{"id":1092,"date":"2025-02-11T05:52:25","date_gmt":"2025-02-11T05:52:25","guid":{"rendered":"http:\/\/www.radioindustrynews.com.au\/?p=1092"},"modified":"2025-02-11T05:52:25","modified_gmt":"2025-02-11T05:52:25","slug":"commercial-radio-audio-launches-2024-australian-podcast-report-2","status":"publish","type":"post","link":"http:\/\/radioindustrynews.com.au\/index.php\/2025\/02\/11\/commercial-radio-audio-launches-2024-australian-podcast-report-2\/","title":{"rendered":"Commercial Radio &#038; Audio Launches 2024 Australian Podcast Report"},"content":{"rendered":"<div>\n<div>\n<div>Commercial Radio &amp; Audio (CRA), in partnership with Triton Digital, today launched the Australian Podcast Report for 2024, highlighting the rapid rise of podcasting across the nation. With a 37% increase in listenership over the last two years, podcasts have firmly cemented their position as a dominant force in Australia\u2019s media landscape, engaging on average nearly 6 million weekly listeners. This growth has been driven by an expanding and diversifying roster of participating publishers, reflecting the increasing appetite for on-demand audio content.<\/p>\n<p>Podcasting\u2019s reach remains strong, with 48% of younger Australians (18-34) listening in the last month. Additionally, 37% of Australians aged 35-54 and 21% aged 55+ also tuned in over the past month. This broad demographic appeal signals the growing popularity of the medium across all age groups.<\/p>\n<p>Lizzie Young, Chief Executive Officer, CRA said, \u201cAs podcasting continues to evolve, it offers exceptional opportunities for advertisers to connect with audiences in meaningful and measurable ways.\u201d<\/p>\n<p>Mobile devices dominate podcast consumption, with 94.2% of listeners tuning in via this platform, emphasising the medium\u2019s accessibility and integration into modern lifestyles.<\/p>\n<p>Society &amp; Culture, True Crime, and News are the dominant genres, reflecting the medium\u2019s diverse appeal. True Crime listeners are 57% more likely to consume more than five hours of podcast content per week.<\/p>\n<p>To explore the full findings, download the\u00a0<a href=\"https:\/\/47012339.fs1.hubspotusercontent-na1.net\/hubfs\/47012339\/Podcast\/Australia.2024.Report_Final.pdf\" target=\"_blank\" rel=\"noopener\"><em>2024 Australian Podcast Report<\/em>\u00a0<\/a>here.<\/div>\n<\/div>\n<\/div>\n<div class=\"content-wrapper_feature-img\"><img decoding=\"async\" src=\"https:\/\/cra.au\/hubfs\/PodcastReport_360x240.png\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Commercial Radio &amp; Audio (CRA), in partnership with Triton Digital, today launched the Australian Podcast Report for 2024, highlighting the rapid rise of podcasting across the nation. With a 37% increase in listenership over the last two years, podcasts have firmly cemented their position as a dominant force in Australia\u2019s media landscape, engaging on average &hellip; <a href=\"http:\/\/radioindustrynews.com.au\/index.php\/2025\/02\/11\/commercial-radio-audio-launches-2024-australian-podcast-report-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Commercial Radio &#038; Audio Launches 2024 Australian Podcast Report&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1092","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1092"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1092\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1092"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}