22","modified_gmt":"2025-05-20T21:12:22","slug":"kyle-jackie-o-go-rogue-in-bold-new-melbourne-campaign","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/05\/20\/kyle-jackie-o-go-rogue-in-bold-new-melbourne-campaign\/","title":{"rendered":"Kyle & Jackie O Go Rogue In Bold New Melbourne Campaign"},"content":{"rendered":"\n

ARN has unveiled a fresh marketing campaign for The Kyle & Jackie O Show in Melbourne, centred around the bold new tagline: \u201cRadio Gone Rogue!\u201d<\/strong>.<\/p>\n\n\n\n

Created entirely in-house, the campaign celebrates the show\u2019s raw, unfiltered energy and marks the next phase in ARN\u2019s strategy to grow its Melbourne audience.<\/p>\n\n\n\n

Rolling out across outdoor, digital, social and TV, the campaign is headlined by a tongue-in-cheek TV commercial that launched yesterday. Based on a hugely successful concept the show has run previously, the next instalment is once again set in a focus group where participants share their brutally honest opinions on Kyle Sandilands and Jackie \u2018O\u2019 Henderson \u2013 while the pair secretly watch on. Multiple executions of the TVC will roll out in the coming weeks, each highlighting different unscripted and unfiltered reactions to the show.<\/p>\n\n\n\n

The new creative direction builds on ARN\u2019s previous Melbourne campaign, We\u2019re Behaving, which launched in early 2025 and successfully reignited listener interest, driving both re-trial and ratings growth. Now, nearly six months on, the focus shifts to attracting new listeners, with this next phase celebrating what has always made The Kyle & Jackie O Show truly stand out.<\/p>\n\n\n\n

Lauren Joyce, ARN\u2019s Chief Audience & Content Officer<\/strong>, said: \u201cThe only thing routine about The Kyle & Jackie O Show is the timeslot \u2013 every morning it is unexpected and goes against the grain of formulaic radio. It\u2019s a little bit rogue, in the best possible way.
\u201cRadio Gone Rogue! taps into what listeners, both loyal and new, tell us they love most about the show; it\u2019s bold, it goes where others won\u2019t and frankly, it\u2019s unswitchoffable.\u201d<\/p>\n\n\n\n

The integrated campaign is now live across Melbourne\u2019s key outdoor sites, digital platforms, and social media, with TV coverage continuing in the coming weeks.<\/p>\n\n\n\n

CREDITS<\/strong>
Chief Audience & Content Officer \u2013 Lauren Joyce
Head of Marketing \u2013 Donna Gordon
KIIS Senior Brand Manager \u2013 James Duffield
Head of Creative Production \u2013 Sean Vandenberg
Creative Director \u2013 Ante Miocic
Director \u2013 Phoebe Edwards
DOP \u2013 Becky Lillyman
Cameraman \u2013 Josh Hayes, Luke Rodely, Lucas Corroto
Creative Servies Coordinator \u2013 Prue Bowtell
Music \u2013 West One Music
Sound Design \u2013 Todd Falusi
Graphic Effects & Grade \u2013 Nik Palin
Graphic Design \u2013 Gabrielle Revells & Mikey Fleming<\/p>\n","protected":false},"excerpt":{"rendered":"

ARN has unveiled a fresh marketing campaign for The Kyle & Jackie O Show in Melbourne, centred around the bold new tagline: \u201cRadio Gone Rogue!\u201d. Created entirely in-house, the campaign celebrates the show\u2019s raw, unfiltered energy and marks the next phase in ARN\u2019s strategy to grow its Melbourne audience. Rolling out across outdoor, digital, social and … Continue reading “Kyle & Jackie O Go Rogue In Bold New Melbourne Campaign”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1397","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1397"}],"version-history":[{"count":1,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1397\/revisions"}],"predecessor-version":[{"id":1398,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1397\/revisions\/1398"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1397"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}