ABC Radio Hobart is the number one station in reach and station most listened to for audiences 40 years and over in XTRA insights 2024 survey. The station also achieved our highest cumulative reach since 2016.
More than half of the Hobart audience listens to the ABC across our local and national networks. The ABC reaches 142,100 people in Hobart, our highest total network result since 2014 and 52.8% of the available audience in the market.
Audiences choose to start their day with ABC Radio Hobart’s Breakfast with Ryk Goddard, the number one Breakfast program for audiences 40+. Weekends and Evenings on ABC Radio Hobart were also number 1 with audiences 40+ this survey and Leon Compton in Mornings was 2nd in his slot for 40+ audiences.
ABC Radio Hobart Manager Samantha Stayner said: “Every day, we’re covering issues that matter to people right across Hobart and it’s fantastic to be growing our audience.”
“At ABC Radio Hobart we’re proudly local and we’re great company wherever you choose to listen with a fantastic mix of local news, insights, sport and entertainment – we have a lot of fun!”
In addition to the strong results in today’s survey, the ABC has a growing local audience on ABC listen including record-breaking results in March with 42,500 listening to ABC Radio Hobart in the week following the Tasmanian state election.
ABC Classic had a particularly strong survey result increasing their cumulative audience from 18,000 to 31,600 by adding between 4,700 and 7,600 audience to each surveyed session. The station had its highest reach since 2014 and is up 13,600 on 2023.
triple j saw its highest reach since 2014 and is up 7,800 on 2023 to be the number 3 station for 18–39-year-olds in the market.