Day: February 19, 2025

December to February was the ABC’s strongest summer on record for listeners across our on demand audio content.

Engagement with our audio on demand content has grown throughout January with the first two weeks of February the strongest ever for on demand content. There were 2.38 million stream starts in the week commencing 2 February and 2.37 million in week commencing 9 February via the listen app, according to our internal measures*.

ABC SPORT was a significant driver of audiences across December and January. Audiences peaked in the week commencing 29 December during our coverage of the Australia v India test series with 744,000 live stream starts. Across the summer period there were a total 59.7 million streaming minutes for ABC sport content**.

ABC and Australian exclusive Bluey Listen Along, audio-only versions of favourite Bluey episodes delivered 1.76 million listening minutes via the ABC listen app across January*.

ABC Director Audio, Ben Latimer said: “The ABC prioritised original, distinctive Australian content for our audience across the traditional non ratings summer period. We’re delighted our content has connected with more Australians than ever.”

The latest Triton results***, released today also demonstrate the strength of the ABC’s podcast offering. The ABC continues to be Australia’s 3^rd most listened to podcast network adding 140,000 listeners for 2.5 million listeners across January, up 275,000 listeners when compared to January 2024.

The ABC has more titles in the top 200 than any other publisher, with 27 of our titles featuring in the January ranker. ABC News Top Stories was the second most listened to podcast in January and we had 3 podcasts in the top 10 for the first time since October 2024, with Conversations improving by one rank to #6 and ABC News Daily climbing three ranks to #8.

Other highlights from our podcast slate were The ABC Tennis Podcast which returned to the ranker at #85 thanks to our partnership with the Australian Open and ABC SPORT Daily up 44 places to #36. Radio National Breakfast also jumped 31 places to #104 and added 15,000 listeners.

The full Triton Australian Podcast Ranker can be found here.

Audiences can enjoy all the ABC’s podcasts, live radio and sport content for free and ad free on ABC listen.

*Source Snowplow.

**Summer period defined as (15/12/24 – 25/01/25).

*** The Triton Australian Podcast Ranker is a regular monthly snapshot of Australia’s most popular podcasts. The Ranker has been reporting podcast listening in Australia since 2019 and includes a wide cross section of Australian podcast publishers, from both radio and non-radio backgrounds.

Wednesday February 19, 2025 – SCA today announced the promotion of Carla Mathisen to Head of Sales Brisbane.

Mathisen will oversee the strategic direction and growth of SCA’s sales teams in Brisbane, driving revenue and fostering relationships with clients and agencies. She will play a key role in solidifying SCA’s position in Brisbane as a market leader in the audio and media industry.

Having spent a decade at SCA, Mathisen’s career trajectory has seen her rise through the ranks from Account Manager to Group Sales, and most recently to Head of Agency Sales in 2023.

Mathisen steps into the role held by Hamish Rose, who has spent 13 years with SCA including the last five years as Head of Sales in Brisbane. Rose has made the decision to embark on a new path, to become a valued SCA client, joining McDonald’s as a future licensee.

Throughout his tenure Hamish has led Brisbane’s sales team, served as national lead of SCA’s Boomtown Radio Specialist team and was instrumental in securing representation of the ACE Radio Network. Hamish departs SCA Brisbane with a strong reputation, both internally and externally.

Carla Mathisen said, “I am both excited and humbled to take on this role as the next step in my career with SCA. The Brisbane market – clients, agencies and colleagues – are what make it such a rewarding and collaborative industry. I’m very grateful to Hamish, for his mentorship and guidance. As I embark on this new chapter, I’m filled with a sense of pride and responsibility to make a meaningful impact, and I look forward to sharing my passion and energy with the team to drive continued success and growth.

Hamish Rose spoke to his change of career, “My time at SCA has been nothing short of amazing and I’m truly grateful for the variety of opportunities I’ve had to expand my career. Radio has always been in my blood and always will be. The team at SCA is one of a kind and their unwavering support has meant the world to me. Now, the time feels right for a fresh challenge, and I’m thrilled for this next chapter. I couldn’t be more excited to hand over the reins to Carla, an immensely respected colleague and a truly outstanding leader. I have every confidence that under her guidance, the team will continue to thrive and reach new heights.”

Luke Minto, SCA’s National Head of Audio Sales said, “Brisbane SCA is an audio powerhouse and a market leader for audience ratings and revenues. With Carla stepping in as Head of Sales, we are fortunate to have a well-respected and strong people leader who will continue to drive growth for our clients alongside our talented sales teams.

“Hamish has been both a brilliant executive and a good human, building strong business acumen across various roles within SCA. We wish him the very best in his new venture and I’m grateful for his kind offer to host my next birthday party at his new workplace. I have no doubt he’ll achieve great success in his new career.”

Carla Mathisen will report to Luke Minto, SCA’s National Head of Audio Sales, and will commence in the new role on April 28.