ARN and Magellan AI Announce Top 5 International Brands Investing in Australian Podcast

ARN, one of Australia’s leading broadcast and on-demand audio companies, has partnered with Magellan AI to introduce a biannual list highlighting the top international direct response brands investing in Australia’s podcast industry.

Harnessing cutting-edge artificial intelligence, the report analyses thousands of episodes from over 400 of Australia’s most popular podcasts. It identifies the global direct response brands contributing to the growth of the Australian podcast landscape, showcasing those making the most significant investments.

The inaugural Top 5 International Advertisers list for H1 2024 features a diverse mix of brands across technology, finance, retail, and healthcare, with BetterHelp leading the pack as the highest investor in Australian podcast advertising.

Corey Layton, ARN’s Head of Digital Audio, said: “The support of these brands is playing a pivotal role in shaping the future of podcasting in Australia. Their commitment to the medium demonstrates the growing value of podcasting as a platform for meaningful brand connections. By recognising these leaders, we aim to encourage even greater global investment and drive innovation within the Australian podcast industry. We’re thrilled to showcase their contributions at such an exciting time for audio.”

Magellan AI’s advanced technology “listens” to over 400 of the most popular podcasts in Australia, analysing the audio to detect ad placements, content, and narrator. Their proprietary spend model evaluates various factors such as ad load, placement, and dynamic insertion to accurately estimate advertiser spend. This approach also allows for cross-regional comparisons, ensuring the ads and investments are specifically attributed to the Australian market.

 

The Top 5 advertisers for H1 2024 are:

  1. BetterHelp
  2. Wise
  3. Manscaped
  4. Shopify
  5. Vanta

ARN’s Fiona Ellis Jones Receives the 2024 Maureen Kerridge AM Scholarship

ARN is proud to announce that Fiona Ellis-Jones, Head of News & Information, has been awarded the prestigious 2024 Maureen Kerridge AM Scholarship.

An experienced newsreader, journalist, and news executive, Fiona currently leads a large team of journalists across ARN’s network, including KIIS, Gold, Mix, CADA, ARN Regional, and iHeartRadio. She applied for the scholarship to further develop her leadership skills as she navigates the challenges of a rapidly evolving media landscape. With a strong background in journalism and management, Fiona is focused on adapting news distribution strategies for the digital era while ensuring content remains both relevant and commercially viable.

As part of the scholarship, Fiona will attend the Executive Leadership Development Program at Stanford University, saying: “I’m so grateful for the chance to study this course at Stanford, honouring Maureen Kerridge’s remarkable legacy and empowering more women to excel in leadership roles within the media industry. I’m excited to gain new perspectives, discover more about my leadership style, and make a meaningful impact on the future of news media in Australia.

“As a busy mother of four young children, I quite simply wouldn’t have had the opportunity to invest in my own development in this way without the support of CEW and the Kerridge Foundation,” she continued.

Recently honoured at the B&T Women in Media Awards, Fiona’s career in media spans over 15 years, including as a national newsreader for ABC TV and Radio. She later became the head of ABC’s Radio/Audio News division, overseeing news on Local Radio, NewsRadio, RN, Triple J, and all digital audio platforms. Prior to this, Fiona worked with Nine News Sydney as a producer and reporter. Her passion lies in local storytelling and transforming traditional broadcast news into on-demand formats that better serve today’s audiences.

Beyond her professional achievements, Fiona is a committed ambassador for the Red Nose Foundation, supporting bereaved parents and advocating to reduce stillbirth in Australia. As a mother of four young children and a daughter, Elizabeth, who was stillborn, Fiona’s advocacy is deeply personal. She also serves on the committee of Women in Media, Tasmania, and is based in Hobart.

HAMISH & ANDY GO BACK TO THE VERY BEGINNING FOR NEW SEASON OF HAMISH & ANDY’S REMEMBERING PROJECT

 

A new season of Hamish & Andy’s Remembering Project returns today with newly discovered memories pulled from the archives of Australia’s most successful radio and podcast duo. It has been more than 20 years since Hamish Blake and Andy Lee teamed-up behind the mics and much has changed. So, for 12 very special episodes, the pair have once again dug out their production notes from more than 2,500 shows to take a hilarious and sometimes confronting walk through the past.

For season six of Hamish & Andy’s Remembering Project, Blake and Lee go further back into their old recordings than they have ever gone before. In fact, for the very first time, they revisit and re-listen to their original demo tape, with both having very mixed feelings about hearing it.

In the season’s first episode the pair listen back to two incredible moments from their radio days. One is the first time that Jack Post (aka ‘Cackling Jack’) appears on the show and unsurprisingly, he is accused of weaselling! Plus, they revisit the blooper that they both agree is one of their favourite radio moments of all time!

This season also ‘remembers’ Blake and Lee’s epic adventure of taking a convertible car through a car wash, the birth of ‘Napkin Ninja’, Blake’s psychic dreaming ability and their final performance as a band. In some more poignant moments, Blake gets sentimental as they listen back to voicemails from his late Grandma Moosie, and the boys remember what a pivotal part of the radio show she played for many years.

Reflecting on the new season, Lee said: “This season is a rollercoaster of laughs and emotions. We were especially hesitant to listen to our first-ever demo tape because we honestly couldn’t remember how it would sound. It definitely made us question how we ever thought we could make a career out of radio!”

LiSTNR Original Podcasts Head of Entertainment & Culture, Sam Cavanagh, said: “Once again the boys have gone deep into the archives to pull out some absolutely legendary moments from more than 20 years of shows, but it doesn’t get better than hearing their very first demo tape.  I think the boys’ reaction will surprise and delight people.  New episodes of the Hamish & Andy podcast will return in 2025, but in the meantime, fans can join in as the boys reminisce on what helped forge their incredible partnership.”

LiSTNR’s Hamish & Andy is Australia’s no.1 podcast and has topped the Australian Podcast Ranker charts a record-breaking 26 times*.

Enjoy a trip down memory lane with Australia’s most successful radio and podcast duo. New episodes of Hamish & Andy’s Remembering Project drop every Thursday across the Government Mandated Break. The first episode of season six is available now on LiSTNR.

* Source: Australian Podcast Ranker Top 200 Podcasts – October 2024

 

About LiSTNR:

LiSTNR is a curated and personalised, free app offering radio, podcasts, music, and news, creating a new audio destination for all Australians. Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere. Open your Ears to a new world of audio – download the free app today. LiSTNR.com

104.9 TRIPLE M SYDNEY GetS A BRAND-NEW BREAKFAST SHOW FOR 2025

 

–  FEATURING BEAU RYAN, NATARSHA BELLING AND AARON WOODS –

The airwaves of 104.9 Triple M Sydney will light up from Monday 20 January 2025 when Beau Ryan, former professional NRL player and host of The Amazing Race Australia, makes his Breakfast radio debut alongside one of Australia’s most experienced and versatile news presenters, Natarsha Belling, and former West Tigers Captain, Aaron Woods, for an all-new Breakfast show, Triple M Breakfast with Beau, Tarsh & Woodsy. As Australia’s fastest-growing network over the past two years*, Triple M’s evolution continues, and the network is thrilled to be bringing together three fantastic local Sydney voices to engage and entertain Sydney listeners.

Since retiring from his elite NRL career, Beau Ryan has proven himself to be a standout media host and performer who has gained national recognition for his hosting duties of Channel 10’s The Amazing Race Australia and Top Gear Australia, amongst his many other television and radio appearances including on Triple M’s The Rush Hour. Whilst this will be Ryan’s first full-time radio gig, his mischievous sense of humour and bloke-next-door demeanour is the ideal fit for Triple M listeners.

No stranger to the Triple M audience, over the past two years Natarsha Belling has been a wonderful contributor to the Mick & MG in the Morning Breakfast show and will now help steer the Breakfast ship as co-host, whilst continuing to deliver the morning news for Triple M. Rounding out the show’s hosts is Aaron Woods, who has recently been an outstanding contributor to Triple M Sydney’s The Rush Hour. Current Triple M Sydney Breakfast show anchor, Cat Lynch, will also keep the mornings on track as the show’s anchor.

In further good news for Triple M Sydney, Laura Bouchet has been appointed to the role of Content Director. A multiple award-winning Executive Producer, with almost two decades of audio experience including six with Triple M, Bouchet’s expertise and passion for the medium will be an invaluable asset to the station’s announcers and producers, helping lead Triple M Sydney into a new era.

Beau Ryan said: “I’m so keen to start on Triple M Breakfast in 2025 with the fabulous Tarsh Belling and my good mate Aaron Woods. I grew up with Triple M; it was always on for every car trip and then, during my playing days, it got me through the long commute to training at the Wests Tigers and Cronulla Sharks. So now to be a part of the new Breakfast team is a wonderful full circle moment. I can’t wait to greet Sydneysiders with the new team in the new year. It’s a close-knit network with passionate listeners.  Let’s f*#*en go!”

Natarsha Belling said: “I’m thrilled to be joining Beau and Woodsy for this exciting new Breakfast show. I can’t wait to wake up with Sydney and share all the day’s news, sport and crazy stories. Strap yourselves in Sydney – we are live and local and anything can happen!!!”

Aaron Woods said: “Honestly, I can’t bloody wait to join the Triple M Breakfast show, it’s like a dream come true. My whole family love Triple M and my Nan would always have it on the stereo at home. To work with my ex-teammate Beau Ryan will be awesome. We know he’s a lunatic and God only knows what he will be coming up with on-air. And then there’s Natarsha Belling, what a legend!”

SCA Chief Content Officer, Dave Cameron, said: “In 2025, the Triple M network will continue to have a steadfast approach to locally focussed Breakfast shows across the country, hosted by much-loved local identities in each city that can connect with local audiences and clients. Sydneysiders know their city to be Australia’s most exciting, and they deserve something just as exciting, fresh and locally relevant to wake up to, instead of the tired same-same approach of other Sydney stations.

“We’re hugely excited to welcome this brand-new Breakfast team in Beau Ryan, Tarsh Belling and Aaron Woods to deliver a hilarious, completely Sydney-focussed, sport-flavoured, and genuinely mischievous way for Sydney to wake up. Beau and Tarsh are already well-loved and experienced Sydney media talent, and Woodsy, who is fresh off the footy field, will bring added cheekiness to the show.

“104.9 Triple M Sydney will lead the charge on creating a new and different Breakfast approach in Australia’s biggest city, which is simply screaming out for something fresh and locally connected. It’s time!”

Mark Geyer, who co-hosted the 104.9 Triple M Breakfast show with Mick Molloy, will not return to the Breakfast show in 2025. Reflecting on Geyer’s time with Triple M, Dave Cameron said: “We wish to thank MG for his incredible 17-year contribution to Triple M across many shows and NRL calls. We sincerely hope he will be a part of the Triple M family again at some stage in the future, and we wish him all the best.”

Triple M Breakfast with Beau, Tarsh & Woodsy kicks off on 20 January 2025, from 6-9am weekdays on 104.9 Triple M Sydney and LiSTNR.

See the video of the 104.9 Triple M Breakfast announcement here.

 

Source: GfK Metro Surveys 6-8 2022/Surveys 1-8 2023/Surveys 1-6 2024.  P10+, Mon-Sun ROS, Average Year Cume Reach (000’s).

About Triple M

For more than 40 years, Triple M continues to be one of Australia’s best-known radio entertainment brands and the only radio network that provides its listeners with a unique combination of Greatest Hits, Sport and Comedy. With 49 stations across Australia, including six digital stations, Triple M 80s, Triple M Classic Rock, Triple M 2000s, Triple M Country, and Triple M 90s, Triple M has become known for playing Rock’s Greatest Hits, and its iconic talent and shows that get people talking.

About Beau Ryan:

Beau Ryan is a loveable media performer with boundless energy. The former professional NRL player made 127 appearances for the Wests Tigers and Cronulla-Sutherland Sharks and represented the Australian PM team in 2012, until an injury cut short his career. Ryan’s cheeky sense of humour and bloke-next-door demeanour saw him make a seamless transition into the shiny world of television, including regular appearances on Nine Network’s The Footy Show NRL and a stint as the show’s co-host. Ryan’s television career has continued to grow by leaps and bounds, with Ryan hosting five seasons of The Amazing Race Australia, joining the cast of Dancing With The Stars, jumping headfirst into jungle life on I’m A Celebrity… Get Me Out Of Here!, and as a regular co-host on Channel 10’s morning show Studio 10. Ryan is also a co-host of the iconic Top Gear Australia alongside Mighty Car Mods Blair ‘Moog’ Joscelyne and Australian Survivor’s Jonathan LaPaglia, on Channel 10/Paramount+.

About Natarsha Belling:

Natarsha Belling is one of Australia’s most experienced and versatile News presenters. For more than 30 years Belling has worked at Channel 10, Channel 7 and the ABC, delivering major stories that have shaped and changed Australians’ lives. Belling began her journalism career in rural NSW before joining the ABC where she presented her first international news bulletin at the age of just 21. In the ever-changing media landscape Belling continues to shine with her quick wit, passion for news and sense of humour, which have seen her diversify her skills in podcasting and co-hosting major radio and TV Breakfast shows. Belling is also a committed patron of a number of key charities including Vision Australia and The Sydney Children’s Hospital Foundation.

About Aaron Woods:

Aaron Woods is a former Australian rugby league forward who captained Wests Tigers and played for the Canterbury-Bankstown Bulldogs, Cronulla-Sutherland Sharks, St. George Illawarra Dragons and Manly Warringah Sea Eagles in the National Rugby League. Debuting in 2011, Woods quickly gained recognition for his skill and work rate and represented NSW in State of Origin from 2013. After 14 years of playing. Woods announced the decision to retire from the NRL on Triple M. Off the field, Woods is thriving in media with Triple M, Fox Sports, and his LiSTNR Footy Talk podcast.