Commercial Radio & Audio (CRA), in partnership with Triton Digital, today launched the Australian Podcast Report for 2024, highlighting the rapid rise of podcasting across the nation. With a 37% increase in listenership over the last two years, podcasts have firmly cemented their position as a dominant force in Australia\u2019s media landscape, engaging on average nearly 6 million weekly listeners. This growth has been driven by an expanding and diversifying roster of participating publishers, reflecting the increasing appetite for on-demand audio content.<\/p>\n
Lizzie Young, Chief Executive Officer, CRA said, \u201cPodcasting\u2019s growth and scale are undeniable, with 63% of podcasts now achieving over 100,000 average monthly downloads in 2024. This surge is fuelled by the diversity of content available and the ease of on-demand access.\u201d<\/p>\n
Podcasting\u2019s reach remains strong, with 48% of younger Australians (18-34) listening in the last month. Additionally, 37% of Australians aged 35-54 and 21% aged 55+ also tuned in over the past month. This broad demographic appeal signals the growing popularity of the medium across all age groups.<\/p>\n
Ms Young added, \u201cAs podcasting continues to evolve, it offers exceptional opportunities for advertisers to connect with audiences in meaningful and measurable ways.\u201d<\/p>\n
Mobile devices dominate podcast consumption, with 94.2% of listeners tuning in via this platform, emphasising the medium\u2019s accessibility and integration into modern lifestyles.<\/p>\n
Society & Culture, True Crime, and News are the dominant genres, reflecting the medium\u2019s diverse appeal. True Crime listeners are 57% more likely to consume more than five hours of podcast content per week.<\/p>\n
To explore the full findings, download the\u00a02024 Australian Podcast Report<\/em><\/a>\u00a0here.<\/p>\n","protected":false},"excerpt":{"rendered":" Commercial Radio & Audio (CRA), in partnership with Triton Digital, today launched the Australian Podcast Report for 2024, highlighting the rapid rise of podcasting across the nation. With a 37% increase in listenership over the last two years, podcasts have firmly cemented their position as a dominant force in Australia\u2019s media landscape, engaging on average … Continue reading “Commercial Radio & Audio Launches 2024 Australian Podcast Report”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","hentry","category-australian"],"_links":{"self":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":0,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"wp:attachment":[{"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/radioindustrynews.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}