9Podcasts has accelerated its growth in March, with the return of footy season driving strong listenership across its slate of premium sport podcasts including Six Tackles with Gus, The Billy Slater Podcast, Eddie and Jimmy, Real Footy, 3AW Football, the Continuous Call Team, Footy Classified, 100% Footy, and Freddy and the Eighth.
Six Tackles with Gus jumped a staggering 77 places in the Australian (Made) Top Podcast Ranker to land at number 93, with over 59,000 listeners, 93,000 downloads and 100,000 video views in March. And flagship AFL podcasts, Real Footy and 3AW Football returned with a bang, ranking at number 122 and 171, respectively.
Video is increasingly becoming the consumption pattern of choice for sports fans, with Eddie and Jimmy reaching a combined 56,000 downloads and video views, and the Billy Slater Podcast reaching a combined 67,000 downloads and video views in March – with more than half of the audience opting for video on 9Now and Youtube.
It’s not just footy exciting fans this year, as the Paris Olympic Games and Paralympic Games 2024 are fast approaching. To give listeners an exclusive behind-the-scenes experience of what it is like competing at the highest level on the world stage, The Road to Paris podcast launched in March. The 16-part podcast series features candid conversations with some of our greatest Olympians and Paralympians including Anna Meares, Kieran Perkins, Ellie Cole, Curtis McGrath, Andrew Gaze, and Ariarne Titmus as they discuss their own trials and triumphs, glory and heartache – all in the pursuit of Olympic excellence.
The sporting action doesn’t stop there, with Hamish McLachlan and Ross Stevenson delivering the very best in horse racing news, insight and banter each week in Two Each Way and the Wide World of Sports Updates keeping listeners informed with a daily roundup of need-to-know sporting news.
| MARCH 2024 | DOWNLOADS | LISTENERS |
| Nine Sport Podcasts | 585,024 | 252,516 |
| Nine Podcast Network | 3,319,812 | 1,259,684 |
Nine’s Head of Podcasts and Digital Content, Mia Stern said: “As we begin the countdown to the Olympic and Paralympic Games and the football season gains momentum, so does our connection with the hearts of fans. With each episode, we delve deeper into the drama, the triumphs, and the narratives that define Australian’s passion for sport.
“It’s clear our comprehensive sports content is cutting through with audiences, providing an unparalleled opportunity for advertisers to join the conversation. Brands that align themselves with our passionate listeners tap into a captive audience, where the authenticity of the message merges seamlessly with the passion for the game.”
Source: Australian Podcast Ranker – Top Podcasts Australian Made, March 1-31 2024, Downloads, Listeners.