Day: October 24, 2024

Nine Audio launches contextual short form finance advertising solution

Nine today announces the launch of Nine Audio: Finance, a new premium short-form advertising solution adjacent to the network’s finance reports that will enhance the Nine Audio offering and allow for brands to connect with audiences during crucial “lean-in” moments.

With finance content never being in more demand, Nine Audio: Finance is designed to meet growing demand in the finance category and will provide an additional 10 second high-frequency, standalone audio advertising solutions and prominently feature across Nine’s audio assets.

It builds on the success of the Nine Traffic Network (NTN) to expand the range of premium advertising contextual opportunities and create a compelling solution for clients.

Contextual advertising has proven to increase purchase intent by up to 37% (Nielsen Catalina 2024) and allows Nine Audio’s highly-respected finance reports to provide a premium environment for brands to tap into the daily finance conversation.

This new initiative will debut alongside existing premium finance content, with reports airing hourly. Brands will be able to leverage the Nine Audio: Finance reports, which include:

  • Finance updates airing hourly from 6 am to 7 pm, and from 5:30 am to 8:30 am during Breakfast.
  • Adjacent 10-second short-form ad spots, complementing 30-second ads and other finance assets such as Money News.

Additionally, Nine Audio: Finance will offer a range of content under its umbrella, including:

  • Sponsorship and integration opportunities with the Money News Show.
  • Money News Catch Up and Market Wrap podcasts.
  • Finance updates in key programs across the day, including “UNPACKED,” a segment focused on finance topics such as investing.
  • Digital audio coverage across news, business, and finance categories, targeting relevant audience data segments.
  • Further premium ad products in finance, with upcoming extensions into sport and weather.

“Nine Audio: Finance is a game-changer for advertisers in the finance sector,” said Nine’s Director of Sales – Total Audio, Ashley Earnshaw. “It’s a premium, brand-safe environment that allows brands to leverage the higher trust and credibility associated with finance content while connecting with audiences during moments of high engagement.”

Nine Audio: Finance will launch on October 28, with additional audio verticals planned to follow in the new year. 

GET READY, MELBOURNE! FIFI, FEV & NICK ARE THROWING MELBOURNE’S BIGGEST PARTY AND YOU’RE INVITED!

As a huge thank you to The Fox listeners, Melbourne’s #1 FM Breakfast show, Fifi, Fev & Nick, are set to throw Melbourne’s Biggest Party – an epic live music event! This exclusive event will light up the city and features an all-star line-up of Australia’s hottest music acts, including Tones And I, Peking Duk, Illy, Sheppard, Oliver Cronin, Jolyon Petch, Yo! Mafia, and DJ Shergz.

Melbourne’s Biggest Party will take over the iconic 170 Russell on Saturday, 2 November, with tickets exclusively available to The Fox listeners. Fifi, Fev & Nick will bring their trademark energy and a killer soundtrack to Melbourne’s best live music venue for a night listeners won’t forget!

Fifi, Fev & Nick have a proven track record for creating unforgettable Melbourne experiences. From their beloved Brekky in the Burbs shows to the heartfelt Underdogs campaign, the trio consistently brings their audience together for something truly special and Melbourne’s Biggest Party promises to be their greatest event yet!

Hosts of Melbourne’s #1 FM Breakfast show, Fifi Box, Brendan Fevola, and Nick Cody said: “We are so excited to throw this party to say thank you to Melbourne for their incredible support! After the amazing response to our regular Brekky in the Burbs shows, we knew we had to make this party bigger, better, and louder than ever before. We’ve got some massive surprises planned, and we can’t wait to celebrate with you, Melbourne. It’s going to be huge!”

SCA Head of Hit Metro Content and The Fox Content Director, Amanda Lee, said: “Melbourne’s Biggest Party isn’t just another concert – it’s a celebration of Fifi, Fev & Nick’s incredible connection with their loyal listeners and a big thank you for a fantastic year. Only Melbourne’s #1 FM Breakfast show could pull off something this big; it’ll be a party to remember!”

Live music will take the party to the next level. The event will be headlined by Melbourne’s global sensation, Tones And I, who shared: “Thank you, Fifi, Fev & Nick, for inviting me! I haven’t had a party in a while, so I’m pretty excited. You guys did the Singles Party and Las Vegas, and I’ve been wanting to party with you ever since!”

Peking Duk said: “Melbourne! We had so much fun last time we played in your city, and we are coming back for Melbourne’s Biggest Party with our mates Fifi, Fev and Nick! Let’s get sweaty.”

Underworks Founder and Managing Director, Sam Todaro, said: “Having been a part of some of their most iconic moments over the years, Underworks is proud to be partnering again with The Fox for Melbourne’s Biggest Party in 2024. Much like the familiar feeling of putting on your favourite socks each day, Fifi, Fev & Nick are a comforting staple in the morning routine of Melbourne households, and we’ve always felt a special synergy with the show.

“As a family brand, born and raised in Melbourne for over 25 years, Underworks has a unique connection to this city and the community. We’re excited to be getting behind this fantastic initiative to bring the community together, celebrate our homegrown talent and to do something that makes us feel good, that’s what Underworks is all about.”

Melbourne’s Biggest Party tickets are exclusively available to listeners of 101.9 The Fox. Tune in or register now at hit.listnr.com/w/melbourne/ to secure your spot. Hurry—tickets are limited, and they’re going fast!

About The Hit Network

The Hit Network is Australia’s biggest radio network broadcasting across metro and regional markets with a unique collection of 50 FM and DAB+ stations. The Hit Network targets people aged 25 – 54, skews female and features a mood focused, ‘feel great’ pop music format alongside the most entertaining local breakfast and national drive shows. It is home to popular personalities including Carrie Bickmore, Tommy Little, Fifi Box, Brendan Fevola, Nick Cody, Abby Coleman, Matty Acton, Stav Davidson and many more.

The Hit Network entertains more than 6 million Aussie radio listeners across B105, 2DayFM, The Fox, SAFM, Mix94.5, Sea FM, 41 Hit stations plus DAB+ stations including Oldskool 90s Hits, Buddha Hits, Oldskool 80s Hits, RnB Fridays Radio and Dance Hits. All Hit Network’s content is also available live or on demand on the LiSTNR app.