{"id":136,"date":"2024-06-04T20:03:17","date_gmt":"2024-06-04T20:03:17","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=136"},"modified":"2024-06-04T20:03:17","modified_gmt":"2024-06-04T20:03:17","slug":"3aw-builds-audience-share-and-remains-melbournes-no-1","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2024\/06\/04\/3aw-builds-audience-share-and-remains-melbournes-no-1\/","title":{"rendered":"3AW builds audience share and remains Melbourne\u2019s No.1"},"content":{"rendered":"

Melbourne radio listeners have once again chosen 3AW as the city\u2019s top radio station. The release of GfK Radio 360 Survey 3 results today show that 3AW has a winning audience share of 14.4 (up 0.6).<\/strong><\/p>\n

The station\u2019s captivating blend of live and locally-focused talk radio engages more than three quarters of a million Melburnians every week.<\/p>\n

3AW also continues to lead in live audio streaming, with over a quarter of the commercial streaming audience.<\/p>\n

With the key demographic of People 25-54, 3AW has grown its cumulative audience by 11.9%.<\/p>\n

Ross and Russ<\/strong>\u00a0maintain their status as Melbourne\u2019s top breakfast show, achieving an impressive 20.3 share \u2013 9.9 points higher than their closest competitor. The dynamic pair also captured a substantial 46% of the commercial streaming audience, highlighting their significant popularity and impact in the digital space.<\/p>\n

In his third survey in the Mornings slot,\u00a0Tom Elliott<\/strong>\u00a0dominated as Melbourne\u2019s No. 1 with a 17.5 share \u2013 up 0.8 on Survey 2 and almost triple the share of his nearest Mornings talk rival. Elliott also posted a winning commercial streaming share of 29.4 (up 1.2).<\/p>\n

Tony Moclair\u00a0<\/strong>is the No.1 Afternoon program with a share of 13.1 \u2013 up 1.5 points on Survey 2 and a market-leading commercial streaming share of 23.5.<\/p>\n

Jacqui Felgate\u00a0<\/strong>grew her cumulative audience to more than 300,000 listeners every week. Felgate is Melbourne\u2019s No. 1 Drive talk program with an 8.3 share \u2013 up 0.9 on Survey 2.<\/p>\n

Denis Walter<\/strong>\u00a0remains the leading Evening program in Melbourne, boasting a 21.8 share \u2013 more than twice that of his closest competitor.<\/p>\n

Stephen Beers<\/strong>, 3AW Station Manager, said: \u201cSurvey 3 maintains a dominant 2024 for 3AW. Our winning performance is led by Ross Stevenson and Russel Howcroft in Breakfast on 20.3% \u2013 almost double their nearest competitor. Tom Elliott in Mornings continued to hold a commanding lead of 17.5%. We\u2019re delighted for Tony Moclair, who is outright No. 1 in Afternoons with a 13.1% share, and Jacqui Felgate in Drive went up to 8.3%, almost double our talk competitor.<\/p><\/blockquote>\n

\u201cIn the key demographic of People 25-54, 3AW is up 11.9% in cumulative audience. All in all, it\u2019s a great result across the radio station. I\u2019d like to extend an enormous thanks to our loyal listeners and the whole team at 3AW for making us Melbourne\u2019s favourite again.\u201d<\/p>\n

Source: GfK Radio360 Ratings, 3AW Melbourne Survey 3 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+<\/em>\u00a0, unless otherwise specified.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Melbourne radio listeners have once again chosen 3AW as the city\u2019s top radio station. The release of GfK Radio 360 Survey 3 results today show that 3AW has a winning audience share of 14.4 (up 0.6). The station\u2019s captivating blend of live and locally-focused talk radio engages more than three quarters of a million Melburnians … Continue reading “3AW builds audience share and remains Melbourne\u2019s No.1”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}